Tag : conversion rate

Good Timing: When Should You Publish On Social Media?

21Mar

You created an amazing post— the copy and imagery are both awesome. Then, you publish and nothing happens. Not even a single like! Did your perfect piece of content fall flat? Or are there other factors to consider? Very often content is published at the wrong time, and there may not be enough people online to see your brand’s presence.

Many business owners and marketers have come to us frustrated with a lack of engagement and online response to their content. After we look into what they’ve been doing, we often see that they’ve been scheduling at inopportune times of day. Social media marketing, like many other professions, requires precision and attention to detail. One of the smallest, but most important, of these details, is timing.

WHEN the time is right for your post greatly depends on WHERE you are posting and WHO your audience is. For example, even if you have the exact same piece of content and send it out to Facebook, Twitter, Instagram, and Pinterest at the same moment, they will all vary in terms of engagement rates. Additionally, you need to consider your specific audience and their web browsing habits.

As you create your content and decide to send it out to the world, keep the following schedules in mind:

Facebook Best: 2 – 5 pm, 6 – 8 am
Facebook Worst: 10 pm – 4 am

Twitter Best: 1 – 3 pm
Twitter Worst: 8 pm – 8 am

Pinterest Best: 2 – 4 pm
Pinterest Worst: 1 – 7 am

LinkedIn Best: 7 – 8:30 am
LinkedIn Worst: 9 am – 5 pm

Instagram Best: 4 pm – 9 pm
Instagram Worst: 8 am – 3 pm

Now, the tricky part is tailoring these preferred times to your ideal customer. In a certain respect, a lot of the work is already done for you. For example, Instagram attracts a younger crowd- a demographic that typically goes on social media in the afternoon and evening. That’s reflected in the ideal time.

However, the range of 4pm-9pm is pretty wide, so you may want to sharpen your strategy even further. Does your ideal audience have a family? Then post in the earlier afternoon or later at night (when their children are asleep).

Facebook is another example of why it’s important to know who your audience is; there are two ideal posting time slots. Since this platform’s user base is so broad, you have to really figure out when your users go online. 2-5pm is great for 30-50 year olds who check out social media on their lunch breaks or right after work. 6-8pm is good for after dinner web browsing and is good for a large number of demographics including online shoppers.

Through extensive experience, our marketers have learned which times work and which don’t. We know that your intended audience also influences the right publishing times. If you are trying to reach a younger audience, later times may work. If you’re trying to attract caregivers or healthcare workers, the morning might be better. It can be subjective when it comes down to it, but that’s why there are social media marketers who know exactly what to do!

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Maybe Your Audience Just Isn’t That Into You (And How to Win Them Back)

By Christopher Tompkins

19Mar

Business, Content Creation, Facebook, Facebook Advertising, Instagram, Marketing, Social Media, Social networking

Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships.

It’s 2018–a mass majority of small to medium sized businesses have created some form of social media marketing with the intention of generating customer engagement and online visibility. These professionals signed up for Facebook, Twitter, Instagram, and other platforms. They developed great content strategies. They even generated a decent budget for advertising. That’s all you have to do to start attracting customers by the thousands right? Wrong.

While all these steps seem like the right actions to take, some businesses still miss the mark when trying to attract an online following. As any marketer knows, this is an extremely frustrating part of the job, especially when you’ve done a ton of research into what makes the right content. It’s not that your message isn’t marketable, however. You just need to adjust your approach.

Are you not feeling the love online? A majority of businesses face a slump in engagement. You might even have a large number of followers, but you still only get very few likes, comments, and shares. If this is the case, you’re not alone. Give the following techniques a try:

1. Tweak your tone. Does your content read like a sales pitch? You might believe that you must promote your products nonstop, when in reality you need to tap into a conversational, human voice. That’s the whole point of social media. You can’t connect with your followers if you come across as a door-to-door salesperson, you’re surely going to make your followers’ eyes roll.

2. Tweak your content. So maybe you have your voice down, but you’re still pushing promotions like there’s no tomorrow. That’s not the way to go, either. Instead, consider what we call “pull marketing”– blogs, news, quotes, recipes, fun facts, etc. You know, stuff people actually enjoy reading or watching, whether it’s part of a marketing strategy or not. This is where there is a game-changing difference between online marketing and traditional marketing, there has to be a takeaway — some information or entertainment aspect that gives the content value.

3. Tweak your publishing times. Now, a bit of logistics come into play. Perhaps you’re just missing your target audience’s ideal viewing window. On top of every platform having an ideal publishing time window, you also need to consider your audience. If you have a younger crowd, you may want to consider evenings, whereas an audience 30-50 years of age may be more likely to scroll the web in the morning. If you don’t keep this in mind, your target audience’s news feed may have buried your content down the line.

4. Tweak your awareness. What does your website have to do with social media marketing? Well, a whole lot if you want to get technical. But your website could serve as a gateway to an increase in social media followers as long as you add buttons that directly lead to your Facebook, Twitter, Instagram, and other pages. Additionally, if you’re selling a product, integrate the social media platforms logos on the packaging somewhere. If you have a physical location, post signs around the property that promote your social media channels.

5. Tweak your advertising. Whether you’re advertising on Facebook, Twitter, or Instagram, paid advertising can certainly boost your awareness and visibility– if you do it right. If you’re boosting posts, make sure that there is a call to action that your audience will want to pursue. If you’re doing target marketing, make sure you’re targeting the people who would be most likely to be interested in your brand.

Social media advertising can be a gateway to heightened engagement if done correctly. However, many business owners feel that they can handle this themselves or pass it off to an intern– in the meantime they end up wasting hundreds or thousands of dollars because they didn’t utilize the most effective route. It’s important to have a team of social media marketing experts by your side to guide your brand to continued success via these intricate strategies.

Your social media audience deserves the best from you. In return, they’ll help you spread the word through user generated content. But you have to earn their attention. The above ideas can help you a great deal as long as you take the time to develop the strategy that’s right for your brand. As we’ve said, all this is a bit like dating. It takes some work to find the right match, but it’s definitely worth it in the end.

Consider The Go! Agency your matchmakers! We specialize in perfecting our clients’ voices online. Are you ready for a professional to handle your social media? Click here to learn more: http://ow.ly/ODg330iWZLM

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The 5 Basic Metrics New Social Media Marketers Need To Study

By Christopher Tompkins

12Mar

Social Media

Are you just getting started with social media marketing? The first thing you need to know right away is that this industry thrives on data. Our work consists of a healthy mix of creativity and number crunching, which helps us deliver fantastic results. Our previous blog explored the three main metrics that you should be following:

– Conversation Rate

– Audience Demographics

– Conversion Rate

But if you’re just getting started, you’re probably still trying to get the basics down. Here are the five basic metrics you need to closely watch.

1. Followers. Consider this the equivalent to a friend request. These people like your brand, and as a result, they want to follow your brand so they get your content delivered to their news feeds whenever you post.

2. Shares. A share is essentially the act of someone sending your content off to their own circle of friends on social media. This is fantastic, as it increases your online visibility to all the friends of those who shared your content.

3. Likes. A simple sign of approval. It seems like it might just be something fun, but in reality, it adjusts users’ individual algorithms so they see more and more of your content, further solidifying the customer-brand relationship.

4. Mentions. If someone mentions your brand in their own content, they’re bringing more light to your business’s online presence. It also gives you a great opportunity to respond in a professional, friendly matter.

5. Clicks. A very important metric- clicks are social proof that users are liking your content. They’re choosing to delve further into your brand’s story by clicking your content and learning more.

It’s your job as a social media marketer to have a close watch on all 5 of these metrics. As your business grows, these should all grow as well. If you see slumps in your growth — which is totally normal– you need to go back to your strategy and see how you can do things differently, whether the solution lies in content, advertising, or outreach.

Our team at The Go! Agency loves to help our clients soar in all five of these areas. It’s your time to shine online! Contact us today to learn more: https://gosalesandmarketing.com/

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