In 2011, Google replaced its first attempt at a social media network, Google Buzz, with Google+. However, during its run the website seems to be underappreciated by the general populace. Of the top social media networks in the US, Google+ is one that is often overlooked. This is a shame since it really does have some interesting approaches to the social side of the internet and very effective tools for perfecting your marketing. In November 2015, it underwent a facelift in an attempt to attract new life to the platform and new users may be wondering just how to use the website.
One of the most powerful features of Google+ is its ability to improve one’s SEO. Since Google is the king of search engines, this may seem obvious for the uninformed but when you take into consideration that Facebook posts do not appear in Google’s search results, this automatically puts Google+ in a more preferable light, doesn’t it? On top of SEO, it indexes every piece of content you share through your Google account and comes up in search. This alone proves Google+’s worth.
Now, if you have a Google+ account, there is a very good chance you have Facebook and Twitter as well. This means you have already written content refined for social media that isn’t coming up on a Google search. By simply reposting your content onto your Google+ account, you will be doing your social media marketing a favor. However, there is more to this social media platform than search engine optimization.
While Twitter has their Lists, Google+ has Circles. Circles essentially perform the same function as Lists, however, you can use them to filter the content on your news feed as well. You can choose to only see posts from a specific Circle, which can help social media marketers refine content searches.
Google+ also gives you the room for writing long form articles, and helps spread your original content quickly. However, we would not recommend using a Google+ page solely for blogging purposes, but rather publish a snippet and then link to your actual blog.
As you can see, Google+ has a place in the social media marketing world, despite Facebook, Twitter, and Instagram’s growing domination. By having a Google+ page you will show that you are serious about social media and its effectivity, as well as spreading your word through the web. To truly develop a powerful page, you will need some background in social media marketing. We have seen professionals really benefit from its features and we have the know- how to help you succeed in this new frontier.
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