Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot. Here are the most significant elements that affect your social media experience:
–Research- Ever go on Twitter to see the top trending hashtags and are surprised to see a few of them apply to your current town? Yeah, that’s no coincidence. Many search engines, social media included, will adjust your results to accommodate your current location. This way, you’ll be able to really hone in on what’s going on in your area. The bad part of this, however, is that your attempts at finding nationally trending topics can be skewed. You can adjust these kinds of results in the settings of each site.
–Distinct Features- There are some added bonuses when using location services. Snapchat, the rising mobile-exclusive platform, offers Geofilters, which are illustrations to place over a photo or video that are only accessible in certain locations. You can also “Check-In” to places like businesses to promote their products. As a business owner, you can always encourage customers to check-in on their smartphones, which will spread your brand onto their newsfeeds. Periscope allows you to view broadcasters in your immediate area so you can see video streams from your favorite local spots.
While it may be creepy that your social media platforms know where you’re at, it can really help your social marketing efforts. You can take advantage of this by tapping into local markets in unique ways.
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