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Tag : Facebook Ads

How to Update Your Local Facebook Ad Targeting Practices

How to Update Your Local Facebook Ad Targeting Practices
1Apr

If you’re reading this, you’ve probably already given Facebook ads a shot. How did they go? What I generally hear is that the first ads were okay but a little lackluster, and definitely not as impactful as you’d been hoping.

I hate to be the one to tell you, but the issue probably isn’t with Facebook advertising. There’s a lot that goes into making a successful Facebook ad for your local business, and if you’re not satisfied with your results, then that probably means it’s time to work on targeting.

Finding the right audience is harder than you think.
If your target audience is only X gender of Y age and Z income, you’re going too vague. What are their interests? Hobbies? Even political affiliation can make a big difference, and these are all factors that you can work into your Facebook ad targeting.

When you set up the audience for your Facebook ad, take these factors into account. If you’re still not sure what areas to include when targeting your Facebook ad, let me give you a list of the most common things your business should be considering:

  • Education
  • Zip code
  • Recent life events (engagement, birth of a child, graduation, etc.)
  • Household composition (children in-home, new teen drivers, etc.)
  • Net worth
  • Behaviors (the other ads they have/haven’t clicked on)
  • Pages they’ve liked
  • Websites they’ve visited

The list goes on and on. You don’t need (or generally even want) to target all of these areas, but consider who your buyer is and which of these factors are going to be relevant in getting them to visit your local business.

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Test out custom audiences!
You can go even more specific than regular Facebook targeting, though!

If you’re not using Facebook custom audiences, you’re potentially costing your local business a lot of money. Custom audiences allow you to put ads in front of existing customers (found by traffic to your website, your mailing list, etc.) to encourage them to buy more often, spend more, or otherwise increase their lifetime customer value.

I know that many small business owners don’t have email lists (even though they should), but you can always install the custom Facebook pixel on your website so that you can track visitors and deliver your Facebook ads directly to them!

Unlike other ads where you’re paying in the hopes that viewers will like your brand, your odds of success are much higher with custom audiences. These are people who have already shown an interest in your brand, so why not encourage them to finalize that sale?

Try using lookalike audiences…with a few changes.
Once you’ve got your custom audience established and it seems to be working for you, don’t stop there! Lookalike audiences are pretty much what they sound like—audiences that are demographically similar to your custom audience.

Even if you couldn’t use an email list to create your original custom audience, you can always use your Facebook followers as a base for your lookalike.

Why do it? Your custom audience might be great, but eventually you’ll need to expand your reach, and lookalike audiences are perfect for that. They deliver your ads to people who have similar demographic data to your target audience, meaning they’re more likely to generate clicks, conversions, or any of your other tracked metrics.

The one caveat with lookalike ads that local businesses need to be mindful of its location. Facebook ads tend to go a little broad sometimes, so make sure that your new lookalike audience is still within a suitable distance from your brick and mortar location.

Keep your Facebook ad targeting evolving.
Are you noticing a theme? There’s never a time when you can stop improving on your Facebook ad targeting! Your audience’s behaviors and interests may well change over time, so it’s important that you’re constantly renewing your targeting strategies if you want your local business’ Facebook ads to be successful!

Don’t be embarrassed if you feel a little lost—Facebook ads are complicated! Let’s discuss them during your free consultation with The Go! Agency!

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How to Advertise Your Local Business on Facebook

_How to Advertise Your Local Business on Facebook
6Mar

You know more about Facebook ads than the average social media marketing bear, but how do you bring all of that together? After all, just knowing what an engagement ad does isn’t enough to get major attention on your posts!

Don’t worry, I’m here to explain what you need to do to have a successful Facebook ad campaign for your local business. Ready? Let’s work out how you’re going to grow your business with Facebook ads!

Set Goals
The mantra you’ll always hear in marketing is that your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. What does that mean in real people speak?

You need to have a firm goal (e.g. a cost-per-click of $0.75), it needs to be something you can track, related to your business and its needs (if you’re trying to get people to visit your website, don’t waste money trying to get comments on your posts), something you can reasonably achieve, and it needs a set deadline. Of course you’ll get 100 clicks on your posts eventually, but it’s only a SMART goal if there’s a reasonable deadline attached to it.

Take a look at what you want to achieve with your ads. Do you want to talk to customers, drive traffic to your website, or something else? Whatever it is, identify exactly what results you’re after before you even think about creating an ad.

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Look Nearby
I’m sure your business is great, but very, very few people are going to drive 30 miles to go to a business they’ve never heard of before. You’re a local business, so market locally!

When you’re establishing the audience for your Facebook ad, try putting in specific zip codes or only sending the ad out to people within 15 miles of your store’s location. Yes, you’re reducing the number of people who are going to see your ad, but why would you want your money to go to putting an ad in front of someone who’s too far away to ever purchase from your visit? The beauty of social media advertising is that you can get specific and make the most of your investment, so put that to work with your Facebook ads!

Optimize Timing
Thanks to Facebook’s “Insights” tab, you can track when your followers are online. Those are the times you should be posting! If your target audience works in an office, then posting your ad while they’re working is probably a bad move. But running your ad right after they get off or when they’re on their lunch breaks has a much higher chance of being effective.

Because you’re a local business, this is especially important. There might not be that many people in your immediate area who fit your target audience, so it’s vital that you reach as many of them as possible!

Don’t limit it to specific times, either. What about days? Have you noticed a drop in social media engagement on Tuesdays? Then don’t have your ad run on those days! When I say you can (and should) customize these ads, I mean it. Don’t be so obsessed with appealing to every single person on Facebook that people who might actually like your store never see your ads.

Start Testing
You won’t get your first ad 100% right. That just isn’t a realistic expectation for somebody who’s new to Facebook advertising. But you can use this advice to skip a lot of pitfalls and make your first ad a worthy investment in your business’ future. So put a lot of thought into it, follow my advice here, and be prepared to record your results so you can make your following Facebook ad even better!

Could you use a hand with your Facebook advertising? Get started with a free consultation from The Go! Agency!

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A Guide to Facebook Ads for Your Local Business

A Guide to Facebook Ads for Your Local Business
4Mar

You don’t know enough about Facebook ads.

It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image of your logo and no, Facebook ads are not one-size-fits-all.

That’s why I’m stepping in to clear things up for you. I’m going to talk about the different types of Facebook ads and why they’re really a must-have if you want to grow your business online!

1. Engagement Ads
Have things gone a little silent on Facebook? For better or worse, Facebook’s algorithm highly prioritizes paid content from businesses, and the landscape is very much “pay to play.” For you, that means that if you want to spark the conversation with your customers, you need to run an engagement ad and encourage people to like, comment, or share your ad!

2. Page Likes Ads
If you’re newer to Facebook, it probably won’t be long until your page likes run into a wall. You start off and they’re climbing up, up, up…and then they stagnate.

It’s normal, and investing in some page likes ads is your best bet if you’re hoping to grow your Facebook following. These ads will go to people who aren’t following your page but may be interested, based on the demographics you target (I’ll get into this in my next blog).

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3. Check-In Ads
While not its own explicit ad category, check-in ads are perfect if you’re trying to get some more people into your brick and mortar store. How do you do it?

When creating your ad, you’ll go under the “conversion” category and choose the “store visits” option. From there, your copy should incentivize viewers to check-in at your store, maybe by offering a promotional code to anyone who checks in. This way you’re increasing your sales and getting more check-ins/reviews on your page, which will in turn drive customers to your business.

4. Event Responses
Do you have an event coming up? Run an event response ad to make sure you’ve got a full house! These ads make it easier for people in your area to learn about your event, and they show responses from the people you’ve already invited. This way people see your event, see that people are looking forward to it, and are much more likely to make the effort to go!

5. Traffic Ads
If most of your business happens online or you just want to get more people on your website, a traffic ad is right up your alley. You can encourage people to visit a specific page on your website, usually to a contact or reservations page. From there, you’re more likely to see an uptick in your site traffic. If you make the ad using industry standards and target it toward your audience, this is a great way to create conversions!

Join the 21st Century
As you can see, there’s not exactly a shortage of Facebook ad options. You don’t need to run all of these at once, but take a look and see which ad is going to work for your goals. Don’t run ads optimized for page likes if what you want is engagement, be sure to create visuals and copy according to digital marketing best practices, and you’ll see why Facebook ads are a staple in social media marketing!

Are you still a little fuzzy on the nitty gritty of Facebook ads? Schedule your free consultation with The Go! Agency!

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The Essential Guide to Facebook Ad Split Testing

The Essential Guide to Facebook Ad Split Testing
29Oct

As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing.

Split testing (or A/B testing) is the practice of sending out different ads to different sections of your audience. So Group A gets ad one and Group B gets ad two. From there, you can see which ad performed better, which informs the rest of your advertising strategy going forward.

Why is split testing worth it? How do you make an effective split test? I’ll go over the answers to those questions and more in this guide to creating successful Facebook ad A/B tests!

Why Bother?

For many people new to the idea, split testing seems like a waste of time and resources. Who wants to write double the ad copy and generate twice as many images? Well, as it turns out, you do.

Split testing has become an advertising best practice across the industry for a lot of reasons, but in short, it makes sure that your ad campaign is on the right track.

For starters, it’s an essential part of overall better marketing. If it turns out you’ve been appealing to people with the wrong angle, then you need to change that direction ASAP. Once you’ve made these corrections, you’ll probably see your web traffic, engagement and conversion rates all increasing.

This then translates to increased ROI. Basically, $100 of subpar ads may only generate half the attention that $100 of tested and optimized ads gets you. It’s a bit of extra effort now for increased effectiveness and revenue later.

So you know why you should be split testing your Facebook ads, but how do you get started?

Have a Goal and Expectation

Before you start writing up any ad copy, you need to determine what you want to test. Do you want to try a new headline style, or maybe you want to see what kinds of images perform best with your audience? Whatever it is, set one thing to alter. That way you’ll know exactly what changed your audience’s reaction between the ads.

This is where marketing and science start to blend. Form a hypothesis! Which ad do you think will perform better? Why? During this step, you’ll also want to establish what a successful split test will look like for you. If you’re advertising for your online store, maybe a 7% increase in site visits is a good goal for you.

Create the Ads

Now, draft your two ads with the one major difference. And really, it needs to be a MAJOR difference!

For example, let’s say you’re marketing for a gym and you decided to test the images used for your ads. You’re not going to have meaningful results if your first ad has a picture of a smiling, fit woman stretching and your second ad features a smiling, fit woman lifting weights. They’re just too similar to tell you anything important.

Instead, you might have your first ad feature the same woman sitting down, but your second ad could feature shots of your equipment or pictures of healthy foods and protein powders. This way, when one ad performs better than the other, you’ll know it isn’t just a coincidence!

Send Them Out and Analyze the Data

Now, publish your two Facebook ads and see what happens. Set which metrics you want to track based on your goals for this test, and may the better ad win!

Let the ads run for a set amount of time, however long your ads usually take to see optimal engagement, then step back and look at your results. If one ad outperformed the other, use this information as you plan your ads in the future!

If there weren’t significant results, don’t be discouraged! Make sure you made substantial changes between the ads or (if worst comes to worst) test a new part of your ads! There’s always something to improve on, and these tests are important to optimizing your processes.

Test, Test, Test!

The only way to improve is to identify problem areas, so get to work! You’ve got nothing to lose by testing, and a whole lot of revenue to gain!

Would you like to discuss your unique Facebook ad strategy? Schedule your free consultation with the marketing experts at The Go! Agency!

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GoTV Episode 6

Go TV Episode 6
12Oct

Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know!

Facebook

Expect Facebook Stories Ads Soon
After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In the coming months, Facebook Stories are expected to become the place to be for digital marketers. While Stories are only viewed by 150 million people, a comparatively small portion of the Facebook audience, experts anticipate that Stories Ads will be hyper effective since users won’t already feel inundated with ads through the new medium.

Marketing Land

Facebook Pages Can Join Groups to Build Engagement
Most marketers are still less-than-pleased with Facebook since their recent algorithm shifts have made it harder for brands to engage with their audiences. That sentiment may shift a bit now that Facebook pages will be able to join groups to directly engage with potential customers. Ideally, this development will let advertisers recoup some losses by interacting with their target demographics and generating more conversions.

Social Media Today

Pinterest

Third Parties Gain New Access to Pinterest’s API
In a boon to advertisers everywhere, Pinterest has announced that it will make its API available to third-party platforms. This means that brands advertising on Pinterest will be able to track important metrics like views, impressions, and click-through rates. Because engagement is already so high on the site, marketers in relevant industries should seriously consider the advantages of expanding campaigns to include this DIY giant.

Marketing Dive
Pinterest

That’s it for this week’s episode of Go!TV! Thanks so much for joining us, and if you liked this episode, come visit our podcast and blog for even more social media news and know-how!

Want more Go? Here are the other places you can follow us: FacebookInstagramTwitter!

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Target Acquired: Tips for Finding Your Audience

Target Acquired_ Tips for Finding Your Audience
5Sep

On your mark . . . . Get set . . . . WAIT! 

I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol.

Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you’ve probably done it yourself.

“That’s impossible!” You say. “We hired the best copywriters to create persuasive content! Our design team made stunning visuals! And the videos were so expensive, they had to be good! But we didn’t see any return on our investment!”

You are frustrated and exhausted. “This was the absolutely perfect campaign!” You ask, “where did we go wrong?” 

Well, I hate to tell you, but at the very beginning, my friend. When you planned that campaign, did you think about your target consumers or clients?

I am all about planning every single detail prior to the launch of every marketing initiative, but some aspects still get lost in the process. There is one point I don’t feel is emphasized enough when creating the strategy for a marketing initiative: identifying the actual target for all of these marketing efforts. 

Everyone is sharing the latest ways to “work” (note the scare quotes) the Facebook algorithm to your advantage or quickly boost your Instagram views, usually with just a few steps (kind of like those “one weird trick to losing weight” ads). Awesome, right? Wrong. All of the tips, tricks, and tactics in the world are useless unless you fully understand who your target audience or customers are. 

Right now, you’re probably saying to yourself, “Well, that might be true for some business people, but I know who my customer is.” 

Again, I hate to tell you this, but . . . you probably don’t. 

I’m not trying to insult your knowledge of your own business, but when you are marketing on social media you need much more than the standard demographic outline. With any digital or online marketing, you need to dive deeper and understand more elements of your target audience. 

Not to worry though, I have you covered. Here are some of the simple steps that we take our clients through when they are having trouble identifying their target audience. Let’s go!

1. Money, Money, Money, Money: Yep, everyone loves that green stuff. Turn your attention to your books. It is crucial for you to be able to identify a few key monetary aspects. Who–demographic-wise–is spending the most money? What product or service sells the most? What product/service delivers the highest margin? Once you know that, determine who is buying it. If you are a beauty brand that sells 1,000 hairbrushes for profit of $10 and sells 500 hair dryers for a profit of $400, then I would look into the demographic makeup of that hair dryer crowd–the brand should focus on the products that bring in more money with fewer sales. Use your sales successes and current client roster as your starting point. 

2. Sex Matters: If you have a product or service that is specifically made for a woman, it does not mean that men could not be loyal consumers of your company. Don’t ignore any markets or demographics without the proper data to back up your decision! Major opportunities are lost this way.

3. Location x3: Where are your consumers? National, regional, state-wide, city-wide, or even more local? Why do I ask? Well, did you know that you can place advertising to specific audiences based on specific zip codes? Yes – you can be that specific. 

So now you will have a very strong initial idea of some of the basic concrete aspects of your target audience. But you want to take this further. You’ll need to create two more items: 

1.  Baseline Audience Demographic Profile: This is where you take the information gathered from the initial three steps listed above and put it into an outline that can be used as a jumping-off point for further analysis and inspection. The profile would need the following information: age range, gender, location, average value of each new client/customer, net worth, household income, and any other pertinent data.

2. Buyer Profiles: Now this is where you can dive deeper and get more acquainted with your target audience. Buyer profiles allow you to create specific customer profiles that will reflect your audience in multiple ways. These take your existing data and delve deeper into various aspect such as interests, hobbies, media habits, and more. Buyer profiles will help you not only engage with your audience in a more human way, but also identify your audience faster.

While this might seem like a lot of work, the reward is well worth the effort. For one thing, digital marketing gives you more opportunities to target! For instance, did you know that on Facebook alone you can target based on restaurants that your audience visit, movies that they see, and political parties that they follow? And that is just scratching the surface.  

So as you can see, it is more than having a product and/or service and simply choosing your audience. Proper audience identification is a process that may take a little time, but pays dividends when completed properly. Take your time and ensure that you have this piece completed before moving forward with any costly or time-consuming marketing activities or initiatives. Otherwise, you’ll be left in the dust.

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At The Drawing Board: Creating A Landing Page

Copy of Go! Blog Image Templates (900x350) (4)
10May

In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!”

You could definitely do that, but you may be making a massive mistake.

Why?

Well think about this, where is your Facebook Ad going to send your audience?

Many people focus on their ad, never considering the next step in the journey. You can have the best Facebook ad in the world, but if it leads to an irrelevant page on your website, then you’re wasting your money.

To ensure your ads are successful, you need to make sure the pages they’re pointing to are well designed and help you to reach your goals. That’s where landing pages come in.

What Is A Landing Page?

In basic terms, a landing page is a page that visitors arrive on when they first come to your website. Since it’s possible that a visitor could arrive on any page of your website, you could say that every page is a landing page (which is why website design is so important.)

In the case of Facebook Ads, a landing page will be the page on your website which you are going to send people to once they click the ad.

Now you could send people to the homepage of your website, but that wouldn’t help you to fulfill your goals. So your landing page should be a custom page designed to help ad clickers towards a marketing goal.

For example:

Your goal may be to sell a new type of tennis racket. Your Facebook Ad will make your audience aware of the product and entice them to click. From there they’ll come to a page on your website with the intention of them buying the tennis racket.

In our case, our goal is to get people to sign up to our mailing list so our landing page will be designed with that in mind.

Landing Page Tips

So where do you start when it comes to creating a landing page? Here are a few tips!

Have a clear goal in mind

If you don’t have a goal, you’re getting way ahead of yourself. Come up with your marketing strategy first.

Your goal is the purpose of your landing page and ads and has to be clear to the user. Is it to download your ebook? Buy your product? Or to sign-up to your mailing list?

Regardless, make sure there is a clear call to action. No need to be subtle. Make sure it stands out, a colorful button works best. Hitting the user over the head with a giant button that says, “ADD TO CART” is way more effective than being vague.

Keep it simple

Everything on a landing page should have a purpose. It should convince the user to complete your call to action. When you think your page is complete, go through each element and ask “How does this help the user towards my call-to-action.” If it doesn’t help at all, remove it.

With that in mind, your landing pages should be much simpler than your website pages.

Use an offer

The best way to encourage a user to complete your call-to-action is to tie an offer to it. The better the offer, the more likely they’ll be to take you up on it. Time sensitive offers can also add a bit of pressure to complete the CTA right that moment.

An offer of money off an order or even an ebook is a great way to get users to convert.

Check your Landing Page before you let it out in the wild

It goes without saying that you should proofread your landing page before you start sending users to it. But something that is often missed is checking the landing page on both a desktop PC, tablet and a mobile phone.

The page will look different depending on how your users are arriving, so you want to ensure nothing is getting in the way of them completing their call to action. With most people now using their mobile phone for Facebook and using the internet, you need to make sure your landing page looks fine on a mobile.

With these tips in mind, your landing page should be a success and you’ll finally have something which you can send people to once they click your ads.

If you need some help with your landing pages, contact us now, and we can help!

 

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What Can $5 of Facebook Engagement Get You?

1
18Apr

One of the key lessons we took from our improv session a few weeks ago was that we should roll with other people’s ideas.

We shouldn’t just tell them, “Good job.” We should join in. Add to their idea. Collaborate.

The Battle of the Beards was one of those ideas:

“Our Copywriter, Mike has a beard. Hey, so does our Social Media Executive, Bill. Why don’t we have them face off on social media in a beard battle!”

That was it, the whole idea. A beard battle. Just a silly update on social media. But as tends to happen in a creative environment, the idea soon snowballed.

The Idea Grows

Mike and Bill loved the idea. Maybe a little too much. They’d possibly been waiting for the day when they could one-up another man’s beard. Glancing at each other across the office thinking, “My beard is so much better than his. If only I had an opportunity to prove it.”

Luckily for them, they now had the chance.

Soon the silly suggestion was becoming a ridiculous reality. Mike and Bill both agreed to pose for some photos. But not before they each hired an entourage of beard stylists to ensure they looked delightful.

We had them face-off in the conference room, and soon the smack-talk started. “You call that a beard? I’ve got more hair than that on my big toe!”

To sort out the argument once and for all, we decided a post on Facebook where people could vote for the best beard through reactions would work.

But we feared that nobody would see the post. Facebook has started to change its algorithm so that it’s getting ever harder to get something onto other people’s feeds.

We tried to get Don King in to promote our post, but for some reason, he wouldn’t return our calls. Instead, we promoted the post through Facebook instead. We didn’t want to spend too much so decided $5 would do.

How we promoted our post with $5

Although our beard battle was a bit of fun, it’s still an excellent case study on how to run a Facebook Ad. We had a goal, a set budget ($5) and something fun to promote, now we just needed to create our ad.Since our goal was to increase the engagement on our ad, it seemed to be a no-brainer to use the Engagement ad type on Facebook.

The Engagement ad type allows you to optimize your ad campaign to gain more post engagement (reactions or comments), page likes or responses to your events.

Choosing a Facebook Audience

The first thing you do when creating an ad is to select an audience. In this case, since our post was about beards, we decided to hit an audience that was interested in beards.Fortunately, Facebook Ads tracks the interests of its users, and we were surprised to learn that there were plenty of groups for beards:

We further narrowed the audience down to 18 to 30-year-olds as we felt they’d be more open to the silliness of the post and voting in it.

This gave us an audience size of 88,000 which was more than enough for what we needed.

Budgeting and Scheduling our Facebook Ad

For the rest of our ad, we mostly stuck to Facebook’s default settings. We only wanted the beard battle to run for a day, so we set a lifetime budget for the ad of $5 and set it to run for 24 hours.We had the ad show up on Facebook (excluding Instagram) on mobile to keep costs down but also to ensure that anybody that saw the ad was in the position to react to it.

Creating the Post

Last up we needed to create our Battle of the Beards post. Thankfully our bearded men were happy to pose for photos. The post itself was based on an NFL Instagram post we’d stumbled upon:

Here’s our version:

Ad Results

After a week of excitement, the post (and ad) finally went up and almost immediately we started to get some reactions, although it seemed most of them were from Mike’s family.

Soon people not related to the contestants began to react. Our ads were working. In the end, we got great results both from our ads and organically. There was plenty of engagement:

Our ad results weren’t too bad either.

We reached 317 people with our ad, 44 of which reacted to the post. Just over 1/6 of people that the post reached engaged with it which was a good result and each engagement cost 9 cents.

What does this show or prove? Well first of all that our audience – people that like beards, were happy to engage in a post about beards! (Actually, after looking at the profiles of most of the voters, I could see that almost all of them had their own beards!)

But deeper than that, it proves that you don’t need to spend a lot of money on Facebook to get somebody to engage with your business. You simply need to find something that your target audience is interested in and go from there.

If our business sold cosmetics products for beards, this would have been a perfect opportunity to get potential customers interested in our business and our $5 of ads could have easily brought in a good return on our investment.

Especially because, as I mentioned, much of the engagement came from men with beards.

As it is, we don’t sell anything related to facial hair. But we succeeded in our own goal: to have some fun. Not just for us, but for the people that engaged with our post.Since the win, we’re happy to report that Mike hasn’t retired to the Bahamas. But he has been strutting around the office and stroking his beard more than usual.

Bill, on the other hand, has vowed to grow his beard twice as long for a rematch.
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The 4 Facebook Ads Your Page Needs

The-4-Facebook-Ads-Your-Page-Needs--200x300
21Sep

Businesses of various sizes, industries, and locations are flocking to Facebook! Entrepreneurs and professionals realize that their target customer base is just a few clicks away. How are they promoting themselves? Facebook advertising!

When one thinks of online advertising, those pesky pop-ups come to mind. Facebook advertisements are more subtle, engaging, and effective.  To make things even better, there are multiple types of ads. Here are the four categories that you can benefit from right away:

Boosted posts. Sometimes, you have a post that hits the spot. If you see a piece of content that’s receiving decent engagement, boost it! It will expand its reach to as broad or narrow as you like, stirring up new connections and conversations.

Page likes. Do you need more likes on your page? There’s an ad for that! Likes are an essential element of Facebook marketing. These ads will raise your numbers quickly.

Event awareness. Many companies use Facebook to promote their events and functions. Get those RSVPs back quicker than ever with Facebook ads.

Website traffic. For many companies, their websites are driving forces of business and marketing. Your Facebook and website can – and should- work together to reap the rewards of the internet.

Unsure of which ad is best for your business? Let us help! We manage hundreds of Facebook pages and advertisement campaigns for clients, and they are blown away at their results!

Contact us today to see how your business can rock Facebook marketing!

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