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Tag : facebook advertising 101

An Unsurprising Affirmation

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27Jun

It’s probably not a shock to anyone to find out that Facebook is the most used social media site for business. However, it was also the site considered to deliver the best ROI. eMarketer reports some interesting numbers about where the social media platforms stand in this side of business.

According to their article, eMarketer reports about a survey that questioned 551 social media marketeers worldwide. An overwhelming 95.8% of them said that Facebook provided the best ROI. Twitter followed with 63% and it dwindled down from there.

While ROI isn’t exactly the best information to gauge social media activity, it can be helpful when looking at things from a strict business point of view. Most importantly, it can be a sign of the amount of engagement. For instance, Snapchat was only considered to have the best ROI by a mere 2.1%. Someday we may see Snapchat pick up those numbers, but for now, businesses aren’t yet comfortable with the app.

Now, Facebook has new tools on its utility belt. Facebook Live and Facebook Messenger are great additional pieces to the social media puzzle. Now, we can broadcast live video streams out to our followers with Facebook Live. We can also converse in new and intuitive ways with friends, families and yes, customers with Messenger’s many features.

One of the biggest reasons for Facebook’s firepower is its advertising efforts. It has the ability to reach out to a massive amount of people in the specific demographic you’re trying to target. If Snapchat had something similar, those percentages would surely rise.

For more information about this study, read eMarketer’s article here: http://ow.ly/VB8030096NM

What do you think of this? Do you think it is a dependable system to gauge effectively? Let us know!

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4 Ways to Get Your Updates Visible (And Fast!)

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16Jun

Social media marketing is all about promoting yourself in a new, intuitive way and reaching out to your customer base in places they check every day. The only thing is, there are millions of people posting alongside you. At this point, news feeds tend to look like Wall Street with everyone screaming at the top of their lungs for the sake of their company. It can be overwhelming for the consumers, let alone the marketers. Because of this, advertising has a whole new level of challenges. A plethora of content is out there that floods everyone’s news feeds. How can you make your content stand above the rest?

Social media provides us with helpful options so that your important posts can be noticed amongst the swarming masses. Here are some of the most effective tools businesses can take advantage of:

Boosting Posts- Our beloved Facebook has some complex algorithms inside its machinery. At times, it can really impede social media marketers’ attempts at spreading the word. However, they do provide a way out and with no surprise, it is not free. By boosting a post, you are rapidly increasing your content’s visibility and also allowing for more engagement. It bypasses certain unspoken laws Facebook has into play inside its coding that would otherwise impede a perfect post’s promotional power.

Pinned Posts- Let’s say you have a big event coming up, or you really want to push a certain product, or something is time sensitive. The big social media platforms allow you to pin a post so that it is at the top of your page for all to see. This will be the first thing a follower sees. Instead of continuously posting about a subject, pinning a post will make it the star of your profile. This social media tactic will also allow you to give some extra publicity to posts that have done particularly well. It can be really great for content that is already catching a lot of attention. Pinning posts is free, so you will be able to pin away without consulting your budget!

Advertising- Each one of these platforms have offer the opportunity for self-promotion. Facebook’s advertising allows you to push your branding through advertisements via users’ experience. Twitter offers a “promoted posts” feature so your tweets will pop up on users’ feeds even if they don’t follow you (yet!). Even Pinterest has “Rich Pins” in which you will be able to reap the benefits of being on many new boards.

Verification- For Facebook, a fantastic way to bring attention to yourself is to verify your page. It is a process, that is for sure, but by having that blue check mark near your name, you will be able to have access to special features such as branded content. This will allow profiles to have a post with both a company and a personal profile attached.

All of these are very effective routes you can take to reach social media stardom. Yes, many have price tags, but this is exactly what these websites want. They want business professionals to invest in their advertising, and they will be sure to reward those who do with a whole new pathway of publicity.
Which of these methods have worked great for you? Comment below!  

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Advertising on Facebook? Great! But….What’s Your Objective?

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20Aug

If you have not considered advertising on Facebook – there truly is no time like the present to get started.  I know in the past that I have been against Facebook advertising, and I am happy to admit it.  At the time, it was not as advanced, and as crucial, as it is now.

The proof is in the pudding folks.  How many people are your posts reaching?  Just 1%?  If you have ever been presented by this number – here are the facts.  Facebook has changed its algorithm greatly, which is a high level way of saying that it has really reduced the number of people that will be exposed to your posts.

I’ve spoken with peers in the social media industry and we have agreed that organic engagement has dropped across the board.  They have reported drops to 4-6% all the way down to 1-2% in terms of organic reach.

Cue Facebook Advertising.

While I am loathe to shove people towards advertising (as I believe in the online public relations aspect of social media), in this case I think it should be added as a crucial aspect of your overall Facebook marketing strategy.

But there are two pieces of good news – Facebook has made it easier than ever to understand their advertising model and your can get a lot of bang for your buck (currently).

My advice is that before you start ANY advertising initiative on Facebook or any other social media site, that you set forth clear objectives for why you want to advertise.  In this case, Facebook has your best interests at heart and once you click “Create Ad” in your Facebook advertising section (yes, we all have them attached to our personal accounts), they will present you with a wonderful list of objectives to help you make the right choice.

I thought I would go through all of these here so that you can think critically about what your objective is before you even log into your account.  Let’s go!

Possible Objectives for Your Facebook Advertising Campaign:

1. Boost Your Posts: Want to get more engagement on a certain post that you have on your Facebook Business Page?  This option will allow you to create a sponsored post that would be seen by the audience of your choice to increase engagement.

2. Promote Your Page: Want more visibility and LIKES?  Then this is the choice for you.  It is a great way to get started with building your network on Facebook.

3. Send People to Your Website: Want hits to your website, blog, or online store?  This allows you to create a sponsored ad that will be presented to the audience of your choice…right in the newsfeed!

4. Increase Conversions on Your Website: Do you want to promote conversions on your website?  Want more email signups, ebook downloads, free consultation appointments?  Use this objective to get more conversions on your offer.

5. Get Installs of Your App: Are you a developer with a new application that you would like to promote?  What better way to promote this than to share your app via an add with a one-click download?

6. Increase Engagement in Your App: Is your application just not getting the user engagement that you want?  Use this objective to get more people active using your app!

7. Reach People Near Your Business: Are you a local business that relies on your community for success?  This objective allows you to hit your marketing with laser precision!

8. Raise Attendance at Your Event: You may have noticed that the number of people viewing your event invitations has decreased.  Promote your event more aggressively with advertising and watch your numbers grow with targeted members outside of your network.

9. Get People to Claim Your Offer: Are you having a sale or special offer?  Then this objective is the number one choice!

10. Get Video Views: Spend lots of money creating a promotional video or just have a video that you would like to see more people engage with?  Use this to promote your video to a laser targeted market!

As you can see these 10 different objectives are a good starting point to better understanding where you need to start when it comes to Facebook Advertising.  Now go onto your account and check these out in more detail.  Facebook offers lots of flexibility, so click around and learn more about these objectives and what they entail!

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