Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t.
Diversity is absolutely essential for a successful social media marketing campaign. To achieve the right mix, try the following types of updates:
– Interviews. Whether The New Yorker just interviewed the owner of your company or you want to spotlight a new employee, interviews will bring a face to your brand. This humanizes your business and strengthens your approachability.
– Professional Material. Has your company created ebooks, blogs, online courses, etc.? Promote it! Sharing your material through your Facebook, Instagram, LinkedIn or Twitter is a surefire way to put your brand in a professional light. Are you looking to make some professional material? The Go! Agency has your back!
– FAQ samples. Do you notice some questions many customers ask quite often? Address the issue in the form of a social media post.
– Q&As- Hosting an open question and answer session can open the floodgates of questions to your brand. Get your answers ready and be quick about it! Despite them being fast paced, Q&A sessions are marketing gold.
– Preparation Steps – Helping your customers prepare for an important process can be very helpful and will show the caring side of your brand. Senior living facilities can post about moving in processes or Medicare applications. Mechanics can give tips on how to winterize your vehicle. You get the picture. It’s free advice that shows you want your customers to succeed, be safe, and stay informed.
Get ready! These five types of content will bring humanity and better communication to your brand. Consider adding these ideas to your strategy!
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