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The Essential Guide to Facebook Live Broadcasts

103118 The Essential Guide to Facebook Live Broadcasts

No matter what industry you’re in, there are probably a hundred other businesses who do more or less the same thing that you do. You can tout your special features and advantages, but ultimately, convincing someone to choose your business is going to largely come down to how you connect with them.

The good news is that you can use Facebook Live broadcasts to create completely unique content that sets your business apart. Even if there are a dozen other breweries selling ales that are identical to yours, they can’t replicate your personality! Your style, your tone, your energy; those are the qualities that will draw in customers.

Your Facebook Live broadcast only works if you can create something worth watching, though. Awkwardly shuffling in front of a camera and muttering for fifteen minutes just won’t cut it. That’s why I’m giving you the complete guide to Facebook Live broadcasts!

Have a Strategy, but Don’t Over-Plan
You don’t want to go into your broadcast with no idea what to talk about. At the same time, your audience will be able to tell if you just memorized a script, so don’t be afraid to speak organically.

A good method is to go into your broadcast with a few bullet points that you want to hit. This way you can have a real conversation with your viewers without meandering onto the topic of politics in Uzbekistan during your broadcast about your new IPA.

Set Up Before You Go Live
Nobody wants to watch you orient your camera for the first three minutes. Before you even think about starting the broadcast, make sure your camera is set up so that it’s straight and you’re in the center of the shot.

Think beyond just you and your camera, though. How’s the lighting? Nobody wants to buy products from a washed out vampire, so make sure you’re brightly lit without draining the color from your face.

And what is your area like? Think of what background would best suit your brand. Are you a grungy, casual brand that can get away with a more casual backdrop, or should you be recording this in a meticulous office? Regardless, clutter and dust are probably things to clear away before you go live. If your viewer is focused on the messy space around you, they’re going to tune out your message!

Once your equipment and setup are ready to go, give yourself a test run! There will be hiccups the first time you try anything, so why make your viewers watch a subpar version of your broadcast? You can set your broadcast to be viewable by “only me,” run through your ideas, then look back at the recording. This is a great way to find and fix any awkward sections!

Be Charismatic
I said that your audience will respond to your style, tone, and energy, and that’s true, but only if you have a personality.

Meaning, don’t shift anxiously throughout the broadcast. And please, for the love of God, don’t keep promising that you’re “just about to start once a few more people join!” Nobody wants to wait for you to get to the point, and you’ll most likely end up losing viewers who got sick of watching you stare at the screen.

If you do need to wait for something, at least make it interesting. A good strategy to keep people engaged with what you’re saying is to give them a teaser for your next topic. “Okay guys, in 30 seconds I’m going to give you the micro brewing secret that nobody else will tell you.” This is also a good tactic if you notice your viewer rate is dropping off before you finish one of your points.

In that same vein, engage with your audience! Say hi to people in the beginning, and answer relevant questions as they come up. Facebook Live is a unique opportunity to speak one-on-one with your customers, so don’t waste it!

Get Filming
You can sit around and plan forever, but your best move is just to get started. Use this guide to troubleshoot any Facebook Live roadblocks you come across. Now get out there and show your audience what sets your brand apart from your competitors!

Do you want to talk specifics with planning your Facebook Live broadcasts? Set up a free consultation with The Go! Agency!

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The Easy Way to Feature Videos on Your Facebook Page

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Posting your videos on Facebook is by no means a new idea. In fact it has been around nearly since the inception of the site years ago. What we want to focus on here is a Facebook enhancement that helps you present your videos in a more professional and engaging way to your audience.

This feature has benefits for both power and casual users alike. It’s imperative that you have at least one branded video on your social media channels. This video should be one that showcases your company and mission while bringing your brand to life.

Let’s get started going through these elements. Go to your Facebook Page and in the navigational tab directly underneath your cover image, you will see either the VIDEO tab or the MORE tab. If it is the VIDEO tab, click on it and meet us at the next step. If you see the MORE tab, click on it and choose VIDEO from the dropdown menu.

Now you will be on the Video screen. The first option that you have is to Create a Featured video. This is beneficial for those with many videos as well as those with just one. Choose the best video that represents your company (especially when viewed by new customers) and set this as your Featured Video. The Featured Video will now show up at the top of the Video page.

The second feature is more interesting to those power users who post tons of videos (or have more than 10 videos posted already): organize your videos into playlists to help people find what they’re interested in.

This is excellent as now your visitors won’t be blinded by an endless stream of videos while they try to make a decision as to what suits their interests best, they can go through the categories and dig into the ones that interest them with more immediacy. So those videos that you love, but are never viewed, will have a better opportunity to shine.

These video features on Facebook give you the opportunity to enhance your uploaded videos and provide a better way of showcasing your content. Whether you have 2 videos or 52, these features will help you organize and present your content in a more professional manner.

Start organizing! If you have any questions, we’re here to help!

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How To Tackle Facebook Video’s Mute Trend


It’s time to crank up the volume – or is it? Over 85% of Facebook video viewers watch their favorite video content on mute. Why is this? Well, to be honest, it’s because people are watching where they shouldn’t be, like in the office, in line at a store or in class. The ethics of WHERE to watch is a different subject entirely. Instead, marketers need to focus on how to accommodate people’s desire to keep things quiet.

There are two main elements that the most popular and engagement-heavy videos possess.

Strong visuals – Okay, so people don’t want to use their smartphone or computer’s speakers. That doesn’t mean your content has to be any less compelling. You can give them quite the spectacle if you know how. If you’re telling a story, make it so dialogue or sounds aren’t needed to successfully relay the message. The best way to do this is a strong focus on action, bright colors, and an obvious focal point.

Captions – If people aren’t listening, you might have to make the message more obvious. Captions are an extremely popular way of executing social media videos. This is especially important for those who are trying to express more complex ideas such as a news story, recipes, or professional tips. This essentially takes away the need for an audio element.

All that being said, no video should be without sound completely. The follower should have the option of enjoying music, narration, or more. Just because many people aren’t watching with the sound pumping, doesn’t mean that everyone likes a silent experience. When picking sound, you should have something people will remember as much as the visual!

Did you know our team of marketers make eye-catching videos for our clients every day? And yes, we have mastered both audio AND visual elements of a video for Facebook, Twitter, and Instagram!

Contact us today to see how you can have amazing visuals for your business.

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The New Age of Silent Films is On Facebook


Have you ever watched a video on Facebook? Chances are you have. Did you watch it with your sound turned on? According to a Digiday article, chances are you haven’t. The article states that an overwhelming 85% of Facebook videos are watched on mute. It seems a little odd to watch videos, meant to be listened to, without the volume cranked up. However, Facebook users, and apparently a lot of them, make it work.

This seems particularly helpful for those checking their Facebook timeline at work or places where sound would be inappropriate. Sometimes you just have to get a few cat videos or recipe “how to’s” in while at the water cooler. Yet how can they get any enjoyment out of it? Digiday explains that through subtitles and a strong lean towards the visual as opposed to audio, filmmakers are starting to work around this challenge. We’re seeing big bold captions on the top or bottom of videos lately. Some will add text commentary as well. These videos need to hold a viewer’s attention for a minimum of three seconds for it to count as a view, so they better have something stimulating on the screen right away. This is even more true with Facebook’s app and how all the videos on one’s newsfeed comes right after the other like a television channel. This means that there are lots of things to skip, which makes it as important than ever to be eye catching. Since viewers are watching and not listening, marketers and businesses need to take this into consideration. Yet you don’t need to be Spielberg to succeed. Making videos accessible to those who won’t or can’t have their speakers cranked up is a simple step in sending out your videos.

For more info, check out Digiday’s article here:

How do you think videos fare when they’re on mute? Let us know your thoughts on this subject!

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