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Tag : content curation tips

The Best Brands Use This Content. Does Yours?

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11Oct

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t.

Diversity is absolutely essential for a successful social media marketing campaign. To achieve the right mix, try the following types of updates:

– Interviews. Whether The New Yorker just interviewed the owner of your company or you want to spotlight a new employee, interviews will bring a face to your brand. This humanizes your business and strengthens your approachability.

– Professional Material. Has your company created ebooks, blogs, online courses, etc.? Promote it! Sharing your material through your Facebook, Instagram, LinkedIn or Twitter is a surefire way to put your brand in a professional light. Are you looking to make some professional material? The Go! Agency has your back!

– FAQ samples. Do you notice some questions many customers ask quite often? Address the issue in the form of a social media post.

– Q&As- Hosting an open question and answer session can open the floodgates of questions to your brand. Get your answers ready and be quick about it! Despite them being fast paced, Q&A sessions are marketing gold.

– Preparation Steps –
Helping your customers prepare for an important process can be very helpful and will show the caring side of your brand. Senior living facilities can post about moving in processes or Medicare applications. Mechanics can give tips on how to winterize your vehicle. You get the picture. It’s free advice that shows you want your customers to succeed, be safe, and stay informed.

Get ready! These five types of content will bring humanity and better communication to your brand. Consider adding these ideas to your strategy!

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The Balance of Push and Pull Posts

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22Jun

What is the point of advertising and marketing? To promote one’s brand, correct? Sure, it is a simple concept to grasp. After all, we have been exposed to advertising our whole lives. Social media marketing, in theory, should be the same since it is all about promoting your brand. While this may be true in the grand scheme of things, the actual execution might not be what you expect. It requires a whole different approach than traditional marketing.

Social media requires a bit of tact and genuine content. You will want to generate updates that are not directly related to your product but are still applicable to your customer’s interests. If every single post you send out to your followers is a sales pitch, your online friends are sure to dwindle quickly.

Mixing engaging content into your updates alongside promotions is an innovative and non-direct way to get yourself noticed. What kind of posts should you create other than sales-oriented content? You can share relevant news stories, holiday greetings, polls, recipes, quotes, and more. These items will have the ability to stretch beyond your followers’ reach and connect to others on the internet. Shared posts need to give the impression that you want to share this update with your friends who are, of course, your customers. Your tone should be conversational and casual. Social media brings everyone to the same level, and your language should feel like that.

When planning your posts for the week ahead, you should realize that diversity is the key to success. Try not to have the same type of content right next to each other. Mix it up! For example, if you have a Facebook account and are writing two posts a day, you will want to make sure there aren’t two promotions next to each other, nor two news articles, quotes, etc. Switching things up will keep your posts fresh and fun.

What kind of content do you add to the mix? Comment below!

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The Top 4 Ways to Be Original On Social Media

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19Jun

When you begin to plan content for your social media updates, a little bit of finesse is needed. Sure, you can always share, retweet, and comment on others’ material, but this cannot be your only activity on your account! To have an effective social media marketing strategy, you need original material. It is easier said than done, as you could imagine. However, you do not need to be a master marketer to figure out how to formulate your marketing. Here are some of the tools of the trade:

    • Promotional Posts- Of course, where would social media marketing be without…marketing? Strategically placed sales posts will be helpful as long as you do not drown your feed with them. Use strong language, be confident, and remind your followers why they chose you as opposed to your competition. 
    • Events- Depending on your business’ industry, you might host some events of your own and want to spread the word. Whether it is a company picnic, a guest speaker, or a blowout sale, social media is the perfect place to promote. You can also show your support for certain movements such as Alzheimer’s Awareness Month or contribute to fun events like National Candy Month.

    • Imagery- Original visuals are integral to your posts. It is an important tactic to raise engagement levels. The best part is that you don’t have to be a professional graphic designer to make exciting pictures. Apps and websites like Canva and Layout make pictures look like they were done by a pro.

    • Fun Posts- Yes, social media is great for marketing, but it is also a form of entertainment for many users. Create updates that are fun, engaging, and receive some feedback in the process. You can create quizzes, polls, caption contests, and more. These are the types of posts internet surfers look out for when browsing social media. Give it to them!

While it can be important to share others’ content and social media posts, it is just as important to have an arsenal of original and enticing updates to send out to your followers.

Do you have other ways of creating original content? Comment below!

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Have Writers Block? Here’s the Secret to Developing a Constant Supply of Content Ideas

Content-Marketing
21Jul

As someone who is passionate about marketing, I love nothing more than having a solid list of approved resources to use when marketing on social media. In this post, I want to share how to concoct your own comprehensive list of content resources that you can add to and edit organically.

Businesses should have two sets of content resources that they use for marketing on social media sites like Facebook, LinkedIn, Twitter and Google+:

1. Industry topics, news, and trends that you read

2. Information that your target market read to learn more about your industry

If the second set of resources is new to you, don’t feel left behind. Many marketers leave these by the wayside when formulating a social media marketing strategy. The problems with leaving out this set of resources is that you lose touch with what is important to your target market and just push your agenda down their throats, no matter how off-base it is.  Remember, your content needs to be engaging, and understanding what your audience wants is the first step towards engagement.

First, I want you to think about key problems that your product or service solves.  Get a pad of paper and write down five or more problems that your product or services alleviate.

For example, if I was an assisted living facility that specializes in Memory Care for people with Alzheimer’s and dementia, my list might look like this:

1. Alzheimer’s

2. Dementia

3. Aging Parents

4. Memory Care

5. Respite Care

All of the above directly relate to assisted living facilities with memory care units. Let me share another one.  How about a diet pill that suppresses hunger?

1. Eating Disorders

2. Overeating

3. Overweight

4. Obesity

5. Weight Loss

See how each of these is related to the diet pill?

Now, for each problem that your product/services solves, come up with 5-10 topics that can be associated with each problem.  For example, let’s use the diet pill again.  The problem it solves is being overweight/obesity.  So 5 topics that can be associated with the problems of being overweight are:

1. Diabetes

2. Lack of Energy

3. Low Self-Esteem

4. Loneliness

5. Heart Problems

Now identify at least one online resource that corresponds to each topic.  An online resource can be a website, newsfeed, or even a hashtag!  In the case of the diet pill, a health blog or an online fitness magazine could be a great resource, write down the name of the resource with the website address next to it for easy future access.

When you are done with this, start a list of websites that you personally visit to find news related to your industry.  Write down all of the websites that you go to for the latest trend and news with the website address written beside them.  Come up with 5-10 of these as well.

To help you get started, here are a few sites to try out:

1.  Alltop

2. Feedly

3. Hashtags.org

4. Quora

5. Buzzsumo

These lists are invaluable going forward because you need to generate content when using social media to market your business.  Having an approved list of resources is paramount to success.   These will help inspire your writing as well as help you easily find information to share with your target audience that will be valuable to them.

If you like this process, and would like some extra credit, expand your list to include opinion leaders within your industry.  These people share lots of valuable information that you could repurpose as useful tips for your audience.  In order to create an engaging social media strategy, knowing where you can go to pull fresh, engaging ideas for content is an absolute must!

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