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The Essential Guide to Facebook Live Broadcasts

103118 The Essential Guide to Facebook Live Broadcasts

No matter what industry you’re in, there are probably a hundred other businesses who do more or less the same thing that you do. You can tout your special features and advantages, but ultimately, convincing someone to choose your business is going to largely come down to how you connect with them.

The good news is that you can use Facebook Live broadcasts to create completely unique content that sets your business apart. Even if there are a dozen other breweries selling ales that are identical to yours, they can’t replicate your personality! Your style, your tone, your energy; those are the qualities that will draw in customers.

Your Facebook Live broadcast only works if you can create something worth watching, though. Awkwardly shuffling in front of a camera and muttering for fifteen minutes just won’t cut it. That’s why I’m giving you the complete guide to Facebook Live broadcasts!

Have a Strategy, but Don’t Over-Plan
You don’t want to go into your broadcast with no idea what to talk about. At the same time, your audience will be able to tell if you just memorized a script, so don’t be afraid to speak organically.

A good method is to go into your broadcast with a few bullet points that you want to hit. This way you can have a real conversation with your viewers without meandering onto the topic of politics in Uzbekistan during your broadcast about your new IPA.

Set Up Before You Go Live
Nobody wants to watch you orient your camera for the first three minutes. Before you even think about starting the broadcast, make sure your camera is set up so that it’s straight and you’re in the center of the shot.

Think beyond just you and your camera, though. How’s the lighting? Nobody wants to buy products from a washed out vampire, so make sure you’re brightly lit without draining the color from your face.

And what is your area like? Think of what background would best suit your brand. Are you a grungy, casual brand that can get away with a more casual backdrop, or should you be recording this in a meticulous office? Regardless, clutter and dust are probably things to clear away before you go live. If your viewer is focused on the messy space around you, they’re going to tune out your message!

Once your equipment and setup are ready to go, give yourself a test run! There will be hiccups the first time you try anything, so why make your viewers watch a subpar version of your broadcast? You can set your broadcast to be viewable by “only me,” run through your ideas, then look back at the recording. This is a great way to find and fix any awkward sections!

Be Charismatic
I said that your audience will respond to your style, tone, and energy, and that’s true, but only if you have a personality.

Meaning, don’t shift anxiously throughout the broadcast. And please, for the love of God, don’t keep promising that you’re “just about to start once a few more people join!” Nobody wants to wait for you to get to the point, and you’ll most likely end up losing viewers who got sick of watching you stare at the screen.

If you do need to wait for something, at least make it interesting. A good strategy to keep people engaged with what you’re saying is to give them a teaser for your next topic. “Okay guys, in 30 seconds I’m going to give you the micro brewing secret that nobody else will tell you.” This is also a good tactic if you notice your viewer rate is dropping off before you finish one of your points.

In that same vein, engage with your audience! Say hi to people in the beginning, and answer relevant questions as they come up. Facebook Live is a unique opportunity to speak one-on-one with your customers, so don’t waste it!

Get Filming
You can sit around and plan forever, but your best move is just to get started. Use this guide to troubleshoot any Facebook Live roadblocks you come across. Now get out there and show your audience what sets your brand apart from your competitors!

Do you want to talk specifics with planning your Facebook Live broadcasts? Set up a free consultation with The Go! Agency!

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How Creativity Can Boost A Social Media Marketing Strategy

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Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign twirlers, the social media city utilizes more effective tools such as optimized content, boosted posts, audience targeting, etc. However, similar to a marketing piece in New York or Los Angeles, your message may be lost in all the clutter and noise that surrounds it.

Do you want to get more attention? Of course you do! 

Social media marketing has the ability to allow businesses of all shapes and sizes to harness the power of the internet to significantly raise brand recognition. Yet because so many people are using Facebook, Twitter, and the other platforms, it can be a challenge to truly strike it big with your audience. That’s why it is so essential to create unique content.

When we consult clients, one of the most common and significant problems I encounter is their inability to change. Thinking outside the box and generating innovative content is where the creative and analytical parts of your brain meet. 

Here are a few suggestions that may help you create new, refreshing, and original posts:

1. Unique social experiences. It is social media after all. You want people to start talking! You can do this in the form of polls, quizzes, live video broadcasts, and many more innovative ways to invite your audience in to the conversation.

2. Add Video. Video works for multiple reasons. First of all, you are presenting the content in an enjoyable medium that consumers love. Secondly, most social media platforms give preference to video, especially on their mobile apps, which is where a majority of social media users go to. Finally, video allows for strategies that may prove to be undoable otherwise such as behind-the-scene tours, tutorials, and more.

3. Add new visuals with new colors. Sure, you want to stay consistent with your company’s branding, but the right graphic designer knows how to turn the pre-existing material into something new and exciting. Find a way to create new pictures, videos, live broadcasts, GIFs and more.

4. Incorporate podcasts and blogs. These two handy mediums can help you position yourself as a credible source of information in your industry through innovative forms of media. Blogging and podcasting are extremely popular methods that businesses share their story with an audience. The best part of all is that once you have the writing down for one, the other is essentially finished too.

 The above four content ideas incorporate social, creative, and informational tools to allow your audience to get a new glimpse of your brand. This is the best part of social media – there are always new and exciting ways to engage your audience. Start creating today! 

Creativity not your thing? No problem. At The Go! Agency, we have a team of creative copywriters, graphic designers, podcast editors, and many more professionals who are waiting to help you! Contact us today.

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Creating a Facebook Live Stream With OBS


Last week, I showed how to create overlays for your Facebook Live streams by creating transparent images in graphics software, then adding them to your video via Open Broadcaster Software (OBS) – free live streaming software.

This week, I’m going to show how to stream live to Facebook via OBS. So those cool overlays you’ve made show up in your videos.

How To Stream To Facebook From OBS

Using Open Broadcaster Software (OBS) to stream to Facebook Live might be a little different to how you’re used to doing your live videos.

Usually, when you want to do a Facebook Live, you simply go to your Facebook page and click “Start a Live Video” under your status update bar.

This starts up a direct feed from your webcam. No use when you want to add overlays to your video.

To get overlays on our Facebook live and do real-time editing, we must first send our webcam signal to OBS, which edits our video stream, then send that stream on to Facebook Live:
To set up your OBS, first, take a look at last week’s post where I show how to setup your overlays with OBS. This will connect your webcam to OBS like so:
The next step is to connect your OBS to Facebook Live. To do this, you need to first create a stream on Facebook:

Creating a Facebook Live Stream

1. Go to your Facebook page and click on “Publishing Tools” in the top menu bar.
2. Next, in the left-hand menu click on “Video Library”. This will bring up every video published on your Facebook page.
3. Now click on “+Live” to start a new Live stream.
4. A box should appear with some Live stream details:

Simply click “Next” for now.

5. If you’ve done a Live video before, the next screen should look familiar. This is where you type in the status update for your video and a title before clicking “Go Live”.

You’ll notice you can’t click Go Live yet and it’s showing your video as OFFLINE. That’s because we haven’t connected OBS to our Live yet.


Connecting OBS To Our Facebook Live Stream

To tell OBS where to send its video, we first need to get our Facebook Live Stream Key.

The Stream Key is a unique key that is created for every single Live to identify it. Once the key has been used, it can no longer be used again. So every time you start a new Live, a new Stream Key is created.

Copy the Stream Key.

If you now head over to OBS and click on “Settings.” You can then go to the Stream tab.

From here, all you need to do is select “Facebook Live” from the Service menu, then paste our stream key into the stream key box.

Click on “OK” in the bottom right-hand corner. Then “Start Streaming”.Now if you go back to your Facebook, you’ll notice that video has appeared.Here’s our wonderful Marketing Assistant Dan again to demonstrate:

You may notice that there is a bit of a lag between what appears on your Facebook stream and what you’ve just done. Sometimes it can be up to 20 seconds.This is because your video isn’t going directly to Facebook, but it’s going through OBS first. So you need to be mindful that you’ll want to end your Live a few minutes after you finish to allow your stream to catch up.Now to go Live, it’s simple. Just click “Go Live” on Facebook.Remember, the next time you go live, your Stream Key will change, so you will have to copy over your new stream key to OBS every time you create a new stream!

Hopefully, by now you’ve got a professional looking Facebook Live going out to the world. Next week, I’ll explain how to use multiple overlays together to transition between scenes in your Live to add an extra layer of cool.

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How To Create Awesome Overlays For Your Facebook Live

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Are you ready to learn how to create Facebook Live overlays?  Before we get started we wanted to give you an opportunity to check out our extremely popular Secrets to Zoom Success ebook – get yours below!


Now’s let’s get to it! If you’ve watched our Facebook Live videos, you’ve probably noticed that before we start, we have an image teasing our live video.

Throughout the video, we have an overlay underneath.

Then at the end, we have another image thanking our viewers for watching.

Overlays are a great way to make your videos look more professional and sleek. But the good news is they’re really easy to do. Which I’m about to show you.

1. Create The Overlay

To create our overlays, we use Canva. But you could use any image editing software. The main thing is, the image software has to let you do transparent backgrounds.

First, create an image which is 1280 x 720 in size. This is the standard size for a Facebook Live video. The image needs to be the same size, so it fits over the video perfectly.

From there, it’s a simple case of designing the image for how you want it to look in your video.

Here, I’ve decided I want a bar at the bottom of the screen saying “The Go! Agency Rocks!” (Tip: If you make your bar a little transparent, you’ll be able to see a little of the video through it which makes it look nicer.)

Now you’ll notice the rest of the image is blank. That’s a good thing. As mentioned, I want my background to be transparent for later, so I’ll be able to see the video.

When I now save the image in Canva, I have to tick an option for a transparent background.

Whatever imaging software you use, make sure the image is saved with a transparent background and in a file that supports transparency (like a PNG). (Have I mentioned transparency enough yet?)

Ok. Step 1 was easy. Your image is done. Now how do you get it onto your video?

2. Using Open Broadcaster Software

Open Broadcast Software (OBS), is free software used by streamers in order to direct their videos and to add overlays.Instead of running our Facebook Lives through Facebook, we run them through OBS, which sends the information on to Facebook. That allows us to edit the video we send in real time.

Once you’ve got the software installed. Open it up. It will look something like this:

At the moment, we haven’t told the software what we want it to show, so it’s blank. So let’s first add our webcam.

Click on the scene on the left-hand side. Then click the ‘+’ under Sources. This will allow you to add a source (choose what you’d like to show).

In this case, we want to choose our webcam so we’ll choose “Video Capture Device”.

 We can then name the device (default is fine) and click OK.

Then it’s just a simple matter of choosing the webcam we want to use. Choosing a preset (the larger the better) and clicking OK. Your webcam video should now show on the main screen of OBS.

Here’s our Marketing Assistant, Dan to demonstrate how it should look.

Now you need to follow the same step again to add your overlay. Click the ‘+’ under sources. This time choose “Image” and then choose the overlay you created. It should look more or less like this:
Once you click OK, it should automatically show above your video as an overlay. Our wonderful model, Dan, again demonstrates:

As I mentioned (multiple times) earlier, the top of my image is transparent. If it wasn’t, you’d be unable to see the video because it would be hidden beneath the image.

If you look at your list of sources, it should now look like this:

Your Image is on top and your Video underneath it. However, if you pulled the image down below the video, like so:

You’ll notice your overlay has disappeared in the preview above. Why?

Because your video is now on top of it!

Your video isn’t transparent, so you can’t see anything behind it.

Think of the top source as a piece of paper, the source beneath it as another piece of paper. If the top piece of paper is transparent, you’ll be able to see the next piece of paper. If the top piece of paper isn’t transparent at all, everything beneath it will be hidden.

So always make sure your overlays are transparent and above your video in your OBS Sources. Otherwise, you may not see them!

Now you’ve figured out how to add overlays to your video. See, nice and simple. But how do you start up your Facebook Live?

Well, I’m going to leave you on a cliffhanger I’m afraid.

Find out next week when I teach you how to start your stream from OBS and how to do some cool scene changes.

Can’t wait? Then sign-up to our newsletter below!


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Taking Your Facebook Live To The Next Level

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If you’ve been watching our Facebook Lives this past couple of weeks (if not, check out our latest episode), you may have noticed a few changes. We’ve been slowly switching up the hardware we use to make our videos, along with using some additional software, to improve the quality of the finished product.

The best thing about Live is that you can do it from anywhere, as long as you have the internet and a device connected to Facebook. But the annoying thing about this is that people often think more about going Live than they do about what they’re broadcasting.

With that in mind, here are a few tried and tested tips we’ve used to improve the quality of our own Facebook Lives, which you can use for yours.

Shoot In Landscape Orientation

The biggest rookie mistake we see on Facebook, is somebody shooting their videos in portrait orientation. What does that mean?

Well take a look below:

When we hold our phones, we hold them in portrait orientation. Our phone feels more natural in our hand that way.However, the majority of TV and film is shot in landscape orientation. There are a bunch of reasons for this, but mostly that landscape orientation helps to include more background in a picture which also accentuates the foreground, your subject.Since people are used to holding their phones in a portrait orientation, they often end up doing their videos that way too.The problem with this is: well, first of all, it makes you look like an amateur. But second, Facebook adds dark bars to the sides of a video done in portrait orientation to turn it into a landscape video. Meaning the majority of your video won’t contain anything if you shoot it in portrait mode.

The solution is easy: shoot your Facebook Live (and ANY video) in landscape orientation. All it takes is turning your phone on its side.

Get A New Camera

Doing a Facebook Live from your phone is great when you’re starting out. But there’s a reason Steven Spielberg doesn’t film his movies on a Samsung Galaxy.

Since cell phones are meant to be mobile, there is only so much technology that can fit into them. A high-quality lens, microphone and the parts needed to make them work effectively are hard to fit into the size of a phone.

A good quality camera needs a large lens, sensor, and room for electronics.

Since we do our Facebook Lives in office, we hook up a camera to a laptop to increase our picture and sound quality.

But you can also attach a camera to your phone to increase quality for more mobile Lives.

Internet Quality

Now, you could have the best camera in the world, connected to a super computer. But none of it would make a difference if your internet is terrible.

Facebook Live works by sending your video and audio over the internet to Facebook, who then post it up on your Facebook page for others to see.

If the quality of your internet is bad, then the video and audio you’re sending will also be bad.

If you’ve found that certain areas of your business have better internet connections. Try to do your Facebook Live from there. Or even better, connect to the internet via a network cable rather than wifi.

When doing a Facebook Live outside, you’re always going to see some drops in quality due to using a mobile network. So check beforehand that you have a good signal.

Otherwise, you may find after doing your live that all your customers saw was a glitchy mess of colors and sound.

Always Keep This In Mind

The main thing to remember when doing a Facebook Live is that it’s a broadcast. So treat it as such. The more seriously you treat your output, the more likely it is that your customers will be engaged by your content.

But creating bad quality video can turn them off instantly.

If you want to see more of us on Facebook Live, follow our Facebook page. We go Live each Tuesday at 1PM EST.
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Facebook Live Anxiety And How To Deal With It

Facebook Live Anxiety And How To Deal With It

For over a month now, we’ve been going on Facebook Live each Tuesday to talk about social media. Everybody at the agency has had a chance to show off some of their expertise, but I’d be lying if I said that we’re all in love with doing Facebook Live.

It’s strange, but when you take a camera and point it at somebody, even if they’re the most confident, outgoing person in the world, they may start to clam up a little. A camera adds pressure, it’s almost like a challenge shouting, “PERFORM!”

It’s no surprise that Facebook Live makes some people nervous then. It’s like public speaking in many ways, some may even say it’s worse. When you do a presentation in public, chances are it won’t be recorded. If you make a mistake, nobody will remember it after a moment. But with Facebook Live that mistake could exist forever. Right?

If you’ve done your own Facebook Live, you’ll probably know what I mean. It can definitely make you a little anxious. You might even feel so bad that you decide that Facebook Live isn’t worth it.

However, I have a few tips which I find calm the nerves before we do a Facebook Live. So that everything goes smoothly and I don’t have to worry.

1. Preparing For Facebook Live Is Key

Some people are great at improvising. They can talk for hours on a single topic barely stopping for breath.

But Facebook Live isn’t the place to improvise. Without a plan, you’re just adding to the pressure.

Before we do a Facebook Live, we write an outline for the recording, including certain talking points to hit, tips to give and discussions to have. We choose a theme and structure for the show.

That way everybody that’s appearing will know what we’re talking about, so they can do a little research or prepare what they’d like to say.

Nobody is put on the spot, so we can all feel confident once we click, “GO LIVE!”

2. Use your knowledge

If you know nothing about a topic, it’s common sense that you shouldn’t talk about it. Stick to discussing things you know a lot about.
It’s much easier to give an opinion about something you’re knowledgeable about, rather than trying to make something up. The result of which could make you look like you don’t know what you’re talking about. (Because you actually don’t!)When we do a Facebook Live, we try to have participants that know lots about the topic up for discussion. Our Social Media Manager, Alyssa knows lots about Instagram, so she’d be a perfect pick when we decide to talk about it.

If you talk about what you know, you can be confident that any questions or discussion will be easy for you to handle. So you can focus more on how you say something rather than what you’re saying.

3. Relax

Everybody gets nervous when it comes to public speaking. It’s easy beforehand to panic about all of the things that could go wrong.

But the truth is, people are a lot more forgiving when it comes to mistakes on Facebook Live than they would be elsewhere. Nobody expects you to be a professional news anchor, they know that Facebook Live isn’t your day job. So they won’t be very critical.

If something goes wrong, it won’t be the end of the world.

4. The most important rule

Have fun! The more you enjoy doing your Facebook Live, the more entertaining you’ll be, and the more people will want to watch you. Having fun will help you relax and before you know it your Facebook Live will be over and you’ll be ready to do another one!

If you want to see our previous Lives, you can visit our Facebook page and click on the videos tab.

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Twitter and Instagram’s Dive Into Live


When people ask us what we think 2017 will be about in terms of social media marketing, we loudly proclaim “video” and perhaps more distinctly, “live video.” It’s not just us and the others in our industry that think so either. It turns out that the minds behind the platforms themselves are on the same page. What more proof is needed than when two of the biggest sites, Twitter and Instagram, implement live broadcasting services into their functionality?

Twitter has added Periscope’s live video broadcasting features into the main Twitter app itself. Does this mean that soon enough we’ll see the end of the Periscope sister app entirely? Only time will tell, but I wouldn’t be surprised if it disappears from our mobile screens soon enough. When you hit the “Compose” button on your Twitter app, you will now see a new option, with Periscope’s eyeball-esque logo staring back at you.

Additionally, Instagram Live is now accessible for all users. It’s prominently placed where one goes to upload content. Additionally, you will also see that Boomerang functionality is also there. Once again, the social media bosses seem to be converging these smaller “branch-off” apps like Boomerang, Layout, and Periscope into their giant, popular software.

What does this mean for marketers? It means that you have options and, frankly, there’s very little excuse for ignoring live video now. Facebook, YouTube, Twitter, Instagram, and Snapchat all offer some form of live service. Platforms are eager to win this “live video war,” so your content gets extra attention and engagement in order to promote the service.

Do not wait until it’s too late. While you probably won’t be able to broadcast live on all five channels unless you have a surplus of smartphones at your disposal, you should pick one or two of these services and start building up engaged audiences. Facebook, Twitter, and Instagram are some of the most powerful platforms already, so the fact that they’re actively using this innovative concept is quite exciting.

Contact us today to learn the best tips, tricks, and strategies for social media and live video!

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Can Your Business Rock Social Media Live Video?


Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers and customers to enjoy! Where do you even begin with all this? Here are the basics.

First of all, we have good news. You don’t have to start from scratch! The two major live video streaming services tap into your pre-existing fanbases. Twitter owns Periscope, and I think you know who owns Facebook Live. All your hard work of creating a following on these two platforms will transfer over to the world of live broadcasting.

To do live video, you will need either Periscope or Facebook. Yes, there are third-party apps, but these two are where the real audiences are. For Periscope, you will have to download a new app and login via your Twitter info. You already have Facebook Live though their main app! Tackling the logistics is easy. Here are the reasons why everyone loves live video and why your company should jump in!

Entertainment. A majority of people use social media for fun posts. You’ve already incorporated this strategy into your traditional posts (or at least you should’ve), and your live video is no different. Make sure those who star in your videos are fun, personable, and can hold an audience’ attention.

Behind the scenes. If every single company created a behind the scenes video stream, every single broadcast would be different. Show the human side of your business by demonstrating how your team makes everything happen!

Exclusive Unveilings. Many companies use live videos as a way to reveal new products. These new tools are excellent avenues to positive publicity, as well as ways to make your Facebook or Twitter followers feel like they are in on a secret.

A new level of engagement. Sure, customers will get a response through a direct message on social media, but being able to ask the people that are live streaming a question is almost like a face-to-face conversation. Imagine that!

Exclusive deals. Some companies have used this new tool as a special way to reward their loyal customers. They can provide a code for special discounts, or even freebies. It’s just a new way to pull in your community.

Live video has just begun. More and more companies are being drawn to its effectivity. Social media is evolving, as it always has. Marketers need to do just that!

Do you have questions about live video? Contact us today to see how you can become an internet movie star!

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Facebook Messenger’s Live Video Chat Gets a Revamp


For those aware of social media trends, Facebook’s recent update should come as no surprise. Video, more specifically LIVE video, continues to shake the social media industry to its core, and Facebook once again takes note from Snapchat. Facebook has recently revamped their Messenger app’s live video chat feature. While an option that rivaled Skype has previously existed inside the software’s infrastructure for some time, this new update allows people to multitask just like, you guessed it, Snapchat. Users can connect through a live video chat while still reading other messages and checking out content.

While this may be a simple update, it speaks volumes. This is the third change from Facebook’s HQ in recent months that is very similar to a Snapchat feature. Check the other two out:

Instagram Stories – If any social media platform is a rival to Snapchat, it’s Instagram. They are both heavily based in the mobile world and operate solely with imagery-based content. However, Snapchat had an advantage with their “Stories” feature, which allowed people to view a friend’s recent updates from the last 24 hours. Facebook-owned Instagram had to fight back with their own version of Stories. Now, you will see a nice row of circular profile pictures encased in rainbow auras on your Instagram homepage.

Lifestage – A brand new mobile platform by Facebook that’s eerily similar to Snapchat in function and design. The only difference between Lifestage and Snapchat is its audience. It’s entirely for teenagers. Besides the age restriction, Lifestage has many similar qualities, including filters and video options.

With this new video tweak, we’re curious just how much Snapchat is impacting Facebook’s numbers. Regardless, we don’t think Facebook has anything to worry about anytime soon. Almost 2 billion people and companies use the site for networking and communication. Yet it does show just how powerful video is for social media. If the platforms are adapting, so must marketers. 

What do you think of Facebook and Snapchat’s growing competition? Share below!

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Is Facebook Adding Commercial Breaks To Your Videos?


It looks like we are going full circle with advertisements. TV gave us ads mid-program and the internet provided uninterrupted entertainment. Now, however, Facebook is about to try a nostalgic business tactic by testing “mid-roll” ads on Facebook Live.

The social media giant is trying to find a way to incorporate advertisements during live broadcasts in order to boost revenue on their fairly new service, Facebook Live. They are hoping to work with pre-existing advertisers as well to get bigger names onto their live-streaming website.

The most important part for business owners is that this is proof of the following two things.

One, that live streaming video, while still being tweaked by the big names such as Facebook and Twitter via their sister site Periscope, is going to impact marketers in a big way in the future. Businesses from many industries are beginning to use these platforms to debut products, broadcast events, host Q & As, and more. It’s an attempt to get social media to be more “in the moment” and well, social.

Secondly, this shows how much advertising is Facebook’s bread and butter. Since it is a free service, they are making advertising more and more essential for companies to thrive on their site. Twitter, Instagram, and others are not much further behind Facebook creator, Mark Zuckerberg’s thought process. Without advertising, there is little revenue. However, they definitely reward those who pay them. Advertising through social media has become a huge source of attention and a way to spread a brand’s reach.

Commercial breaks seem to be on the return as people become more invested in streaming video. It may be time for you to get your camera ready and start going live!

What do you think of Facebook’s new advertising method? Share your thoughts!

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