Tag : facebook social media

Anybody Out There?! Understand your Followers


Those who are involved in the world of social media marketing could learn a great deal from a certain advertising star. Have you ever heard of Old Spice? If not, it’s a company that makes toiletries that are geared towards men. It’s been around since 1934 and as such, they’ve had some time to think about their intended audience. For a whole generation, it became the man’s fragrance. However, because of that, once “the greatest generation” that fought in WW2 and came home to reshape America began to enter their golden years, their iconic brand started to “get old” with it. People began to peg the brand with senior men and as such, their young customers started to dwindle. They needed a way to reinvigorate themselves to become popular again with the young crowd. They broadened their product line with multiple fragrances, body washes, and deodorants. Yet what really put Old Spice back into the hands of young twenty-somethings was their marketing campaign. They enlisted Terry Crews and Isaiah Mustafa, two celebrities know for their “manliness”, to endorse the product. Yet they did much more than that. They blew it up!

Their television commercials, which ended up being viral phenomenons, showed the men in such ridiculous poses in often psychedelic settings, that people had to pay attention. They looked absolutely crazy, entitling the campaign “The Man Your Man Could Smell Like”. Yet what was even crazier was that it worked, and then some. See, they didn’t just tap into a younger market, they infiltrated them because they utilized what the youth liked best- quirky, off the wall humor and viral marketing. They knew who they wanted to get and they assimilated the tone of the brand.

Now, we’re not saying you need to hire Terry Crews and put him on a unicorn while holding your product—although that would probably work. But you do need to know who your audience is, and what they want to watch. Like Old Spice, you need to understand how your audience thinks and what they like to watch. That’s the thing- it went beyond a commercial. People actually searched for these advertisements for entertainment value. Now, it’s your turn. Your content needs to go beyond pushy sales. That’s a surefire way to lose followers. You’re going to want to understand the following things to succeed:

  • WHO your intended audience is. Whether it’s an age, gender, style, or profession, you obviously have some type of target you’re aiming at.
  • WHAT content they want to consume. Does your audience like cute puppy videos? What about something more substantial like a sale? Figure out the type of things they want to have in their news feeds.
  • WHERE they’re at. Facebook is a go to. But younger audiences are flocking to Instagram and Snapchat. Professionals hang out over in LinkedIn. There’s those three guys who still linger in Google+ territory if you’re interested.
  • HOW they talk. This is where Old Spice really hits the mark. They knew who they wanted and they analyzed their tones. Witty, sarcastic, funny, and, to be frank, not all that interested in the complexity of the product. Figure out how your audience talks. Perhaps they like a more serious tone. Maybe they only like shop talk.

Before even clicking that “Sign Up” button on a social media site, you need to answer these questions. Chances are, you already know the answers to them and you’ll be able to translate your pre-existing business tactics onto the web.

What do you think about the tone of audiences? Let’s hear your thoughts!

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Why Social Media Has a Soul


When Americans woke up on June 12th 2016, they were horrified by the news of a massacre in Orlando. Many of us banded together to support the victims’ families and friends as we tried to heal from the terror that hate brought.

During that day however, we saw something else amongst the countless social media posts mentioning the attack. We saw what may have been the most important post ever for those closely involved in the situation. People who lived in or near Orlando were able to “check in” to notify their Facebook friends that they were safe. Facebook’s Safety Check system was previously implemented during situations such as the Paris terrorist attacks in November 2015, and other dangerous incidents throughout the world. This was the first time Facebook had to activate Safety Checks in the US and because they did, people were informed of many loved ones’ statuses.

Safety Checks are one of the ways social media’s reachability has such a positive impact on our world. We see events as they happen through Facebook, Twitter, and other platforms. News about serious events reach the right people quicker than ever. Yes, social media is amazing for marketing yet as we can see, there is much more to discover.

Facebook is also adding another feature that is literally life-changing. They have teamed up with the National Action Alliance for Suicide Prevention and is now offering users an opportunity to help those who may be in crisis. If users see a potentially suicidal post on their news feed, they can inform administration by using the Report Suicidal Content link as well as the traditional “report button.” As we’ve seen many times on the news, social media can be an outlet for those expressing troubling and potentially self-destructive thoughts. These new tools could be very helpful in preventing disaster, as there will be an immediate resource available.

These progressive updates show that social media can be utilized for a plethora of uses. While some promote your business, others can help save a life. These new platforms have the power to connect in ways we were never able to before. It seems that the globe may be shrinking, and that’s not such a bad thing after all.

What do you think of these new tools? Do you think more will follow? Comment below!

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15 Tips to Bring Your Facebook Page to Life: Part 2


We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”.

6.  Tune Out the Chatter

One the toughest parts of Facebook marketing is that there is so much material out there touting “the best” ways of promoting your Facebook Page.  But these mountains of “quick fixes” are not what makes you a success.  I’m writing this to show you how to integrate and strategize rather than logging in and snapping your fingers.  A successful Facebook strategy is not born from tactics, it is born from a solid strategy that is incorporated into the overall marketing activity of your company.

7.  Take Advantage of Applications

On Facebook, every Page comes preloaded with some applications such as pictures, discussions, events, etc.  But there are many more that are at your disposal, that are free of charge and allow you to engage with your audience in a new way.  You know what your clients like or will be interested in, so go and find applications that they will enjoy using.  This will really bring your page to life!

8.  Don’t Forget to Send Updates!

By having a Facebook Page you have the ability of reaching your audience with information at any point in the way of a “Status Update”.  So you want to send out a minimum of 1 of these per day in order to keep in front of your audience.  Don’t have time?  You can even schedule your posts in advance as well as promote them through advertising.

9.  Custom Facebook Images

I’m sure you have been visiting Facebook Pages that have slick graphics, opt-in boxes, video and more.  These are custom designed and can really make a splash.  It is handy to have a graphic designer on-hand to help you deliver the goods, but with a general knowledge of a graphics program such as InDesign or Adobe you can create gorgeous custom headers, logos and tab images for your page.  Push the boat out and even create custom images for your status updates!

10.  Talk Talk Talk, But No Listen

This is one of the biggest pitfalls.  You post and people comment or like.  Someone comes onto your page and posts to your wall.  What do you do?  If you said nothing, then you are missing the trick.  Two way communication is something from the gods when you are doing Facebook Page marketing, so make sure you write back to everyone who has posted, commented or liked.  Answer their questions, thank them for their comments.  You want the conversation to continue, not end before it started.  And while you’re at it, why don’t you go to other pages and comment, like and share?

And that’s your second batch!  Up next, the final 5!

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