Social media marketing is all about promoting yourself in a new, intuitive way and reaching out to your customer base in places they check every day. The only thing is, there are millions of people posting alongside you. At this point, news feeds tend to look like Wall Street with everyone screaming at the top of their lungs for the sake of their company. It can be overwhelming for the consumers, let alone the marketers. Because of this, advertising has a whole new level of challenges. A plethora of content is out there that floods everyone’s news feeds. How can you make your content stand above the rest?
Social media provides us with helpful options so that your important posts can be noticed amongst the swarming masses. Here are some of the most effective tools businesses can take advantage of:
Boosting Posts- Our beloved Facebook has some complex algorithms inside its machinery. At times, it can really impede social media marketers’ attempts at spreading the word. However, they do provide a way out and with no surprise, it is not free. By boosting a post, you are rapidly increasing your content’s visibility and also allowing for more engagement. It bypasses certain unspoken laws Facebook has into play inside its coding that would otherwise impede a perfect post’s promotional power.
Pinned Posts- Let’s say you have a big event coming up, or you really want to push a certain product, or something is time sensitive. The big social media platforms allow you to pin a post so that it is at the top of your page for all to see. This will be the first thing a follower sees. Instead of continuously posting about a subject, pinning a post will make it the star of your profile. This social media tactic will also allow you to give some extra publicity to posts that have done particularly well. It can be really great for content that is already catching a lot of attention. Pinning posts is free, so you will be able to pin away without consulting your budget!
Advertising- Each one of these platforms have offer the opportunity for self-promotion. Facebook’s advertising allows you to push your branding through advertisements via users’ experience. Twitter offers a “promoted posts” feature so your tweets will pop up on users’ feeds even if they don’t follow you (yet!). Even Pinterest has “Rich Pins” in which you will be able to reap the benefits of being on many new boards.
Verification- For Facebook, a fantastic way to bring attention to yourself is to verify your page. It is a process, that is for sure, but by having that blue check mark near your name, you will be able to have access to special features such as branded content. This will allow profiles to have a post with both a company and a personal profile attached.
All of these are very effective routes you can take to reach social media stardom. Yes, many have price tags, but this is exactly what these websites want. They want business professionals to invest in their advertising, and they will be sure to reward those who do with a whole new pathway of publicity.
Which of these methods have worked great for you? Comment below!