To this day, Facebook, Twitter, and the other social media platforms proudly proclaim that they are a free service. This business model is both a groundbreaking and troublesome tactic for companies trying to promote. Users can log into their profiles worry-free and see what their friends, family, and favorite brands are up to. While individuals may not have any price to pay, companies are a different story. There are several ways to enhance a professional social media marketing campaign. Yes, some may cost some money, but their results will truly make a significant difference.
A big mistake some social media marketers make is sticking to the concept that social media is free advertising. At first glance, it certainly seems that way. Free exposure on the world’s biggest websites! It seems too good to be true, and you would be right in thinking that.
Here is the dilemma in a nutshell. Because of the “free factor”, there are many people and businesses roaming these websites. There are over 1.6 billion users on Facebook alone. Obviously, you are going to need some help to stand above the masses. Additionally, each website has a specific algorithm to help deliver what they think is the best content for each user. Algorithms may or may not put your content’s reachability at a disadvantage, and a social media marketer needs to know how to circumvent these obstacles. Unfortunately, the playing field isn’t as level as it used to be. You are going to need some secret weapons to succeed on the internet. Here are the most helpful tools that are well worth it:
Third Party Tools- As intuitive as Facebook, Twitter, LinkedIn, and the others are, they aren’t perfect. Fortunately, there are some amazingly helpful tools to assist you along the way.
Hootsuite is a great tool that helps you on multiple fronts. It offers scheduling services, news streams for researching content, detailed analytics, and more. Consider Hootsuite your social media all-in-one pocket knife, equipped with tons of tools you will need.
RiteTag helps social media marketers understand the current trends and hashtags that are getting the most attention. This will help your content stay relevant.
Grammarly will help your team stay professional by helping their writing stick to proper spelling and grammar. Nothing is worse than a glaring typo!
Advertising- As we have said, the websites we all know and love contain algorithms designed to help the user. At times, however, this may cause an extra hurdle to overcome for marketers. To allow your content to soar above the rest, you need to advertise on Facebook, Twitter, and the others. Social media websites need to make money through advertising, but they do make it worth your while by putting your content in the best possible locations.
Outsourcing- Let’s face it. Social media isn’t as easy as you thought. There are many intricacies that need to be adhered to every single day. Your employees may be too busy to manage multiple pages. That’s why outsourcing your social media marketing is such a helpful solution. At The Go! Agency, our social media managers are thoroughly trained to handle everything the online marketing world throws their way in a quick, professional, and creative manner.
Social media marketing is too important to take lightly or to take the cheap route. Yes, it is an investment, but every business can benefit from having a strong online presence. The world is heading down a digital highway, and you need to be ready to cruise along!