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Is the Goal of Social Media to Turn Customers into Your Personal Evangelists?

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23Feb

Company evangelists.  I love this topic because I believe it is one of the most underutilized social media secret weapons.

I am not referring to evangelists in the religious way, but rather fervent supporters of your company and products/services.  If they have big mouths, even better!

Open up the mailing list spreadsheet you just completed in the last chapter, and focus in on your past/current client sheets, as these folks are used to your products or services and are familiar with you and your company.

Looking at this list, highlight by bolding anyone who has:

• Frequently expressed their happiness and satisfaction vocally

• Provided valuable feedback that you have used to enhance your processes

• Referred business to you based on their confidence in your service

• Provided a testimonial in writing or online

• Continued to be a loyal client

These are the first batch of potential evangelists, so take your time going through the list and highlight everyone who fits the criteria mentioned above.  Don’t be shy. The more the merrier!

Also, you want to think about those who might not be on your spreadsheet as a prospect, client, or past client.  It is time to wrack your brain, and add any people to the spreadsheet who might fit these criteria:

• People who would spread the word on a new initiative with little to no prodding

• People who have never worked with you, but are familiar with you and confident in supporting your business

• Business partners who would benefit from your business success

• Event organizers where you served as a speaker or advertiser

• Experts or opinion leaders whose endorsement would be beneficial

• Family members who move in circles where your target market exists

• Personal and professional friends who are always happy to help

• Clients with whom you have had a long and successful relationship

This list is just as important as, if not more important than, the ones in your spreadsheet already, as you will not have much trouble getting them to help you spread the word or endorse you and your business.

I’m sure you are asking, “Why am I doing this?”  Well, once you begin to roll out your social media marketing campaign, these company evangelists play an extremely crucial role in ensuring your level of initial and long-term success.

Company evangelists will help you:

• Enhance your credibility

• Generate leads and referrals

• Gain testimonials for your website and social media

• Spread your message virally via social media

• Provide guidance and support when you first venture out into social media

• Provide the crucial first numbers in connections and followers in social media

• Provide protection during your first month or two out of the gate by creating goodwill

Now – get to work!

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The Go! Agency: Celebrating 5 Years of Excellence!

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24Oct

I am so proud to announce that The Go! Agency has reached an important milestone…five years of excellence in online marketing.  Since the firm launched in 2009, we have developed a skilled team of professionals whom have helped hundreds of clients around the globe reach online marketing success.  To celebrate this anniversary, we have news and exciting offers to share with you!

New Headquarters  

We moved to our state-of-the-art offices in Largo, Florida, that include a classroom for our newly developed training and consulting services. We would love to see you, so drop by!  You can find our address at the bottom of this email.

New Website Content

Besides giving a makeover to our website’s design, we’ve added tons of case studies and client comments to give you more insight on what we do! Plus, don’t forget about our blog and iTunes podcasts for online marketing tips and information.

New Staff

We have recently added a staff member, Sheila Julien, our new Head of Content.  We are so happy to add Sheila to our thriving and growing team!

New Books

Did you know that The Go! Agency wrote the book (actually, books) on social media marketing?  I just released my book, “Is Social Media Right for My Business?” and our VP, Dale Griffen, has published his book, “The Secrets to Healthcare Marketing.” Both are available on Amazon Kindle for $4.99 each.

Your Special Gift! Exclusive 5th Anniversary Offer

Interested in learning more about online marketing and social media but not sure where to start?

Now is the perfect time to find out!

Go! Pro Marketing Package

You will get a one-on-one consultation with me that includes:

  • A full audit of your branding
  • A full audit of your marketing plan and budget
  • A full audit of your social media marketing presence
  • A step-by-step plan and checklist of your next steps
  • A support materials packet to help you create and schedule a marketing plan, social media plan and content calendar
  • Lots of other exclusive goodies

We are offering this $1,250 package to our special connections for only $299!  A discount of nearly $1,000!  To learn more about this limited time offer, contact me or Dale at 866-926-2636 or at info@thegoagencyuasa.com.

We are so happy to have you in our network and promise to continue to bring you only the best when it comes to online marketing!

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