Tag : holiday shopping

How to Make the Best Holiday Unboxing Video

Unboxing videos have gained popularity because something about seeing a product opened for the very first time gets customers excited!

Gifts don’t just go under the tree anymore! Unboxing videos have taken the world by storm, with over one-third of millennials watching. Something about seeing a product opened for the very first time gets customers excited, and it makes it easier for them to imagine purchasing from you!

Once you’ve decided that an unboxing video is right for your organization, you’ll have two options for executing it: in-house or through a brand ambassador. Whichever you choose, you’re going to find some common pitfalls that you’ll want to avoid. That’s why I’m going to look at common pitfalls for both means of production.

Producing In-House:
You’ve decided that you want complete creative control over this project and you’re confident that you can create a high-quality video. That’s a great start, but before you break out the ring lights, you might want to consider how much production needs to go into this.

Part of the appeal of an unboxing video is the intimate, relaxed feel, so the worst thing you could do is overproduce it with complicated editing and unnecessary effects. Instead, stick with the basics: clear, simple lighting and a good camera will go a long way. When writing your script, do it as though you’re talking to a friend about your product, not like you’re trying to sell audiences on features and benefits.

Ironically, the best thing for your video is probably to not put too much effort into it. If you’re spending a fortune on recording equipment or driving yourself crazy with editing the video, then take a step back. Little imperfections will only humanize your brand, and your audience is going to respond to that even more strongly during the holiday season.

As effective as unboxing videos are, they’re not commercials airing on primetime TV. Keep the tone casual, speak like a human, and don’t overthink it!

Working With a Brand Ambassador: 
You prefer a hands-off approach and see the benefits of working with a creator who already has a loyal following. This is a popular avenue to take! It’s important to bear in mind, however, that you’re not going to be able to control exactly what the personality says. And while there’s something to be said for a natural response, some clear guidelines never hurt anyone.

Make it clear to your brand ambassador exactly what you want to be in the video. Are there any features they should mention? Holiday sales they can tell their audience about? While part of the beauty of a personality is that they have their own distinct voice, it’s important that this unboxing video is still working toward your brand’s goals.

For example, if you’re working with a brand ambassador to create an unboxing video of your headphones, the video has to stay in-line with your other content. You’re marketing them as “sleek” and “innovative,” so it’s safe to say you don’t want the personality to call them “cute” or “classic.”

Communicate your brand’s must-haves for the video, then let your brand ambassador handle the nitty-gritty! They’ve amassed fans because they know how to engage their audience, so with some clear guidelines, they should be set to contribute to your holiday marketing campaign!

Get Moving!
Unboxing videos are one of the hottest ways you can break up the content mix this holiday season, so don’t hesitate to get started now! Remember that opening presents is one of the best things about the season, and you have the opportunity to share that feeling with your audience. Use this information to guide you down whichever production path is right for you, and look forward to having an engaging final product!

Feel like your holiday marketing strategy could use some professional help? Schedule a free consultation with the Go! Agency to get some guidance!

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Black Friday or Cyber Monday: Which Should You Choose?

Black Friday or Cyber Monday_ Which Should You Choose_

In 2018, there was a staggering $13.9 billion on Black Friday and Cyber Monday alone! It’s tempting to dive in and say you’ll make marketing campaigns for each of them, but promoting your business for both of these high-traffic days is just going to set you up to fail. Every business owner knows that trying to do everything usually means you end up doing nothing (successfully, at least).

You’re going to have to commit to one of these sales, and that’s why we’re here today. I’m going to break down who should be marketing for each of these days. From there, you’ll be able to plan your marketing strategy and get a piece of the holiday sales pie!

Who Should Promote Black Friday?
What does Black Friday entail (other than crazed shoppers with huge carts and no remorse)? At its core, the only thing required for Black Friday is to slash your prices for a day. You’ll want to promote it, of course, but the process of preparing for Black Friday is going to be far easier than doing the same for Cyber Monday.

You see, in the best-case scenario, Cyber Monday will mean you need a solidified shipping plan, which can be difficult if you’re solely a brick and mortar store. Add in the hassle of shipping everything and tracking orders all over the country, it’s a headache that can be debilitating unless you have the staff to support it. For this reason, Black Friday has always been the go-to for small-to-mid-sized local businesses.

A sale, of course, is no good for your business if your customers don’t know about it. Black Friday is also ideal for local businesses because you have a much smaller audience to inform. Where Cyber Monday would require you to broadcast your message to a national (or international) audience, local stores only need to connect with people in the immediate area. This is going to be a godsend if your marketing budget isn’t the biggest, because holiday ads aren’t cheap.

The short version? Unless you’ve got a large team and the capital to handle a national ad campaign, dive headfirst into Black Friday and don’t look back!

Who Should Promote Cyber Monday?
While Black Friday is easier to handle, Cyber Monday offers substantial incentives to companies with the resources to pursue it. For one thing, you’re not going to be limited to the X-thousand people in your city. While Black Friday has stayed fairly consistent from year to year, Cyber Monday sales saw a huge increase last year, and are expected to see another bump this November.

If you’re a larger, national business, particularly if you’re used to a lot of online sales throughout the year, Cyber Monday shouldn’t be as jarring for you. You’ll likely already have solidified shipping processes in place, and your social media following should be large and engaged enough to help maximize your ROI for holiday ad spend.

The final sign that Cyber Monday is right for your business? You’re ready to start preparing now. The national competition for ad space means that the right time to finalize your marketing plan was yesterday. A local business only has to compete with its neighbors, but you’ve got to tackle the world! Remember that great risk often means great reward, though, and don’t shy away from Cyber Monday if you can reasonably hold your own in the upcoming marketing battle.

Go Forth and Sell, Sell, Sell!
These are two of the biggest sales days of the year, so pick your target and take the shot. Decide if you want a localized Black Friday campaign or are going to get the word out about your upcoming Cyber Monday sale, then get going! Thanksgiving will be done and gone before you know it, and your business has a lot of work to do before then!

Think your Black Friday or Cyber Monday strategy could use some expert input? Set up your free consultation with The Go! Agency!

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3 Ways to Get Your Shopify Store Holiday-Ready

3 Ways to Get Your Shopify Store Holiday-Ready

You’ve put a lot of work into your e-commerce platform throughout the year, but have you thought about what you’ll do for the holidays?

It isn’t enough to quietly lower your prices. There are a lot of Shopify stores out there, and you need to stand out! Thankfully, there are some simple steps to ensure you’re making the most of of the holidays.

Let’s talk about how you should customize your Shopify store for the winter sale season!

1. Start a Holiday Sale
This one is a no-brainer. Holiday sales are inseparable from the winter shopping experience, and frankly, most shoppers won’t consider your Shopify store if you’re not running a seasonal sale.

To set sale prices, you’ll click on the individual product you want to discount, and you’ll have two options, “price” and “compare at price.” The “price” box will be the sale price, and the other box will be its price outside of the sale. This is a classic marketing strategy. When interested shoppers see how much they’re saving with your sale, they’re more likely to jump on the chance to get your products at a lower rate!

Once you’ve set up your sale dates and prices, don’t stop there! For loyal customers on your email list or new shoppers who sign up for it, why not show them a little extra love with some coupon codes?

2. Prepare Coupon Codes
Special discounts give people that extra push to give your store a try. After all, what do online shoppers love more than a bargain?

You can create coupons for a specific dollar amount, a percentage off an order, or free shipping. Your Shopify discounts will also have a programmable range of dates when the codes can be used, the number of coupons you’ll accept per order, and any order minimums for your discounts.

A word to the wise: Test your coupon codes! If your customers go to checkout and their coupon codes won’t apply, they’ll be so frustrated that they’ll never spend a dime at your store.

Before sharing the coupons, create a buyer’s Shopify account and try to make a purchase from your store. If the code works, then full steam ahead! If you’re getting an error message, you may need to reach out to Shopify’s support team for help.

3. Limit Your Coupons
Remember how I said you can limit the number of coupon codes for each order? Yeah, you’ll want to make that a priority.

Let’s say you’re offering 3 different coupons: 15% off the order, $10 off all orders over $50, and free shipping. Individually, each of those coupons is an incentive for your customer to spend more money at your store. But together? Their $60 order is only costing them $41, and you’re left on the hook for shipping.

By programming your Shopify checkout to only accept one coupon at a time, though, your customers can choose which discount best suits their needs without completely draining the transaction of any profit.

Deck the Digital Halls

It’s a lot of work to get your Shopify store ready for the shopping season, but it’ll be worth it. Apply these tips to your e-commerce shop and you’ll be set to enjoy a holly jolly sleigh ride straight to the bank!

Do you have some lingering questions about optimizing your store for the holidays? Talk it out with the experts at The Go! Agency!


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