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Tag : facebook branding

4 Steps To Awesome Facebook Visuals

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19Sep

With all the content that’s online, how are readers supposed to remember your message? The answer lies in images. When visuals accompany Facebook posts, users retain 65% more of that message for the following three days. Striking imagery allows people to learn and remember information longer than mere words. Here are the best ways to use eye-catching, and memorable images in your social media!

Infographics. Images, texts… why not both? With infographics, you can have the best of both worlds, as viewers learn information in an understandable and creative way. The internet has turned infographics into a hugely popular form, so don’t miss out on this method!

Colors. Your Facebook posts need to stand out. The images you use need vibrant, noticeable colors. People are 80% more likely to engage with content that has bright colors!

Bold text. If your images incorporate text in any way, make sure it’s big, bold, and readable. Don’t force readers to decipher your words.

Consistency. Because posts with related imagery are 94% more likely to receive engagement and views, you need to be consistent. It has become a new industry standard to add images to every Facebook post to achieve better performance.

This is your chance to create a strong online presence. Make it count by incorporating photography, graphics, and infographics into your Facebook content! Here at The Go! Agency, our graphic designers and social media managers work hard to create beautiful and exciting visuals that readers remember!

Does your Facebook page look like a bleak landscape? Contact us to bring new life into your social media marketing!

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Facebook Branding: What You Need to Know to Get Started

3May

When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind.  Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine.

So why is it when you throw Facebook into the mix does branding continuity begin to suffer?

Let’s think about your marketing materials: your website, your brochures, your business card, your promotional sheets, your landing pages.  When you were formulating your messages and branding, I’m sure that you took into consideration how it would flow through every aspect of your marketing.  You want your logo to be consistent, your brand colors to be consistent, your message consistent, your contact information consistent.

And why did you do this?  So that when you begin marketing your brand, it is easily recognizable, has impact, has credibility and easily conveys the message of your business.

The hard fact is that if your business has a Facebook Page – this is now officially another part of your marketing collateral.  Which in turn means that it is another branding opportunity and one that you need to make sure that you can brand effectively.

How do you do this?

First, don’t over-complicate the task.  Here is the simple way of auditing your Facebook presence for branding.

Open your website in one window and in a separate window, open your Facebook Page. Now look at the two: notice what is different in terms of the branding, imagery and message.

In particular, look at the following (as these are the main areas where I see many companies miss the mark):

  • Cover image:  Do you have one?  Does it have the same branding message, imagery, colors, etc as your website?
  • Logo:  Is your logo pixellated?  Is it the same logo design as seen on your website?  Is it too small to be read or too large to be fully seen?
  • About Page:  Does it have the following sections filled in: about, mission, company overview, general information and your contact info (including website)?

When dealing with your visual brand on Facebook, the above three items are what visitors to your page will see FIRST.  So if any of them is not consistent with your overall brand, visitors may feel confused or think that you are not looking at the official page for the company….and more.

Take a minute and audit your Facebook Page against your website and overall branding.  Make sure that your visual and written message is consistent.  This will create another fully functional branding hub for you to pour content into.

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