Tag : digital advertising

3 Ways to Refresh Your Restaurant’s Digital Marketing

042219 Go Blog_ 3 Ways to Refresh Your Restaurant's Digital Marketing

Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy!

Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a lot of restaurants over the years, and here are the 3 big tips that you need to know.

1. Stop With the Basic Photos
At the start, every restaurant posts nothing but pictures of their menus and their dishes. And I get the logic, “Look how good our food looks! Don’t you want to eat this?” But if you’re focusing that heavily on posting pictures of your entrees on Instagram, you’re missing even better opportunities.

Why not show off your restaurant instead? Or your staff, or your promotions, or anything else that’s more interesting than making your followers stare at a souffle?

When you show off your restaurant (instead of the food), you’re showing people what the atmosphere is like. That means they’ll be able to imagine an actual meal at your location, which in turn makes them more likely to want to visit.

Sharing photos of your staff or kitchen area can also give your audience a “behind the scenes” feeling that makes them more interested in your brand. Social platforms are where people go to connect, so help them connect with your restaurant!

With all of that said, there are still times when it’s a good idea to post pictures of your menu or entrees: when there are changes. If you’re rolling out a new menu item, showcase it! Did you recently redesign your menu? Show your customers! But don’t make those things the basis of your digital marketing content. The only goal you’ll accomplish is boring your customers to tears.

2. Update Your Listings
If you’re running a successful restaurant, then you’ve probably been in business for a few years. When was the last time you updated the visuals on those listings? Don’t think I just mean your website, either. This includes every social media page you’re on and your Google My Business profile.

Even if you haven’t had your entire restaurant redone, take a new photo! Camera quality can determine how good an image is, and I’ll bet that your current phone has a better camera than the one you used to take restaurant photos 7 years ago. For this reason, even if you make no changes whatsoever, I’d say to update your listing photos every 3 years at the extreme minimum.

What changes call for new photos? Basically all of them. If you repainted a wall, take a photo! If you got new tables, take a photo! You get the idea. If customers are going to see the best possible version of your restaurant, then they need to see your latest upgrades. Don’t let laziness drive your customers away!

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3. Add Bios On Every Site
As a marketer, the best thing you can do is talk about yourself! Well, your business, anyway.

People want to know the story of your restaurant, and you should tell them! What makes you unique? What sets you apart from competitors? If you can’t answer those questions (and demonstrate the answers to your audience), you’ll lose business! Here are all the places where you should have a bio for your business:

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Your Website
  • Google My Business

Obviously a Twitter bio doesn’t have enough space for your restaurant’s full story, but be sure to add your website link so people can learn more about you. Don’t think that you can copy and paste, either! What people want to read on Facebook, LinkedIn, Google My Business, etc. is going to be different. Cater the copy to each site if you want to really engage with that platform’s users!

Don’t Slack
You didn’t get a successful restaurant by taking the easy way, so don’t start now! Take the time and make sure you’re doing your digital marketing correctly, because your competitors will be. You’ve got the tools, so there’s no excuse not to use these digital marketing tips for your restaurant!

If this all sounds like too much, don’t worry. I’ll help you sort it out during your free consultation with The Go! Agency!

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How to Get Started With Facebook Ads

How to Get Started With Facebook Ads

We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here!

My team and I have been using Facebook ads for years, and I want to use that expertise to help you get started. I’m going to break down the different types of Facebook ads and how you can find the right ad for your business!

1. Traffic Ads
Facebook Traffic Ads (AKA Link Click Ads) are ideal for getting people to visit your external website. You’ve got a headline, a visual, and 90 characters worth of ad copy. With these ads, you’ll want something quick and punchy that encourages people to visit your site while still adhering to your brand’s voice.

If you’ve got ways to sell your products on your website or want to get people reading more about your brand, this is a really simple, straightforward ad option to get your feet wet.

2. Boosted Posts
In the previous article, I talked about how your organic content can’t reach most of your audience. And that’s true—unless you’re boosting your posts.

Have a great piece of social media copy that you think could really get some attention if it landed in front of the right people? Boost it! You’ve already got the post out there, so why not put some money behind it and make sure people are actually seeing it?

Note: The quality and content of your post are very relevant here. Only boost posts that make sense to invest in. If you wrote a promotional post with a link to your online store, that’s probably worth boosting. If you wished your followers a happy Valentine’s Day, that probably isn’t worth sinking ad dollars into!

3. Carousel Ads
Do you have a variety of products you want to show off without creating a handful of individual ads? Carousel Ads showcase up to ten products and images/videos with links to the corresponding page on your website or digital store.

This ad style was literally made for eCommerce professionals who are looking to drive sales from their website. If that doesn’t sound like you, this is also a great way for marketers to test out multiple ad styles/images/headlines to see what pulls!

4. Instant Experience Ads
Instant Experience Ads, formerly known as Canvas ads, are mobile-only advertisements that fill the viewer’s screen. This interactive ad type gives viewers a comprehensive experience where they can swipe through multiple pages filled with your links, visuals, texts, or all of the above!

Instant Experience Ads are similar to Traffic Ads, except they’re a lot more involved (which often makes them more effective, too). There are elements of copywriting and graphic design that need to blend seamlessly here, so I’d recommend these ads for someone who’s looking to sell and has an experienced team behind them.

5. Leads Ads
If you’re focusing on growing your follower count or subscribers to your email list, leads ads could be a good fit. These advertisements let viewers sign up for your offer without ever leaving Facebook, which greatly increases your odds of getting sign ups. Don’t underestimate the value that people will put on convenience!

You’ll be able to view your new leads from your Facebook ads account, and from there you can transfer them wherever you need. I’d recommend Leads Ads to businesses that are starting to delve into email marketing or for new businesses that are starting to develop a following outside of Facebook.

Add Some Ads
Without Facebook ads, your social media marketing strategy is incomplete. There’s a big, wide, virtual world out there, so don’t miss out on it! Use this breakdown of the different Facebook ad types as a starting point for figuring out how Facebook ads can work for your business.

Still need some help setting up your Facebook ads? Schedule your free consultation with The Go! Agency!

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Why Invest in Facebook Advertising?

Why Invest in Facebook Advertising_

In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook?

There are a number of reasons, and I’ve compiled the biggest ones to help you understand why Facebook ads are absolutely worth the investment. Let’s talk about this staple of social media marketing!

Facebook Is Kind of a Big Deal
In case you hadn’t heard, pretty much everyone is on Facebook. Your coworkers, your weird cousin, and virtually anyone else you can think of is on there. The latest numbers show that Facebook has 1.49 billion users every day. That means your target audience is definitely on there and waiting to hear from you!

Almost one and a half billion users also means that you’re definitely going to find your target audience on there. You might see that number and think, “Okay, but my local business isn’t going to be appealing to most of those people.” And while that’s true, you can set your ads to target people in your specific location with whatever identifying characteristics you want (age, gender, political views, etc.). So even if you’re only reaching out to 200 of that 1.49 billion, that’s still 200 people who are likely to love your business!

Posting Isn’t Enough
If you saw the above number and thought that your Facebook posts were already reaching those people, I’ve got some bad news for you. Most of your followers aren’t seeing your posts.

Because of recent algorithm changes, even people who have signed up to see your content aren’t going to see it on their feeds. Since Facebook is now prioritizing organic content, regular posts from your business are far less likely to actually reach your audience.

The exception? Facebook advertising. The more money you put into your content on Facebook, the more likely it’s going to be shown to your target audience! So if you’re holding out hope for getting by with just organic reach, 2019 is the time to let that dream go!

Promotion for Organic Content
Facebook ads don’t just share that specific message, either. Because more people are going to see your ads than your regular posts, you’re more likely to get shares that spread your message even further!

And yes, people do share ads on Facebook, provided they’re well-written and engaging. This way, Facebook ads are getting more people on your page in addition to the ad’s intended purpose, which will make your organic content more effective in the future!

Facebook Ads Are (Comparatively) Cheap
It may not feel like it when you’re setting up the ad, but Facebook ads are remarkably affordable. This means that small business owners have no excuse not to be using them! If you’re really strapped for cash, just set an ad budget so that your ad doesn’t go over what you can afford.

Don’t take this as an excuse to pinch pennies, though. It might feel nice to run an ad for $5, but your results are going to be much better if you put some real money into your ads. If $5 gets you 3 clicks, imagine how many more you could get with $50!

Make a Change
Just because Facebook ads are new doesn’t mean they aren’t worth starting! You know why Facebook ads are so effective and worth using, so use that knowledge to take steps forward. It’s the start of a New Year, so don’t waste time considering this marketing strategy and not acting!

It’s normal to need a little help when you get started with Facebook ads. Contact The Go! Agency and we’ll talk about your social media marketing campaign!

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