The 5 Social Media Marketing Strategies That Boost Transparency

27Dec

Content Creation, Copywriting, Social Media

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.

If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating service and you overcharge your customers, it will most certainly pop up around the web. However, if you run an honest business and do your best to produce quality service and products, the internet is an amazing place that you can really shine and reach new people….. if you let it.

The truth is, as long as your business is run right, you should want your brand to be as transparent as possible — and social media marketing has the ability to do this if you keep in mind the following 5 elements. Not only will they allow your business to have a better transparency, but your customer relationships will become so much better.

1. Communication. You don’t want to be a “mute brand.” Yes, you’re sending out content multiple times a day, but if a customer responds to you, it’s vital that you respond quickly. Remember the 3 “P’s” when you are talking with your customers – positive, prompt, and productive.

2. Influence. Take time to find online influencers in your market with quality audiences who would be interested in your products or services. Connect and build relationships with those individuals. By doing so, you are branding yourself as an authority in your respective market.

3. Quality connections. Quality or quantity? It’s better to have quality, focused content versus thousands of online connections, reading your content just once, then disappearing. On the other side of this, you need to be a quality connection yourself by sending out worthwhile content.

4. Consistency. Don’t create a few batches of amazing content and then disappear. This means constantly publishing content and participating in online conversations. Your followers need reasons to stay by your side. Give them what they want.

5. Branding. Show off your marketing skills with consistent branding, color, tone, messages, and mission. This is absolutely necessary as you expand your voice across Facebook, Twitter, LinkedIn, and much more.

Are you less than confident in your approach to social media marketing? You don’t have to be, contact us today! We’re here to help you make your mark and hit your targets.

6 Social Media Content Ideas That Gets An Audience Talking

By Christopher Tompkins

7Dec

Content Creation, Copywriting, Social Media

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.

1. Polls. There’s no easier way to get the feedback your team is looking for than to ask for it! Whether the options in the poll are “Yes,” “No,” “Maybe,” or options “A,” “B,” or “C,” many marketers feel this is one of the most efficient routes.

2. Contests. Of course, incentives go a long way. You can ask for some feedback, and in turn, they are entering for a chance to win a prize. The prize doesn’t even need to be extravagant, but perhaps one of your products or gift cards to a service your company provides.

3. Inquiries. Once your following starts to grow, you can publish posts that will drum up conversations. After all, we are trying to create engagement, and someone needs to break the ice first!

4. Announcements. As always, there is the ever-popular comment section. When you make an announcement, whether it’s a new product or change in policy, check out people’s reactions through comments, likes, rants, cheers, emojis, etc.

5. Live Video Q & A’s. Lately, businesses have been getting a lot of feedback by hosting Q&A sections via live video services such as Facebook Live, Periscope, and YouTube Live. As your broadcast goes on, you can read what everyone is saying in the comment section.

6. Custom Hashtags. Hashtags are still an excellent way to hone in on specific information. People will use hashtags for everything they’re talking about even if it’s in a negative light. If you want people to talk about your product, provide a hashtag that corresponds with your brand.

People love to talk on social media. Whether it’s about a positive or negative experience, Facebook, Twitter, and other platforms have become a sounding board for opinions, thoughts, and feedback. Use this to your business’s advantage!

The 6 Most Effective Forms of Email Marketing

By Christopher Tompkins

30Nov

Advertising, Content Creation, Email Marketing, Facebook, Local Marketing, Snapchat, Social Media

If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were interested in a few of them.

Email marketing is helpful because it’s a direct punch to your audience. They have to acknowledge the email (especially if they want to get rid of that notification on their smartphone). But here’s the thing — your email has to be actually good enough for people to read it and become interested in what you’re marketing.

To win at the email marketing game (or at least get started), check out the following types of campaigns that will catch your reader’s eye:

1. Newsletters. If your brand has a lot to say, then a newsletter is a great way to share your recent news, events, and updates. Newsletters should have enticing articles about your industry and how your company is making an impact.

2. Personalized approach. You often see this type of marketing in industries that closely work alongside clients. Thanks to email marketing software, you insert their name and fashion the copy in a way that makes it sound like you’re actually talking to them- even though thousands received the same message. It can be a bit tricky, but it’s a great way to approach lead generation.

3. Sales / coupons. Widely considered the type of email marketing that has the highest click rate, coupons delivered via email will guide customers down the path of conversion quite quickly.

4. Event invitation. Do you have a big party coming up? Let everyone know via social media and reinforce your message through your email marketing. That’s the best part about email, it strengthens your other channels quite effectively.

5. Contests. There’s nothing easier than delivering a sweepstakes to someone’s inbox and in a few clicks, they have a chance to win a big prize.

6. eBooks and freebies. Offer a free piece of content through your website and social media. The only thing they have to do is enter their email and boom– free stuff digitally delivered in their inbox. Of course now they will receive everything else you send out, but that should be a good thing if they enjoyed your content.

Have you received a piece of email marketing in the timeframe it took you to read this article? If so, look at how that company takes on social media marketing and see if their angle can help out your business with the above ideas in mind.

The 7 Things Most Businesses Fail To Do On Social Media

By Christopher Tompkins

26Oct

Social Media

Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot of room for improvement.

Many times we are approached by business owners who hire us to specifically clean up messes that were created unknowingly. Many times social media is delegated to interns or entry-level employees when they should be given to a qualified person or agency to execute. Social media requires a professional touch. With that in mind, here are seven of the most common things businesses fail to do on social media.

1. Interact with customers. Social media is a new form of customer communication. But what happens when your business doesn’t, well, communicate? It looks horrible when comments, reviews, or even tagging goes unanswered. Although you may have missed those notifications, it just looks like you are ignoring your audience. Hey – if the huge big box brands can do it, so can you.

2. Incorporate imagery. There should never be a piece of copy on your social media platforms that isn’t accompanied by some form of imagery, whether it be a GIF, picture, video, or something in between. You need something that will entice your audience to stop and engage with your content. Visuals are engaging.

3. Pay for advertising. The biggest misconception about social media marketing? It’s free. Sure, it’s free to sign up, but if you don’t create a budget for some well-strategized advertising, you’re going to have an issue. On Facebook alone, without advertising odds are none of your social media updates will be seen.

4. Update ALL accounts. Okay, so you’ve been doing great keeping your Facebook updated. You’ve been posting on a daily basis and even remembered your pictures. What about your Twitter? It hasn’t been updated since July? That’s a problem. Make sure you update all your accounts, even if you focus more of your attention on just one. Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and Pinterest are yearning for your attention! Oh yea, and don’t forget about your blog.

5. Update information. Did your business recently change hours? Do you have a new website? Maybe you rebranded? Make sure your social media reflects the most updated version of your business. Nothing is more shameful than wondering why you are not getting any phone calls when your phone number is wrong on every social account. And yes, I see this all the time.

6. Add informative content. To be successful on social media and stay competitive, you need to make sure that you don’t just share promo after promo. It’s a sure fire way to lose followers. Instead, incorporate content that your followers want such as articles, pro tips, recipes, quotes, freebies and more.

7. Join the community. One of the biggest goals of businesses on social media is to be seen. However, your goal should really be to be seen as an industry influencer or thought leader. You do that by interacting with others in your field, talking about hot topics and much more. Cultivate a following and engage with them regularly. Pro tip: join the global conversation by joining LinkedIn groups and really hit the ground running.

It’s easy to see how having a qualified person handling your social media marketing is important. The truth is that social media needs a team of professionals to deliver quality, creative, and analytical results. It’s up to you to find a way to make it happen, just never be afraid to ask for help when you need it. Professional agencies can help you get started much faster and will help you get results, and training, that you need to stay competitive in your marketplace.

How Creativity Can Boost A Social Media Marketing Strategy

By Dale Griffen

11Oct

Content Creation, Pinterest, SEO, Social Media

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign twirlers, the social media city utilizes more effective tools such as optimized content, boosted posts, audience targeting, etc. However, similar to a marketing piece in New York or Los Angeles, your message may be lost in all the clutter and noise that surrounds it.

Do you want to get more attention? Of course you do!

Social media marketing has the ability to allow businesses of all shapes and sizes to harness the power of the internet to significantly raise brand recognition. Yet because so many people are using Facebook, Twitter, and the other platforms, it can be a challenge to truly strike it big with your audience. That’s why it is so essential to create unique content.

When we consult clients, one of the most common and significant problems I encounter is their inability to change. Thinking outside the box and generating innovative content is where the creative and analytical parts of your brain meet.

Here are a few suggestions that may help you create new, refreshing, and original posts:

1. Unique social experiences. It is social media after all. You want people to start talking! You can do this in the form of polls, quizzes, live video broadcasts, and many more innovative ways to invite your audience in to the conversation.

2. Add Video. Video works for multiple reasons. First of all, you are presenting the content in an enjoyable medium that consumers love. Secondly, most social media platforms give preference to video, especially on their mobile apps, which is where a majority of social media users go to. Finally, video allows for strategies that may prove to be undoable otherwise such as behind-the-scene tours, tutorials, and more.

3. Add new visuals with new colors. Sure, you want to stay consistent with your company’s branding, but the right graphic designer knows how to turn the pre-existing material into something new and exciting. Find a way to create new pictures, videos, live broadcasts, GIFs and more.

4. Incorporate podcasts and blogs. These two handy mediums can help you position yourself as a credible source of information in your industry through innovative forms of media. Blogging and podcasting are extremely popular methods that businesses share their story with an audience. The best part of all is that once you have the writing down for one, the other is essentially finished too.

The above four content ideas incorporate social, creative, and informational tools to allow your audience to get a new glimpse of your brand. This is the best part of social media – there are always new and exciting ways to engage your audience. Start creating today!

Creativity not your thing? No problem. At The Go! Agency, we have a team of creative copywriters, graphic designers, podcast editors, and many more professionals who are waiting to help you! Contact us today.

Why You Can’t Postpone Social Media Marketing Any Longer

By Dale Griffen

3Oct

Social Media

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way.

You should have spent your summer ramping up and strategizing for the upcoming busy season. If you spent a little too much time at the beach and failed to prepare, don’t panic. You still have just enough to get started.

You may be asking why is it so important to act now? Social media isn’t going anywhere, right? Here are just a few reasons why you can’t postpone social media marketing any longer.

Your budget depends on it.

For many companies, the end of the year means restructuring budgets. Did your marketing team spend less than originally projected? Those leftover funds may cost you that same amount in 2019’s budget, thereby losing out on your chance to make your mark online in the future. To put it simply, if you don’t use it, you may lose it. On the other hand, if you’re planning your 2019 budget – have you included a social media budget? Do you know what that figure should be?

You might be wondering what exactly there is to pay for when it comes to social media marketing. After all, signing up and creating a page is free. Well because of social media’s effectivity and potential to reach your ideal audience, over 50 million other companies are already using these sites for marketing purposes. As you could imagine, some of those may be your competitors. Paid advertising options exist so you can have an advantage. Rising above in the sea of other companies on Facebook, Twitter, and other sites is essential to the success of your social media.

Additionally, your marketing efforts won’t get you very far without exceptional content. You will need stunning visuals, compelling copy, innovative video, and much more. As you can imagine, there is a cost for making the kind of content that stops your readers in their tracks and gets them interested in your brand. Whether you are spending money on material or outsourcing to a team of pros, your content deserves attention.

It’s the most wonderful time of the year.

The research is in. People flock to social media from mid-October to the end of January more than any other time of the year. Whether they are hunting for the best Black Friday deals or sending out their holiday wishes to friends and family, they are using the same location – social media platforms. This is why it is paramount that your business has a presence on these sites and your content is tailored to the right audience. Social media marketing can help you stand in the spotlight during this special season no matter if your target audience is down the road or all across the globe.

Get exactly what you asked for.

Every company makes their money in different ways. For example, some depend on website clicks while others require customers to visit their physical location. This is one of the most significant reasons as to why social media marketing works. Your strategy should be customized to meet exactly what your company needs. This is particularly helpful when the holiday season hits and you have sales your customers need to know about, or you have a new e-commerce site that is ready for things like the Cyber Monday rush, but you need to raise awareness. It’s up to you to choose how social media works.

End 2018 strong and begin 2019 with a bang!

I have talked to many business owners who say that a majority of their returning customers found them during the holiday rush. It may be thanks to a Black Friday doorbuster, a Small Business Saturday sale (yes, that exists, and social media has made it huge!), or a gift from a loved one that brought their attention to the brand, a lot of customers choose new companies to stick with for the new year. This is why raising brand awareness and online visibility cannot be overlooked during these following months.

Are you ready?

Social media marketing will help legitimize your brand and get people talking about your business online. There’s never a better time for it than the busiest season. Everyone is buzzing about, make sure your company isn’t left in the stone age!

The 20 Questions Every Social Media Marketer Should Ask

By Christopher Tompkins

26Sep

Social Media

When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. It will help tailor content to your specific interests, allow people you know to find you, and allow the social media experience to be the personalized journey it was always meant to be. That being said, even for those creating a personal profile, it can be a daunting task to answer all these questions. Creating a social media presence for your business can be just as challenging.

As a business owner, you should already know your company inside and out. But how well do you really know your work? There’s no doubt that your knowledge about your enterprise will be put to the test when setting up your social media pages. Yet this goes beyond knowing your mission statement or hours of operation. You have to ask yourself what the goal of your marketing is. What do you want out of your social media marketing journey?

I created the following questionnaire that you should keep handy when starting out. As you will see, most business owners will be able to answer some of these questions. However, others will require a bit more thought. Have your marketing team ready to do some some soul-searching for the sake of the business!

1. What is your industry?

2. Who is your perfect customer? Which demographics do they belong to?

3. Do they interact with your business online or in person?

4. If you were a customer, what information would be needed to have a successful and positive experience?

5. What are your business’s basics? (Hours of operations, address, phone number, email, website, etc.)

6. What is the tone of your brand’s message?

7. What are your spotlight products or services?

8. What products or services are the most profitable?

9. What is your desired geographical reach? (The people in your town? In your state? In your country?)

10. What is your business’s online presence before social media?

11. What content does your ideal customer actually enjoy to read, listen to, or watch?

12. What content do your competitors share?

13. What online presence do your competitors have?

14. How much are you willing to spend on social media advertising?

15. What visuals do you have at your disposal?

16. Who are the thought leaders in your field?

17. What news sources can you incorporate into my mix?

18. What are the busy and slow times for your team?

19. What pre-existing marketing material (blogs, podcasts, banners, etc.) do you have to use?

And of course the ultimate question:

20. What is your marketing goal?

The reason why number 20 is so critical is due to social media’s diverse possibilities. A somewhat outdated mentality when looking at marketing is trying to figure when and how you are going to get your money back. In other words, return on investment, or ROI. However, while return on investment is important, there is another ROI that should be considered – return on influence. Social media has the ability to increase your stance as a legitimate and influential thought leader in your industry with a large following. Keeping this in mind, your ultimate marketing goal could be the following:

– Increased website clicks

– More blog visits

– Increased podcast listens

– More substantial sales inquires

– Improved lead generation

-Better quality customer service and communication

Social media marketing can do all this and much more, but you have to figure out what your business’s particular focus needs to be, otherwise your online marketing strategy will be a mess and not produce anything at all.

As you go through this book’s many lessons, keep in mind your answers to this questionnaire and determine how your goals can benefit from these strategy ideas.

Creating A KPI Measurement Plan

By Christopher Tompkins

19Sep

Advertising, Social Media

It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth.

Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth due to the number of businesses investing big money into their social media budgeting.

Sharp marketers have the know-how to develop social media strategies that provide a foolproof value proposal measuring the appropriate data and pivoting when needed to reach business targets. With this strategy, the value always presents itself through the measurement of the correct social media KPI data.

So how do we define our bottom-line marketing needs through key performance indicators?

In order to discover this answer, first, it’s necessary that you define your social media marketing needs. For example, do you need to reach new audiences? Or are you wanting to ramp-up sales for a new service or product launch? These are just some of the questions you can ask yourself to pinpoint this answer.

After you have defined your critical marketing needs, you can now define measurable goals and set your own key performance indicators.

Here are some useful KPIs to consider:

Audience tracking – Track this demographic data with a social media analytics tool such as Google Analytics to prove campaign progress. When you compare this data against follower growth data, you’re enabled to track if your growth is coming from your chosen markets. Audience tracking also highlights customer trends and recognizes shifts in behavior.

In this particular KPI, you’ll want to measure what your customers are saying as well. Consider tracking your number of direct mentions using a social listening tool that offers a keyword search function.

Engagement measurement – This is possibly one of the most important measurements because it indicates that people cared about what you had to say, resulting in some action. The engagement metric highlights those you should be targeting in your retention efforts as well. Lucky for us, engagement is simple to measure, especially with tools like Google Analytics for a no-nonsense way of gathering this data.

Influence – This can be a subjective metric and solely relies on your business or organization’s perspective for definition. However, no matter how it’s defined, you’ll essentially analyze your engagement metric and determine if the sentiment is positive, neutral, or negative and this will give you an influence measurement, answering the question of if your campaign is being well received by your targets or if it’s a flop.

Lead generation funnel – Exposure, awareness, and engagement compose this measurement funnel. You can define your impact and presence through these social channels by understanding your campaign’s reach, engagement, and influence.

After you’ve tracked this information, it’s time to organize it. Do so by using something as simple as excel to highlight metrics mattering most to your organization. A good way to go about this is creating a tab for high-level overview of your all of your campaigns and a tab for the period of time the report is on. Tip: Use the same format you would use if you were reporting on a traditional non-social media campaign.

Conversion – The ultimate goal is to convert the user to commit to your desired action, correct? Because of this, the most important metric is your conversion rate. This reflects the number of casual users who performed the action asked of them. An increase in conversion rate is the best way to prove the success of your social campaign.

One of the best things about using social media marketing is the tremendous amount of data that’s provided to marketers. You can make well-informed marketing decisions to reinforce your ROI by looking at this data objectively. In addition to quantified action tracking, keep in mind to always take full advantage of the raw feedback published by users too.

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?

How To Avoid Writing Clickbait

By Christopher Tompkins

26Apr

Content Creation, Copywriting, Marketing, Social Media

Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news article headlines, and online advertisements, that entice the reader to click to learn more information. However, it’s often a veil for low-quality content. If you’re a social media copywriter, it’s a frowned upon practice that needs to be avoided at all costs.

The reason clickbait has such a stigma in the world of copywriting is that it’s disingenuous and frankly, a cheap trick to get engagement. It’s a way to get your audience’s attention and get some interaction with your profile or site, and while that sounds ideal for an online marketer, it makes your brand look illegitimate in the process.

Here are the top 3 signs that a piece of writing is clickbait. Are you copywriters guilty of them?

1. The Answer Lies Within

“You will never believe what Apple has in store for the new iPhone! Click here to find out.”

Yes, marketers want people to click and interact with their content. But the above example has no substance or “take away.” It’s simply a way to get people to visit your site for the answer. Often times, blogs and companies won’t even have the answer to the question they pose. They will instead utilize the keywords of a trending top, like “Apple” and “new iPhone” and extort it for clicks. While you should always try to incorporate appropriate trending topics, this kind of approach isn’t the best.

2. Explosive Vocabulary

“You’re MISSING OUT on this UNBELIEVABLE sale!”

One of the first rules of sales writing is to use strong verbiage – which makes complete sense if you want to present your brand or product in an appealing light. However, if you use words of such exaggerated magnitude that it looks like you’re a used car salesperson, then you’re going to look like a scam artist very quickly. When you use words like “unbelievable”, “amazing”, and “once in a lifetime”, you’re almost setting your brand up for failure because you’re putting it on a pedestal.

3. Unnecessary Suspense

“THIS is what happens if you don’t have your computer files backed up!”

If a cyber security company created a piece of content with the above sentence, they might get a few clicks from interested viewers. However, instead of luring readers to your website, simply present ideas, facts, and honestly up front. Your writing represents your brand’s code of ethics and as such, transparency is key.

While it’s true that clickbait has the power to create short bursts of engagement, your company will suffer from this type of marketing in the long run for the following reasons:

Overuse of these tactics will cause your audience to be annoyed and regular customers to question your legitimacy. Would a huge, established company use this type of advertising? Most likely not. Then neither should you!
Your bounce rate will go up. A lot of
clickbaitwill either lead viewers to an irrelevant website, or it will drag the reader down a rabbit hole of sketchy sites until they finally, maybe, get to the article, which will no doubt be riddled with ads and hard to navigate. Because of this, people will spend a VERY short amount of time on your website and then leave. As a result, SEO and social media efforts will suffer.
Clickbait has a tendency to attract the wrong audience. This is particularly the case if you “highjack” a trending topic on social media and try to take advantage of it by shoehorning your own content around it. Subtle, powerful, and clear writing is always the way to go.

To the core of every social media and online marketing strategy is writing. Make sure yours is worth reading and clicking! Even though a short and powerful burst brought on by clickbait may be enticing, clickbait will only hurt your marking efforts in the long run because it has a high chance of annoying and turning away customers who will actually turn into conversions.

Your brand deserves effective and professional copy. Contact us today to see what our copywriters can do for you!

Tag : facebook marketing

1. The Answer Lies Within

2. Explosive Vocabulary

3. Unnecessary Suspense