It was the night before Christmas and all through the web, not a Facebook was quiet, not a Twitter was dead. Okay, enough rhyming. But we do have a great Christmas-related marketing story to tell.
Mal and Rich Caughlin run Haberdasher, a downtown shop that features trendy clothes and a healthy mix of novelty items. It’s an excellent place to find one-of-a-kind items and add them to your wardrobe or home decor.
While they had grown a healthy following, they needed a spike in sales to finish 2016 off right. After completing our e-course, The Fundamentals of Social Media Marketing, they realized they needed a strong online presence, and social media was the best way to do it.
After experimenting with content strategy, they found that sales on their clothing really hit home on their Facebook and Twitter accounts. So for December, they began the “12 Days of Haberdasher Sales” campaign, mixed with non-promotional content. #12DaysOfHaberdasher was used in every sales post during the time. The whole team at the shop was amazed at the results. They even had a few customers who stopped in every single day to pick up that daily deal, which ranged from 50% off all men’s apparel to BOGO kitchenware. According to the Caughlins, it was Haberdasher’s best holiday season in their eight years of business.
Mal and Rich contacted us and thanked us for the inspiration that was brought on by completing our course. We were so excited to see their success and how they utilized social media marketing.Check out our e-course here! http://ow.ly/sR9U307nvMC