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Tag : Content Curation

How To Avoid Writing Clickbait

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26Apr
Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news article headlines, and online advertisements, that entice the reader to click to learn more information. However, it’s often a veil for low-quality content. If you’re a social media copywriter, it’s a frowned upon practice that needs to be avoided at all costs.
The reason clickbait has such a stigma in the world of copywriting is that it’s disingenuous and frankly, a cheap trick to get engagement. It’s a way to get your audience’s attention and get some interaction with your profile or site, and while that sounds ideal for an online marketer, it makes your brand look illegitimate in the process.
Here are the top 3 signs that a piece of writing is clickbait. Are you copywriters guilty of them? 

1. The Answer Lies Within

“You will never believe what Apple has in store for the new iPhone! Click here to find out.”

Yes, marketers want people to click and interact with their content. But the above example has no substance or “take away.” It’s simply a way to get people to visit your site for the answer. Often times, blogs and companies won’t even have the answer to the question they pose. They will instead utilize the keywords of a trending top, like “Apple” and “new iPhone” and extort it for clicks. While you should always try to incorporate appropriate trending topics, this kind of approach isn’t the best.

2. Explosive Vocabulary

“You’re MISSING OUT on this UNBELIEVABLE sale!”
One of the first rules of sales writing is to use strong verbiage – which makes complete sense if you want to present your brand or product in an appealing light. However, if you use words of such exaggerated magnitude that it looks like you’re a used car salesperson, then you’re going to look like a scam artist very quickly. When you use words like “unbelievable”, “amazing”, and “once in a lifetime”, you’re almost setting your brand up for failure because you’re putting it on a pedestal.

3. Unnecessary Suspense

THIS is what happens if you don’t have your computer files backed up!”

If a cyber security company created a piece of content with the above sentence, they might get a few clicks from interested viewers. However, instead of luring readers to your website, simply present ideas, facts, and honestly up front. Your writing represents your brand’s code of ethics and as such, transparency is key.

While it’s true that clickbait has the power to create short bursts of engagement, your company will suffer from this type of marketing in the long run for the following reasons:

  • Overuse of these tactics will cause your audience to be annoyed and regular customers to question your legitimacy. Would a huge, established company use this type of advertising? Most likely not. Then neither should you!
  • Your bounce rate will go up. A lot of

    clickbaitwill either lead viewers to an irrelevant website, or it will drag the reader down a rabbit hole of sketchy sites until they finally, maybe, get to the article, which will no doubt be riddled with ads and hard to navigate. Because of this, people will spend a VERY short amount of time on your website and then leave. As a result, SEO and social media efforts will suffer.

  • Clickbait has a tendency to attract the wrong audience. This is particularly the case if you “highjack” a trending topic on social media and try to take advantage of it by shoehorning your own content around it. Subtle, powerful, and clear writing is always the way to go.

To the core of every social media and online marketing strategy is writing. Make sure yours is worth reading and clicking! Even though a short and powerful burst brought on by clickbait may be enticing, clickbait will only hurt your marking efforts in the long run because it has a high chance of annoying and turning away customers who will actually turn into conversions.

Your brand deserves effective and professional copy. Contact us today to see what our copywriters can do for you!

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5 Simple Steps For Attracting A Crowd On Twitter

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11Apr

Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter.

But what about your company? Are you reaching new customers through Twitter?

How does your business use Twitter? What content does it tweet? When does it send out content? All of these questions are essential to your marketing strategy. Are you unable to answer any of these questions? Then we have some work to do.

Twitter is both a tool for content marketing and customer communication. How can your brand use it to reach new audiences and a broader reach? Follows these simple five steps that the biggest companies are already using.

1. Offer open communication

Twitter is a great way to deliver top-notch customer service in a quick and convenient fashion. If someone sends a message or mentions your brand, you need to respond and quickly. Some businesses even have a specific Twitter account just for “support” communication, which is a great service to offer your customers.

2. Promotions

Have a BOGO deal you want to tell people about? Maybe a holiday special? Get people talking about your business with the most traditional advertising content available – the good old sale. Twitter recently explained that “discount by the percentage” is the best way to push a sale on their site. We couldn’t agree more — it’s compact, simple, and gets people to take action quickly. “25% off all Easter supplies!” gets the message across in as little characters as possible, so change your promotions strategy accordingly.

3. Start the conversation

Let’s face it — Twitter is all about people talking. Turn your Twitter page into a social gathering by giving people a reason to begin a conversation. Ask your audience what their favorite product is, ask for feedback about a new service, or even offer a Q&A.

4. Freebies

Marketers can never overestimate the power of “free.” There are multiple ways to give your followers something free. The two most effective ways are giveaways and free downloads.

To enter a giveaway, most companies ask customers to follow and retweet the post so their reach will expand in the process. A free download is usually an ebook or another form of informational media. Don’t think your industry is “ebook” worthy? Challenge accepted! Any industry can benefit from having an ebook in their marketing arsenal no matter their industry. Offering some good, free info is an excellent opportunity to gain your customers’ trust.

5. Go Live

As predicted, 2017 is turning out to be the year of live video. Twitter is no exception. But what does your brand have to show off on live video? Broadcast live feed to your followers and offer a behind-the-scenes look at your business, offer industry-related advice through a unique version of a Q&A, or even incorporate some of the above ideas like freebies and reveal the winner of a giveaway. Many businesses are already making live video a regular addition to their Twitter content.

Twitter is easy to learn, but it takes time to master. With over 320 million people flying around the platform, your ideal audience is already there, waiting for your awesome content.

Get started on Twitter today by contacting us! Our team of social media experts is here to help your business soar.

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At The Drawing Board: A New Facebook Ads Campaign

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5Apr

Here at The Go! Agency, we’re experts in digital marketing. But the ironic thing is, we don’t do nearly enough marketing for ourselves.

I know, shocker.

We’ve got a good reputation with our clients, so new business arrives via word of mouth. Many people love us, so much that they want to share us with their friends and business connections! So far it’s been working out perfect for us.

Yet, we know how powerful Facebook Advertising can be, so we’d be crazy not to use it ourselves. Which is what we plan to do soon.

“Okay, why exactly are you telling me this?” is probably what you’re now thinking.

Well, we thought this would be a great opportunity for us to illustrate to our customers just what we do for them. While also helping those of you out there who are just starting out in Facebook Advertising make sense of the confusing landscape.

For that reason, we’ve decided to give you a “behind the scenes” look into our Facebook Ads Campaign. Taking you from our first meeting, where we set goals for the campaign. Through brainstorming different copy and ad ideas. To finally showing how our campaigns are created and implemented.

Before we get started though, I’d first like to introduce myself. My name is Daniel, and I’m the Marketing Assistant here at The Go! Agency. I help our CEO (Christopher) to implement our marketing strategy. Something you’ll find out about in the next section.

Our Monthly Marketing Meeting

Each month, on the 15th of the month, myself (Dan, the Marketing Assistant) Christopher (our CEO and Marketing Director) and Dale (our VP and Networking Maestro) meet up to discuss our marketing goals for the next month as well as how we’ve progressed from the previous month.

The meeting is important because each of us can give input from our point of view:

  • Christopher, as our Head of Marketing, has over 15 years of experience in digital marketing and has the expertise needed to help shape our marketing campaigns. At the same time, he is involved with most of our clients on setting up their projects, so knows what works and what doesn’t.
  • Dale, on the other hand, as our VP has an insight into our entire business as a whole. He can see where holes might form in our marketing processes and what might prevent them from being successful. He connects to our potential customers on a daily basis so knows what makes them tick.
  • Then there’s me, Dan. As the Marketing Assistant, I help to pull together all the brilliant ideas we have and try to make them a reality. I organize and create our marketing materials, working with other members of our agency to create content and ensure the content all works together.

Setting Goals

To begin our monthly marketing meeting, we go through our analytics from the previous month. This allows us to see what areas need improvement as well as giving us a chance to pat ourselves on the back for things we’ve done well.

This feeds into the next section of our meeting where we choose goals for the next month along with discussing where we’d like our marketing efforts to be focused.

If we’re not bringing in enough leads, do we need to create a campaign that will create more for us? If we’re offering a new service, should we focus on bringing in more business for that? Or do we think it’s worthwhile focusing the next month on driving specific types of business towards us?

Only through experience of the business and its direction can those questions be answered, which is why Dale and Chris’ presence at the meeting is so important. From their day to day running of the business, they already have a holistic view of everything, so have in mind what needs improvement.

Choosing a Focus

In March’s meeting, we decided we wanted to focus our attention for the next month on offering Facebook Ads as a full service. In the past, much of the focus of our agency has been on social media with Facebook Ads as an addendum to that. However many new clients are interested in what Facebook Ads can do for them.

But with Facebook Ads getting more popular, we want to build it up as another service option for clients and of course, potential clients too! (If you’re interested in finding out more about our Facebook Ads services, click here.)

With a goal decided on for the next month, we then spent the rest of the meeting discussing potential options for meeting our goal. Including how we would create a campaign around that goal using our various channels (social media, Facebook Ads, email marketing, our podcast, etc.)

This is basically a bit of a brainstorm session where I note down every idea we have, so I can later create a more coherent plan from them.

The most important thing we take away from our meeting is a goal. The meeting is just the first step for us in forming a marketing campaign.

In my next behind-the-scenes post, I’ll discuss our next step. Where Christopher and I pin down what exactly we want from our campaign and how we plan to implement it.

 

 

 

 

 

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Yes And: The Go! Agency’s Improv Experience

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5Apr
What are we doing when we aren’t creating and implementing social media marketing strategies for our clients? On March 23rd, actor Ricky Wayne and staff from The American Stage in St. Petersburg, FL came by to introduce our team to the world of improv comedy in a great teambuilding experience. Needless to say, it was a wild time – but we also learned a ton about each other as a team.
As anyone from the world of improv knows, you can discover a lot about yourself and your fellow performers quite quickly. We learned about how we approach our work at The Go! Agency and came up with great strategies to improve collaboration and teamwork.
When Ricky and the team began, we started with an ice breaker. Each Go! Agent said one true fact and two false facts, and the rest of us had to decide which was the true statement. We learned that Kaylee, our Social Media Manager Lead, used to be a lifeguard. Bill, our new Social Media Executive, explained that he ran several marathons when he lived in New York. Finally, some employees were surprised to find out that our CEO Christopher was a classically-trained pianist.
After our icebreaker activities, we dove into one of improv’s most famous exercises, “Yes And.” The classic activity helped us perform skits successfully and improve our teamwork. This emphasized positivity, arguably the most important element of improv. Instead of changing someone’s idea to conform to your own, we worked with what we were given, and the performance is all the better for the collaboration. For example, Alyssa and Jamie created a fun beach scene scenario by utilizing each other’s strengths and talking points.
In the next exercise, we experienced the impact negativity had on our improv skits. Instead of bouncing off each other’s plot points, we shot down ideas and left our partners scrambling. As a result, we had less-entertaining performances and a lot of embarrassment. It was clear to see how this lesson can be translated into our work – positivity works even in tense situations!
Another enlightening aspect of our time with Ricky Wayne and American Stage was when we went into smaller groups and saw just how far communication could go with teamwork. For example, our Marketing Assistant Dan started off a conversation about the warm weather that’s coming to Florida, and by the end, we all learned what we all like to do on our days off and even about our morning commutes to the office.
Not only was improv a gateway into interesting conversations and a tool to better know our fellow Go! Agents, but it was a way to improve work ethic and productivity.
As we are all working on social media strategies and content, we’re keeping in mind the upbeat attitude and perseverance that improv teaches!
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The Worst Facebook Page In The World: Cover and Profile Pictures

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4Apr

Today I’m going to introduce you to The Worst Facebook Page In The World. If you’re sitting there right now thinking, “Uh oh, I hope it’s not my page” then don’t worry. I made this page myself just to illustrate some social media failings.

Over the next few weeks, I’m going to go through The Worst Facebook Page In The World, section by section, to show you common social media mistakes and how to overcome them by using the correct practices.

This week, I’m going to focus on the profile photo and cover image.

Let’s take a look:

Now you know what they say; you only get one chance to make a first impression and straight away my first impression of the page is, “BLEURGH”.

Facebook Profile Pictures

When any new person comes to a Facebook page, the first thing that they’ll see is your cover image and profile picture. So if they stink, your whole page stinks! Immediately we can see the issue with the page.

For starters, their profile photo has nothing to do with the business. (We can’t even tell if they are a business!) It’s a blurry, out of focus shot of somebody’s face. Maybe it’s the owner? Who knows.

The quality of the photo is an issue, but even more of an issue is the content. A business can live or die based on its branding, and it seems this business has no logo. Or an owner that didn’t think to place their logo on their website.

What about some good examples, though? Well, what do you know! The Go! Agency has a perfect profile picture.

We’ve chosen to use our logo as it pops out on the page and is well connected to our brand. The great thing about using your logo as a profile picture is that it will get peppered around your page, but also on other pages when you leave a comment, or somebody shares one of your posts. A good logo will pop out from the page and be instantly recognizable.

 

Facebook Cover Images

Next up we have the cover image.

Having a branded, clear cover image is important just for the simple fact that it takes up 1/3rd of a visitor’s screen. Think of it as a virtual store front.

In this case, the owner has decided to put up a random photo of feet and hands, which tells us nothing. It doesn’t inform visitors of what the business is, it doesn’t stir any emotions and worst of all, the photo is blurry and bad quality. Going back to that idea of the store front – how would a customer react in real life if this was plastered over the store window? Probably with bewilderment.

By this point, I’d imagine a good amount of visitors would have left the Facebook page. Two terrible photos are all it takes sometimes. We’re often told to “Never judge a book by its cover, ” but we all do it.

In this case, most people would judge that this business doesn’t care too much about their Facebook page, which kind of leads us to assume they don’t care about their business either.  It doesn’t make you believe in them as a legitimate business.

The most annoying thing about this is that this first impression relayed no information about the business at all. None. Can you tell me what the business even does? It’s impossible to tell at first glance, which is how new visitors would feel.

Now here’s a cover image used by one of our clients:

It hits the mark well because it instantly tells the visitor what this business does, where it’s located and also features a relevant photo that puts forward positive emotions. Most important of all though, it looks good. (Probably because we had our graphic designer make it…)

You’re probably thinking, “Well duh! We’re not that stupid.” But we’ve seen these basic rules broken time and again. Sometimes you just don’t know what you don’t know!

In my next post about the World’s Worst Facebook Page, I’ll be showing you why it’s important to keep your page up-to-date and some good practices for dealing with negative reviews.

Until then, you can sign up for our newsletter below!

 

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6 Ways Marketers Gather Feedback On Social Media

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29Mar

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.

1. Polls. There’s no easier way to get the feedback your team is looking for than to ask for it! Whether the options in the poll are “Yes,” “No,” “Maybe” or options “A,” “B,” or “C,” many marketers feel this is one of the most efficient routes.

2. Contests. Of course, incentives go a long way. You can ask for some feedback, and in turn, they are entering for a chance to win a prize. The prize doesn’t even need to be extravagant, but perhaps one of your products or gift cards to a service your company provides.

3. Inquiries. Once your following starts to grow, you can publish posts that will drum up conversations. After all, we are trying to create engagement, and someone needs to break the ice first!

4. Announcements. As always, there is always the ever-popular comment section. When you make an announcement, whether it’s a new product or change in policy, check out people’s reactions through comments, likes, rants, cheers, emojis, etc.

5. Live Video Q & A’s. Lately, businesses have been getting a lot of feedback by hosting Q&A sections via live video services such as Facebook Live, Periscope, and YouTube Live. As your broadcast goes on, you can read what everyone is saying in the comment section.

6. Custom Hashtags. Hashtags are still an excellent way to hone in on specific information. People will use hashtags for everything they’re talking about even if it’s in a negative light. If you want people to talk about your product, provide a hashtag that corresponds with your brand.

People love to talk on social media. Whether it’s about a positive or negative experience, Facebook, Twitter, and other platforms have become a sounding board for opinions, thoughts, and feedback. Use this to your business’s advantage!

Contact us today to see how we can get you the best possible feedback via social media marketing!

 

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Top 5 Blogging Blunders To Avoid

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29Mar
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog.

This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers already found a home on the internet as bloggers, but not everyone has perfected this art form. In fact, there are some downright awful blogs out there.

Does your company have a blog? It should! But before you sign up and start fooling around with your layout, be wary of these 5 BIG mistakes even the most experienced bloggers may find themselves making:

1. Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time between posts. It’s the best way to lose all your followers. The most common reason for this is a lack of strategy. You just don’t know what else to write! While that’s understandable, it’s not acceptable. Before you publish that first blog, get a calendar and plot out a few weeks to a month’s worth of content. Don’t run out!

2. Isolating your blog. Remember what I said about your brand’s online marketing being a multi-layer, albeit unified machine? Don’t forget to promote your blog on your other avenues. Post about your new blogs on Facebook and Twitter, have a link on your website and spread the word via email blasts.

3. Being a copycat. Yes, everyone needs a spark of inspiration at times and tends to find it by reading other people’s work. But do NOT plagiarize their info. It’s a good way to get into a whole mess of trouble. If you need to reference another’s article, do so in a courteous and professional fashion.

4. Sloppy writing. I’m not just talking about typos or grammatical errors. (although you should definitely check your work. Have you tried Grammarly yet?)  Before you hit the keyboard, get your thoughts straight. Stick to a solid plan, get your point across, and keep your thoughts in order.

5. Readers won’t learn anything. After reading a blog or article, a person should have taken away something from the experience. Whether it’s a new tip or a grudge against the reader’s opinions, your blogs should have an impact. Share knowledge, tips, tricks, and facts. Data always dominates (but make sure it’s correct). Whether people realize it or not, a blog tends to have an educational element at its core.

Are you ready to start blogging? It’s an integral part to a company’s online presence. Not a big fan of writing? No worries! The Go! Agency’s experience copywriters create powerful and knowledgeable articles for our clients every single day!

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Top Tips For Social Media Pics

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28Mar

With all the content online, how are readers supposed to remember your message? The answer lies in images. When visuals accompany Facebook posts, users retain 65% more of that message for the following three days. Striking imagery allows people to learn and remember information longer than mere words. Here are the best ways to use eye-catching, and memorable images in your social media!

Infographics. Images, texts… why not both? With infographics, you can have the best of both words, as viewers learn information in an understandable and creative way. The internet has turned infographics into a hugely popular form, so don’t miss out on this method!

Colors. Your Facebook posts need to stand out. The images you use need vibrant, noticeable colors. People are 80% more likely to engage with content that has bright colors!

Bold text. If your images incorporate text in any way, make sure it’s big, bold, and readable. Don’t force readers to decipher your words!

Consistency. Because posts with related imagery are 94% more likely to receive engagement and views, you need to be consistent. It has become a new industry standard to add images to every Facebook post to achieve better performance.

This is your chance to create a strong online presence. May it count by incorporating photography, graphics, and infographics into your Facebook content! Here at The Go! Agency, our graphic designers and social media managers work hard to create beautiful and exciting visuals that readers remember!

Does your Facebook page look like a bleak landscape? Contact us to bring new life into your social media marketing!

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5 Pro Tips For Small Business Owners on Social Media

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22Mar

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy!

There’s a good chance that if you’re running your own business, you’re probably trying to maintain your social media accounts on top of everything else. If this is the case, you might not have the time, energy, or resources to promote yourself in the right way. Who has time to bother with Facebook, Twitter, and Instagram? As tough as it can be to fit social media into a packed schedule, it’s essential for any business to grow. Social media marketing has the strength to bring even a small local shop increased online visibility. How do you start? Check out these steps:

1. Invest in update management software. A busy business owner can’t be bothered with spending several hours crafting content, posting, sharing, and liking. You will need help! A variety of programs will be able to help you master social media marketing. Whether it’s Hootsuite, Buffer, or Onlypult, the right software will help.

2. Engaging content. You need social media marketing, but you need GOOD social media marketing. The right content will attract customers to your page, but the wrong content will repel them.

3. Moderate promotions. Small businesses can use Facebook, Twitter, Instagram and other platforms for many different reasons, but you want to make sure to promote specials, happy hours, sales, and events, etc. That being said, you should add other content into the mix. Don’t make your social media marketing presence solely about sales!

4. Promote in real life. Make sure people know about your online presence when they visit your store. Whether your run a restaurant, retail shop, or another small business, have those “Follow Us!” signs up and offer exclusives found nowhere else than Facebook, Twitter, etc.

5. Advertising. The biggest disadvantage a small business has is well, it’s small. Because of this, it might be a little harder to get the word out about your brand than say, Coca-Cola or Chevrolet. That’s why it’s important that your message stands above the rest by investing some money into Facebook and Twitter advertising. It has become an absolute must for companies trying to increase brand awareness and online visibility. The results are quickly visible, but a thought-out strategy is necessary.

Today’s small businesses have a special edge with social media marketing. Facebook, Twitter, and Instagram can help strengthen your online presence, professional status, and customer relations.

Are you stumped on social media marketing? Let us take care of it for you!

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Are You Making These 5 Twitter Mistakes?

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22Mar

Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out!

Twitter has the ability to send your business flying high, but you need to make sure you stay on course. Here are some rules that will help you stay out of hot water.

1. Stay away from opinions. You’re a business, not a political commentator. Steer clear of controversial subjects and mentioning hot button issues.

2. Watch what you retweet. Sharing something on your Twitter feed means you’re letting that content speak for you. Make sure you agree with it and it’s relevant to your company. Also, click any links to make sure they are legit.

3. Proofread. Sure, you need to move fast on the internet, but that doesn’t mean you should have sloppy spelling and grammar. Also, ensure your hashtags are correct. Otherwise, they will link to nothing.

4. Don’t hijack hashtags. Have you ever looked up a hashtag only to be greeted by a plethora of irrelevant content? It happens more than you might think. Don’t be those annoying Twitter accounts. Be sure your content relates to your hashtag!

5. Don’t be headstrong. If your strategy isn’t working after some time, then you might want to go back to the drawing board. Don’t keep hammering your audience with unwanted content. Try to add diversity by adding polls, videos, and unique content.

These five rules will help keep any social media manager out of trouble. At The Go! Agency, we follow these rules and many, many more to ensure our clients’ social media accounts are in the limelight and looking right!

Interested in revamping your Twitter marketing? Contact us today!

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