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Tag : facebook stories

GoTV Episode 6

Go TV Episode 6
12Oct

Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know!

Facebook

Expect Facebook Stories Ads Soon
After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In the coming months, Facebook Stories are expected to become the place to be for digital marketers. While Stories are only viewed by 150 million people, a comparatively small portion of the Facebook audience, experts anticipate that Stories Ads will be hyper effective since users won’t already feel inundated with ads through the new medium.

Marketing Land

Facebook Pages Can Join Groups to Build Engagement
Most marketers are still less-than-pleased with Facebook since their recent algorithm shifts have made it harder for brands to engage with their audiences. That sentiment may shift a bit now that Facebook pages will be able to join groups to directly engage with potential customers. Ideally, this development will let advertisers recoup some losses by interacting with their target demographics and generating more conversions.

Social Media Today

Pinterest

Third Parties Gain New Access to Pinterest’s API
In a boon to advertisers everywhere, Pinterest has announced that it will make its API available to third-party platforms. This means that brands advertising on Pinterest will be able to track important metrics like views, impressions, and click-through rates. Because engagement is already so high on the site, marketers in relevant industries should seriously consider the advantages of expanding campaigns to include this DIY giant.

Marketing Dive
Pinterest

That’s it for this week’s episode of Go!TV! Thanks so much for joining us, and if you liked this episode, come visit our podcast and blog for even more social media news and know-how!

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Why Is Everybody Jumping On The Snapchat Bandwagon?

Copy of Go! Blog Image Templates (900x350) (3)
3May

Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner.

Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us.

But there’s a flipside:

When we share these significant moments, they stay shared forever. Our special moments become less significant because they become permanent fixtures of our social media. Do the first steps of our baby really belong beside status updates about what we ate for lunch or what we watched on TV last night?

Our fleeting moments are no longer so short on social media. They exist til we say otherwise.

Enter Snapchat.

Snapchat became popular because of its lack of permanency. Users send each other photos which self-destruct after being viewed.

When the app was first released, many people couldn’t get their head around it. Why wouldn’t they want to keep their photos? Skip forward 5 years and Instagram and Facebook have released their own tools for temporary content.

So why does temporary content work so well?

Because it can make those fleeting moments special again. We can experience them, share them, then they disappear and are allowed to become memories.

Once more we can look back at milestones with fondness and nostalgia. Rather than be reminded of them time and again when we go on our social media.

Temporary social media posts also have an allure to them. They remind people that what they’re seeing is right now. Not something that happened last week.

That builds connections.
People feel like they’re there with you. Experiencing the moment.

Next time an amazing event happens, in your life, or even at your business, consider using Instagram or Facebook Stories to document it. Give your followers a chance to connect.Create some happy memories of your own.

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