Now that spring is here, you’ve probably seen a lot of tips and tricks for cleaning out your home. But what about your digital marketing?
Spring cleaning isn’t just for basements anymore! Regular updates to your digital marketing infrastructure are important to keep things optimized and running smoothly. After all, the marketing standards have heavily shifted over the past 5 years, so why would you want a website that hasn’t been updated in 5 years?
Like in your home, an in-depth digital marketing clean is harder than most people realize. That’s why I’m going to share the 5 things you need to do to spring clean your digital marketing.
1. Freshen Up Your Lists
If you’ve been practicing effective digital marketing, then you’ve almost certainly got a few lists lying around. Potential customers, email lists, etc. But when was the last time you looked at these lists to make sure that none of those names or email addresses had lost their relevancy?
For this part of spring cleaning, you’ll want to review your lists and take off any expired emails, addresses, people who can no longer be considered potential customers, etc. A simple way to do this for your email marketing list is to send out an email blast asking users to verify that their information is correct or needs to be updated.
2. Take Out Your Website’s Trash
If you’ve been updating your website over the past year (or more if you haven’t done any site cleaning before), then there’s probably some content that has expired. This can look like: non-functional links, missing images, or pages that your website just doesn’t need anymore.
Now is the perfect time to clear out this digital junk. If you see any pages that are irrelevant, have links that don’t work, etc., then salvage what you can and scrap the rest. Finding a lot of issues across the board is a major sign that your entire website could use an overhaul.
3. Edit Your Email Strategy
You’ve been keeping up with your email marketing, but what results are you actually seeing? I often see that people start email marketing with good intentions, but before long it becomes a chore and is given the least amount of attention possible.
Make sure that your email marketing is performing well by looking at your results and comparing what you’re getting with what you’re aiming for. If there’s a disparity, that’s your sign that you need to give more attention to your email design, copy, or delivery system.
4. Track Your Social
Do you know what sites your business is on? Maybe you tried Pinterest for a few months before losing interest. Look around every social media platform and see if you have any presence that might have fallen to the wayside.
If you do find any old accounts, you’ll have a choice to make for the account. If you can show that it’s boosting your SEO, then by all means, leave it standing. But if the page looks unprofessional and isn’t doing anything to benefit your business, then scrap it ASAP or put in the work to make it work toward your business goals.
5. Brush Off Your Branding
When was the last time you worked on your branding? Without a devoted marketing and branding team, there’s a good chance it got lost in the stress of day-to-day operations. Take some time to reflect on what you want your company to emphasize in its public image, then compare that to what messages you’re actually sending.
Some questions to ask during this process:
- Does your logo reflect your brand identity?
- Are you maintaining consistent branding in your visuals and promotional materials?
- Does your social content mix advance or contradict your brand’s values?
If your answers are showing anything but a consistent brand image, then you need to redouble your branding efforts or find a team that will handle those concerns for you.
Start the Cleanup
While you’re spring cleaning around the house, you may as well keep the ball rolling and extend that cleanup to your digital marketing. It’s a lot of work, but you’ll be glad that you took the time to focus on digital marketing when you’re seeing increased traffic to your business and engagement with your brand!
Does this sound like too much to handle? Let’s talk about your options during your free consultation with The Go! Agency!