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Tag : google+ for business

How To Be A Google+ Genius

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17Jul

In 2011, Google replaced its first attempt at a social media network, Google Buzz, with Google+. However, during its run the website seems to be underappreciated by the general populace. Of the top social media networks in the US, Google+ is one that is often overlooked. This is a shame since it really does have some interesting approaches to the social side of the internet and very effective tools for perfecting your marketing. In November 2015, it underwent a facelift in an attempt to attract new life to the platform and new users may be wondering just how to use the website.

One of the most powerful features of Google+ is its ability to improve one’s SEO. Since Google is the king of search engines, this may seem obvious for the uninformed but when you take into consideration that Facebook posts do not appear in Google’s search results, this automatically puts Google+ in a more preferable light, doesn’t it? On top of SEO, it indexes every piece of content you share through your Google account and comes up in search. This alone proves Google+’s worth.

Now, if you have a Google+ account, there is a very good chance you have Facebook and Twitter as well. This means you have already written content refined for social media that isn’t coming up on a Google search. By simply reposting your content onto your Google+ account, you will be doing your social media marketing a favor. However, there is more to this social media platform than search engine optimization.

While Twitter has their Lists, Google+ has Circles. Circles essentially perform the same function as Lists, however, you can use them to filter the content on your news feed as well. You can choose to only see posts from a specific Circle, which can help social media marketers refine content searches.

Google+ also gives you the room for writing long form articles, and helps spread your original content quickly. However, we would not recommend using a Google+ page solely for blogging purposes, but rather publish a snippet and then link to your actual blog.

As you can see, Google+ has a place in the social media marketing world, despite Facebook, Twitter, and Instagram’s growing domination. By having a Google+ page you will show that you are serious about social media and its effectivity, as well as spreading your word through the web. To truly develop a powerful page, you will need some background in social media marketing. We have seen professionals really benefit from its features and we have the know- how to help you succeed in this new frontier.

What do you think of Google+? Comment below!

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Google+: Do I Need a Personal Profile or a Page?

14Aug

Since its inception at the end of 2011, Google+ has continued to grow and continues to define itself as a major player in the social media marketing arena.

But did you know that aside from a personal profile, your businesses also has the opportunity to throw its hat in the ring with Google+ Pages?

While to some it may seem straight-forward how to use Google+ Pages for business, many are confused as to how to set up brand marketing on the site.  The main question: If I am marketing my business in Google+, do I use a Google+ Profile or a Google+ Page?

First off – when you are thinking about Google+, put on your LinkedIn hat.  The best way to get the most out of your time on any social site is to follow the guidelines that are presented when you sign up.  If they are asking for your first and last name – its a personal profile.  If they are asking for your business name and website – it’s a Google+ Page.  Pretty straight-forward right?

Here’s a little curve ball for ya…in order to create a Google+ Page, a personal profile must be presented.  Yikes!  What do I do now?

First, don’t worry.  Like I said before, think of your Google+ Profile as you would your LinkedIn profile.  You can list your interests, achievements, work and educational history, as well as social media links and lots more.  Update your profile and interact on Google+ as if you were on LinkedIn, Facebook or Twitter in a professional way.

Now on to  your Google+ Page!  This is pretty much a similar format to your Facebook Page, Company Twitter or LinkedIn Company Profile.  Here, updates will be in your brand’s voice and carry information that your company wants to share to engage your audience.

So to keep it short and simple, use both profiles to market yourself and your business on Google+, as this will give you two areas of coverage.  Not interested in having your personal details connected?  Keep your personal profile sparse.  I think it is best to fill everything in, but everyone is different.  Here’s one way to look at it; The internet is a pretty open place, you can find out just about everything and anything about someone – so rather than hide behind your business, be transparent!  Although there may be some good reasons that one may not want to be the spokesperson for the company’s Google+ or LinkedIn page, the trick here is in how you manage your privacy settings, and what content you put online.

Top Tip: The best part of the profiles on Google+ is that they allow you to come up high in Google searches for your name or company name.  This also holds true for keywords, so I would make sure to pack your profiles with powerful keywords that you would like to be associated with!

Once you have yourself setup – dive in!  The conversations are lively and you will be able to connect with lots of interesting people and drive brand awareness like never before.

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