Tag : Chatbots

8 Steps to Sending Effective Mass Messages Through Social Media

8 Steps to Sending Effective Mass Message Through Social Media

There is nothing worse than receiving a mass message that has nothing to do with our needs from a person that we have never even heard of, right? I remember 4 years ago this rarely happened on Facebook and LinkedIn, but today I can log-in and be hit with 10-15 per day!

If you have taken the time to read these messages, some are very effective. They hit all of the right points to keep you engaged, while others COMPLETELY miss the mark and turn you off. Sometimes they can even anger you to the point where you remove the sender as a contact.

When done effectively with planning, these mass messages can truly benefit your social media marketing efforts.

Now a point of clarification. I am speaking about the messages which go into your inbox, not status updates that can be viewed in the newsfeed.

In this blog, I am focusing on Facebook and LinkedIn, as these two popular sites have this functionality. Here are some useful step-by-step guidelines for you to follow when creating your mass message using Facebook and LinkedIn in order to create buzz and engage your audience:

Step 1: What is My Message? First, you need to think of the reason why you are reaching out to your audience. Is it to offer them a discount, let them know about a new service or to share a new blog post with them? When writing this, you want to convey the message in a conversational way – seeming as if it was written directly for with the recipient. Remember, this is social media, not mass message central.

Step 2: Who is the Target Market for the Message? Second, you need to think about who you want to reach with the message (as the message should be completely tailored to this market). For example, sending a medical-based email to a recreational golf professional could result in removal, blocking, or spam flagging. Make sure you are aiming for the correct market.

Step 3: What is the Goal? If the goal of this is to get people to visit your website, blog, or even call in – make sure that you clearly present this information in the message. Sounds obvious, but it’s easily overlooked.

Step 4: Keep it Concise! There is nothing worse than opening a message on LinkedIn or Facebook that is miles long. Remember that on these sites communications are short and to the point. Make sure you can convey everything you want to in a very specific and concise manner.

Step 5: Choose a Greeting. Personally, after the subject line, the greeting line is the next point where I decide if I want to read on. Starting off with “Hello Friends” or “My Dear Friend” or “Treasured Business Associate” is not in your best interest. Why? Because this is not how people communicate with one another on LinkedIn….or in real life! You want to start off with something engaging that makes the reader feel as if you are writing directly to them!

Step 6: Choose a Subject Line. This is extremely important, as you want to write something compelling enough to get your audience to open the message. My biggest piece of advice is to lay off the Caps Lock key. There is nothing worse than looking at a subject line that is screaming at you. For that matter, leave out the excessive use of all capitals in the body of your message as well. This can be off-putting.

Step 7: Proof Read! In this extremely critical world, few things are worse than sending a message out to thousands of people and misspelling an element of your message. Even worse though? Get ready to be educated by the “Grammar and Spelling Police” as they give you lessons on how to spell words and form sentences. Proofreading protects you from this and gives your message that professional sparkle.

Step 8: Choose Your Platform. Personally, I believe that LinkedIn was made for communications like this. It is a networking platform and this can be viewed as an extension of networking. Facebook, on the other hand, is more specific. I would only do a mass message on Facebook if I have a target group created where they are familiar with me and my business. Why? Facebook users can be quite vigilant when it comes to hitting the “Spam” button on messages that they do not want to deal with. LinkedIn, on the other hand, allows you flexibility and makes it easy to send messages like this. The only drawback is that you can only send them in batches of 50. My top tip for LinkedIn is to make sure before you send the message to un-check the box next to “Allow recipients to see each other’s names and email addresses”. You will find this below the message box. This helps your message look more personal and direct.

Overall, these messages should be used within an overriding social media marketing strategy. Don’t send them in high frequency as they can be very annoying. Keep your messages written with your target market in mind and only reach out when absolutely necessary. Oh yeah, and drop the “Hello Friend”.

Read More

4 Ways To Add A Human Element To Social Media Marketing

Go! Blog Image Templates (900x350) (46)

Here’s one of the biggest secrets of the social media marketing world — people like to speak with other people. The human element of our work is what makes it stand out from any other form of content marketing. Brands can connect with customers and build lasting, long-term relationships like never before. But how do you add a healthy dose of humanity to your content strategy?

We recently spoke with Todd, the marketing manager of a fast-growing app company. While being firmly set in the tech world, Todd had a hard time grasping social media marketing , especially when we told him the content he had been publishing lacked a bit of the human touch. These are the suggestions we offered Todd:

1. A casual tone. Yes, you want your brand to come off as professional. However, you also want your brand to have an approachable position. Your copy should be written in a way that your followers feel comfortable enough to interact with it. Ask questions, invite comments, and have some enthusiasm in your content.

2. Showcase your favorite people. Do you have great customer stories to share? Send them out and do so often! Share testimonials, reviews, and customer feedback. This will make your customers smile because it shows how much you listen to your audience.

3. Offer a “behind the scenes” look. What better way to make your organization look more human than to show the humans that run it? Speak with your employees and share their story on social media. Explore your office with Facebook Live broadcasts. Host Q&As with various different members of your staff and address your audience head-on. It’s a proven method to get people talking! 

4. Chatbots. Wait, chatbots? Yes! Chatbots may seem to be the opposite of human, but if you have a well-developed chatbot, the experience will capture your brand’s tone, message, and mission ; all while seeming conversational. You can capture a human tone through your responses and push the envelope on customer service in the process.

It’s important to show the human side of your business on social media. If you try to approach this type of marketing without considering the, well, social side, you will fail to generate the right level of engagement. The good news is that if you follow the above steps, your brand will have an approachable and effective content strategy.

Click here to learn how we can help your brand perfect its tone on social media! http://ow.ly/ngnZ30jtNvO 

Click Here to Subscribe

Read More

4 Steps To Writing A Professional “Away” Message

Write a Professional "Away" Message

Customer service is one of the main reasons why Facebook Messenger has risen above most other messaging apps. With its connection to Facebook itself, users can contact brands on Facebook easier than ever before. But what happens when a customer sends over a message at 5:01p.m. and your team leaves at 5:00? If you have a great customer service team, you may have reps who are willing to stay a few minutes to respond to that message. But what happens if your company receives a message at 3:00 a.m.?

The best answer to this is to create an away message for your Facebook Messenger. It will automatically reply during your off hours, which you or your social media marketer can set up in Facebook’s settings. Your message should be well thought out and informative. 

Here are four simple steps to take so you can create a message like this:

1. Friendly and professional tone. First, you need to set the tone. Obviously, this isn’t the message that your customers thought they would see, so make sure this surprise is positive, friendly, and professional. Apologize that you missed them, ensure that their message is important, and that you will get back to them as soon as possible.

2. Offer information. Before they become upset that you’re not at the office, make sure you include your hours of operation. This will help them gain a better understanding of your business, and also when to expect a response. Additionally, add your phone number and other basic info. This may answer their question without any further steps, but whether their question is answered or not, you should still reply when you return to the office. 

3. Offer resources. You may not be able to help them in real time, but you can still be a resource. Provide a link to the F.A.Q. page on your website or links to pages that answer some common questions that your customers ask. These links should be helpful and be very easy to navigate.

4. Gratitude and a promise. The whole goal of this message is to make sure that the customer understands that their message didn’t fall down some virtual rabbit hole and itwill never be received. So making sure they feel appreciated and heard is key.

Here is an example of a well-executed auto-reply away message:

Hey [name], thank you so much for reaching out to Green Logic, LLC. Our hours of operations are Monday – Friday 8:00 a.m. to 5:00 p.m.. We’re sorry we missed you today, but we assure you that we will see your message as soon we log back in! In the meantime, be sure to visit our F.A.Q. page here for some quick answers. We promise we will get back to you as soon as possible. Thank you! 

We can’t all have a team ready to respond 24/7. For those times that your office is empty and your team’s smartphones are off, an away message is important. The above steps can help you make a message that will make your customers smile.

Click here to learn how our team can help you with any aspect of social media marketing: http://ow.ly/ISUN30jmffX

Click Here to Subscribe

Read More

3 Steps To Timely Customer Service On Social Media

Go! Blog Image Templates (900x350) (44)

Sorry 1-800 numbers, social media is the new way to reach out to a brand. There’s no hold music, no dropped calls, no “transferring to another department.” All those infamous customer service pet peeves are fading away thanks to social media marketing. But is your customer service team using this platform right?

When a brand is represented on social media, they are automatically expected to give a response in under an hour. In fact, studies show that approximately 65% of people who reach out to a brand via Facebook, Twitter, Instagram, or another platform expect a response within an hour. They want their inquiries responded to at a rapid rate– and who can blame them? Everything else is happening at lightning speed thanks to the internet, so why should their friendly, professional, and thorough answers come at a slower pace?

If you’re one of the many businesses that respond slower than the “one hour standard” or fail to respond at all, you need to checkout these tips.

1. Have a rep at the ready. Your business should always have someone available to respond to customer inquiries. The best and most obvious way to do this is give your employees access to the social media platforms on their mobile devices. Even on the go, they can offer a quick response. They may not have all the answers right in front of them as if they were at their desktop, but they can refer them to the right solution.

2. Establish your hours. Don’t feel like setting up a night-shift rep? Many companies don’t want to have a rep immediately available at all times, especially after their hours of operations have ended. There’s an easy answer to this. You can create and schedule an automated “away” message inside Facebook itself. If you really want to go the extra mile for your customers, include helpful links that answer the most common questions. 

3. Chatbots. A chatbot should not replace a live person. Instead, it should enhance your customer’s experience. If created correctly, chatbots can help customers with troubleshooting issues, placing orders, and much more. People love getting an immediate response when they have a question, and chatbots run 24/7, so they’re a great way to keep your customers happy.

As you can see, it’s easy to always be in touch with your customer base. If you respond fast enough, Facebook will reward you with a note at the top of your page (and will sometimes even alert your page visitors!) that says  “Usually responds within an hour.” This is something your a business should strive for, because it lets your customers know that you provide great customer service. 

Looking for help with your social media marketing? You’ve come to the right place. Our team of marketers are here to help you achieve the best customer service possible. Click here to get started: http://ow.ly/Zgrh30jm0nU

Click Here to Subscribe

Read More

6 Social Media Trends That Are Already Dominating 2018

Go! Blog Image Templates (900x350) (28)

When clients come to us with failing social media marketing campaigns, we try to look at the nuts and bolts of their strategy and content. Sometimes, the answer is obvious. Other times, it takes some serious analysis. Yet one of the most common issues we see when business owners try to manage their own social media is a lack of innovation.

If you’re trying to be successful on social media and maintain an ever-increasing level of engagement, you absolutely must adapt your strategy to appeal to today’s trends. All the experts agree, 2018 is expected to be the year that millions of businesses begin their social media marketing journey. As such, you need to know the most popular and trending strategies.

At The Go! Agency, we take pride in incorporating the most current and engaging strategies into our client’s social media campaigns. Whether it’s a new video format or communication tool, we’re there to try it out. Here are the current trends of 2018 and how they can help your brand today:

1. Chatbots. It seems that we have come full-circle with customer service. For a long time people preferred humans over speaking with a machine. Now, over 65% of customers who shop online prefer to converse with chatbots in platforms such as Facebook Messenger. Chatbots make customer service simple, effective, and fast. The best part is that Chatbots are specifically crafted for your brand. So whether you sell shoes or auto insurance, a chatbot can level up your customer satisfaction.

2. Re-Targeting. In the world of Facebook advertising, re-targeting has proven to be one of the most effective ways to further develop relationships with existing customers. If a customer completed a transaction or if they were interested in your brand at one point in time, re-targeting will be able to position your brand in the spotlight of their mind (and screens).

3. More Engaging and Longer Tweets. In 2017, Twitter made the monumental decision to change their character limit from 140 to 280. For marketers, this was a game changer. Now, you are able to really embrace your brand’s message and story through a single tweet. Moreover, more and more brands have been crafting their content with content that will get people talking. Content that incorporates requesting feedback, asking questions, posting polls, etc. has proven to be really on the rise. A real, organic conversation with your audience. Imagine that!

4. A Heavy Focus On (Optimized) Blogs. Despite blogging being one of the original forms of internet-based communication, it’s stronger than ever. Blogging is particularly great for both B2C and B2B businesses that have a desire to share pertinent information with their customers and the online community as a whole. And thanks to SEO, your blog will get you more web traffic than ever before. Optimized blogs are a sure way to increase your search result rankings and gain more online visibility.

5. A Real, Engaging Voice. Of course, you want to stay professional. Of course, you want to be as polite and mannerly as possible. But more and more brands have employed a casual and fun tone when engaging with customers- especially when responding to comments and questions on Facebook and Twitter. If you decide to take this route, you’re humanizing your brand, thereby strengthening the relationship between business and buyer. It’s a win-win in the marketing book.

6.  Stories, Stories, Stories! Have you been on Facebook, Instagram, or Snapchat lately? If so, you’ve most likely seen a menu of circular profile images on top. Those are Stories, content that only lasts for 24 hours and gets a ton of visibility. Stories have taken over social media feeds and are changing the way audiences interact with brands. Platforms, such as Instagram, are consistently adding new features and options that will make your content pop. This is especially true for Instagram, which has a ton of features and options that will really make your content pop. Be sure to utilize this tool in both video and image formats.

For some, 2018 is off to a great year. We’ve seen some brands skyrocket to new visibility heights. For others that are struggling to stand out, they may need to adjust their strategy. Keep the above ideas in mind when going forward with social media to gain an advantage like no other. 

Did you know that we work with hundreds of brands in order to help them stay ahead of the marketing game?

Contact us today to learn how our Go! Agents can help you! http://ow.ly/GkXX30iqiBw

Click Here to Subscribe

Read More

How To Make Your Customers Social Media Stars


Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following tips:

1. Retweet and Quote tweeting. For big brands, they can be tagged thousands of times a day, especially after a really successful post. Every now and again find a tweet that you’re mentioned in (try to choose a positive one!) and retweet it.

2. Fan of the month. Some companies will have nominations for fans of the month and showcase particularly faithful fans on their social media profiles. Strictly speaking business, it’s awesome publicity.

3. Testimonials. We all know the power of testimonials. Good reviews are social media gold! Share a customer’s positive experience with the rest of your online followers.4. Replying. One of the first rules of social media is responding to messages. ALWAYS stick to this rule, even if it’s a short reply. Be sure to stick to this rule! Otherwise, your fans will feel ignored.

These methods make those chosen customers to feel special, but your whole social media audience will see you care!

Did you know The Go! Agency is the representative of hundreds of companies online? Let us do the connecting for you! Your customers will be glad you did.

Click Here to Subscribe

Read More

Is Your Business Ready For Chatbots?


Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s everything you need to know about chatbots and their impact on social media marketing.

First of all, you might be unsure of what exactly we’re talking about. A chatbot is an automated program that people converse with on a variety of messaging applications. Most likely, you’ve already had dealings with bots without even realizing it. Apple’s Siri is one of the most popular and accessible- although a vast majority of bots use text to speak instead of a robotic voice. Now, more and more businesses are creating their own AI systems to create a brand new experience.Here are the incredibly simple steps someone takes to chat with a company’s bot.

1. Choose your platform. Many people will utilize Facebook Messenger or WhatsApp to speak with bots since they already use these messaging tools. Still, many platforms such as Kik, Skype, and We Chat are adopting chatbot features as well.

As you can see, you don’t have to download the Nike app to chat with their chatbot, or the Wall Street Journal’s app to chat with theirs. Instead, they are using the most popular platforms to be in their audiences’ line of sight, just like they do with traditional social media.

2. Choose your bot. First, we tested CNN’s chatbot. On Facebook Messenger, we simply searched for CNN and picked the bot from the results. (It had the lightning bolt-emblazoned Messenger logo next to the profile image.)

3. Start chatting!  After choosing CNN’s bot, we chose “top stories” from the chat menu, and it started giving us all the headlines we could ask for! Then, we searched for “social media marketing” news, and it gave us a customized result.

Each bot has unique commands, prompts, and buttons. For example, Uber’s bot has a car button that you can press to start scheduling a ride. It’s a new way to customize communication with your customers that works along side your pre-existing social media marketing.

Business owners from many industries have begun creating chatbots. There’s a bit of irony, however. There’s a less human side to this area of social media, but people feel closer to their brands because of the “one on one” feel of the chat. Conversation truly is an artform, even with a robot.

The big question is quality. Chatbots are created to be able to respond a wide variety of user-generated prompts. Yet as we have seen with Siri, an AI can only do so much. Still, updates are released every day, and the future seems bright for robot-kind.

These bots may not be the robots we all thought we would have in the future, but they appear to be doing a good job. While the bots are slowly dominating messenger apps, it remains to be seen just how receptive audiences will be. So far, people like them for their instant response and convenience. And if fans start to congregate towards a new communication device, marketers must adapt.

Are you struggling to adapt to all these social media updates? Contact us today to see how we can handle it for you!

Click Here to Subscribe

Read More