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How “New Year, New Me” Can Help Product Businesses

How _New Year, New Me_ Can Help Product Businesses
19Dec

You’ve probably heard “New Year, New Me” a lot over the past few years, but it isn’t just for Instagram captions from New Year’s Eve parties anymore. It’s also a viable marketing strategy for late December/early January! Well, if you do it right, anyway.

Every business could use a boost in the new year, so let’s talk about how this strategy can give you that extra attention!

Who Should Use It?
For a product-based business, you need to (as always) demonstrate how your product will improve your customers’ lives. But “New Year, New Me” brings in a potential for a fresh angle, if you’ve got the right business for it.

Let’s say that your business sells haircare products to older women. While your marketing strategy throughout most of the year might be geared toward turning back the clock, the new year is a great time to switch it up. Instead, you might say that you can give women a chance to create a new, youthful appearance to tie in the “New Year, New Me” angle.

Note, however, that this angle may not be for you if it’s going to majorly disrupt your brand’s voice. A seasonal change is nice, but a complete 180 is disorienting and will weaken your brand’s identity.

On the whole, though, this approach can work for any product-based business with enough creativity. How will your product change your buyer’s life? Will it give them more time, more money, better looks? If you can answer any of those questions, then odds are that this is going to be an effective strategy for you.

Why Should I Use It?
As a product-based business, it’s especially important that you appear to be constantly improving. If you hire a lawn mowing service, you’re not going to expect them to be constantly innovating or finding new, better ways to cut your grass. But if you were looking at buying a new lawnmower, you would certainly expect the manufacturer to have new models every year that are better or solve some new problem.

That same standard will be applied to your business, and you need to be ready for it.

It’s not always reasonable to roll out new and improved products every couple of months, though. In that situation, you only need to give the appearance of newness, and this is exactly how you can do that. You don’t say that you’ve got a new product—you highlight that it can make a new version of your customers. This gives buyers the impression that something new is going on while giving you some breathing room between the holidays and your next product launch!

“New Year, New Me” doesn’t just save you time and effort, though. It’s also a way to draw in customers for the rest of the year. If you can make a sale now, then you’ve got that buyer’s email address for marketing during all of 2019.

You’ll be able to target them with email marketing and get in touch when you have new products rolling out—just because you made a sale early in the year! How you start your 2019 social media marketing is going to impact your business for the rest of the year, so make sure you’re starting off on the right foot!

Make a Fresh Start
As you wrap up the year, start planning for how you’re going to make 2019 work for your business. The “New Year, New Me” strategy will keep you on the pulse of current events and offer an effective way to communicate with your audience at the start of the new year. Use my advice to make sure 2019 is filled with success and growth for your business!

Do you want some individualized help with your social media marketing? Just set up a free consultation with The Go! Agency!

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How “New Year, New Me” Can Help Service Businesses

How _New Year, New Me_ Can Help Service Businesses
18Dec

Are you looking to get a fresh start during the new year? “New Year, New Me” has been a popular New Year’s saying for years, and it might actually be a good angle for your New Year’s marketing.

I’m going to show you which service-based businesses can benefit most from the “New Year, New Me” mantra, and why it’s worth your time and resources. Let’s dive in!

Who Should Use It?
I’m not going to tell you that, “People in these five industries should definitely use this strategy!” There are too many variables to say that only certain types of businesses can use it. Instead, I’m going to ask you a few questions to help you figure out how effective this new angle will be for your business.

If your customer could make themselves better, how would they do it? Then ask yourself: Can your business provide them with that change?

It sounds broad, but let me show you a specific example. Let’s say you own an auto repair shop, and you decide that your ideal customer is a young adult who just started a family and wants to make sure their car is safe. For that individual, they might want to be more responsible in 2019.

How can you give them that? You encourage them to be proactive in the new year by taking their car in for that oil change they’ve been putting off or some other routine maintenance.

Take a minute to think on it. If you think you have a way that your customer can improve themselves in the new year, then you should absolutely be telling them about it! But what makes this strategy so effective?

Why Should I Use It?
People in general (but especially on social media) are primarily interested in the “new.” While it helps to be constantly reinventing and improving your business, it’s hard to have a fresh, new idea every day of the week. Sometimes, giving the impression that you’re “new and improved” can be just as good, and tying your promotions into the new year is a great way to do that!

If your business has a presence on Twitter or Instagram, you’re also going to benefit from popular hashtags like #NewYearNewMe. When advertising how your service can help people improve themselves in 2019, use the hashtag to get some extra reach! Just be sure to add in another hashtag or two that are more relevant to your industry, since #NewYearNewMe is going to be filled with a variety of people who may or may not be in your target audience.

The new year is also a time when people tend to be busy. They’re worn out from the holidays and typically starting new projects at work, so you stand to gain even more by pointing out ways that your services will save people time. For example, maybe your landscaping business can free up your customers’ evenings, or your fitness classes offer effective, quick workouts to busy professionals. Find where your business fits in the angle and tell your customers all about it!

Keep Things Fresh
Stagnation doesn’t sell even in the calmest of times, but it’s especially useless during the start of a new year. Use “New Year, New Me” to give your business a great start in 2019. Otherwise, you run the risk of missing out on this once-a-year marketing strategy!

Do you want some individualized help with your social media marketing? Just set up a free consultation with The Go! Agency!

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