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Tag : christmas marketing

Last Minute Holiday Ideas For Social Media Marketing

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15Dec

Time is almost up. Santa has already planned out his course. Most gifts are wrapped. Many stores are already preparing for Valentine’s Day. While the holiday season is the prime time for marketers, it’s a very brief and time-centric period, so you need to act decisively and quickly.

If you haven’t touched on the holiday season in your content at all, you’re missing out on a nice heaping helping of customer engagement and brand awareness. Perhaps you have done a decent job covering the holiday season, but you’re looking for that extra festive flair for your Facebook, Twitter, and other accounts. Either way, you need to check out these content ideas that will help spark the holiday spirit:

1. Updated festive visuals – Add a Santa hat to your profile pic, a menorah to your cover image, flashing lights to your Snapchat Story. Above all, make sure your holiday-themed content has imagery.

2. Flash sale – It’s a bit too late to do a “12 days of deals” type deal. However, it’s still fair game for quick “limited time” social-media-exclusive sales. Make sure they’re worth people opening up their wallets for them because a lot of “wish lists” are complete!

3. Contests – Giveaways and prize draws are popular at any time of year, but especially during the holiday season. A big basket of merchandise or a larger grand prize will get people flocking to your page.

4. Eblasts – While not strictly speaking social media marketing, an e-mail marketing campaign is an effective and personable strategy content idea for reaching out during the holidays. Some services allow the ability to add variable data such as names, addresses, interests, etc.

5. Pics from the team – Whether you post (not embarrassing) pictures from your Christmas party or your team reaching out to the community for a volunteering event, this idea adds a healthy dose of humanity to any marketing campaign. This type of content, above all else, should be promo-free.

So, maybe the holiday season snuck up on you this year, or you’ve been grasping at straws for what to publish. Either way, the above ideas will help you finish off the holiday season on a high note so you can focus on the new year!

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Summer’s Over – Is Your Holiday Marketing Plan Underway Yet?

4Sep

Halloween.  Thanksgiving.  Christmas.  New Year.  Valentine’s Day.  Easter.

What do all of these holidays have in common?  They are wonderful marketing opportunities for your business.

While some of you may already be sighing, thinking that “aren’t these commercialized enough?” My answer: absolutely!  But that is not what my sentiment is here.  This is not about commercialization or fooling consumers into purchasing products or services that they don’t need or want.  What this is about is aligning your marketing message and position to align with the needs and emotions of the season.

I know it sounds a bit airy-fairy, but if you tying your message into a particular holiday season you may see yourself grab the attention of a consumer who may have otherwise passed you by.

So look at your marketing materials and plan, then see what holidays are happening around the same time.  For example in the USA, Thanksgiving is universally known as a time of giving.  Perhaps in your email blasts you can send out 10 tips to giving back during this holiday season.  Or in your print advertisement you can give an exclusive discount to those who order before a certain date, then give a certain amount to a related charity.

Also, offering discounts and specials around the December holidays will really grab the attention of your marketplace.  While this is not an extremely shocking thought…do you know that many small business owners overlook this?  Offer solutions and helpful tips to making it through the holidays – you will be surprised at the response!

This is also where you should be pulling out your marketing list.  I’ve written about this before, but just as a reminder a marketing list is a simple list of all of your marketing activities that you take part in.  So for example, this would be a strong marketing list:

  • Email Marketing/Blasts
  • Google Adwords
  • Coupons/Discounts – Flyers
  • Social Media Campaign
  • Billboards
  • Print Advertising
  • Press Releases
  • Media: Television, Radio, Print
  • Events/Exhibitions

If you look at the activities that you have coming up on your marketing list, see how you could come up with a short-run campaign to capture more interest while using the holiday angle.  At the end of the day, it is good to tap into the emotions of your audience during each holiday season.  By offering them solutions to their problems, you will not only grab their attention – but you might just grab their loyalty as well.

While this may seem like a fairly elementary article, I really wanted to share it with you to drive home the effectiveness of this marketing strategy.  Hope it makes you think twice when doing outreach to your target audience!  And get started today!  The months leading up to the December holidays go exceedingly fast – so you need to start your planning and budgeting yesterday.

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