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Tag : branding social media

The Worst Status Updates Ever and How to Write Better Ones

050819 Repub_ The Worst Status Updates Ever and How to Write Better Ones
8May

Status updates are the backbone of any social media account. A page can have an amazing profile photo, the best cover image in the universe and hundreds of positive reviews, but the bulk of content that people will see are the status updates. Mess them up, and it can destroy your good work in other areas.

If you’ve read the other posts in this series, you’ll be unsurprised to find out that the page we created as “The Worst Facebook Page In The World,” doesn’t do very well when it comes to their status updates.

I’m going to go through a few of their updates now and show you their issues, along with the best practices that could be used to make improvements.

Status Updates With Bad Writing

Let’s start off with the easiest issue to solve, but also the one my team and I see most often: terrible spelling and grammar.

In this day and age where every phone and computer has spell check, there’s simply no excuse to misspell anything.

Here at The Go! Agency, when my team writes status updates for clients, they use software to help check spelling and grammar. From there, the copy is proofed by another team member to make sure there aren’t any leftover errors.

While this process may be a bit too much for a small business, there’s still no excuse for not doing a quick check yourself before you hit “Publish.”

Using correct spelling and grammar isn’t going to win you any new customers, but it does ensure you look professional. Status updates filled with errors can turn customers off because they make you look sloppy and lazy.

Do you need to be the Ernest Hemingway of status updates? No. But do you need to make sure you’re not posting typos and spelling mistakes? Yes.

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Status Updates With Unappealing Photos

Your business might be in a shack in the middle of a parking lot. It could be in an unappealing strip mall with a dull storefront, or it could be the size of a postage stamp.

Many business owners don’t have the perfect location and have to do the best with what they’ve got. A lot succeed despite these weaknesses.

But showcasing those weaknesses on social media can only hurt your business.

Before you post photos from your business location, ask yourself how potential customers will respond. Sure, maybe your location isn’t the best, but do you really want to highlight that? Remember that you’re in control of how your photos look and what they show, so only show your best side.

That run-down shack might look delightful inside.

Behind that dull storefront might be a sleek, modern restaurant.

That postage-stamp-sized business might be cozy and warm inside.

You decide what people see, which means you can (and should) hide the less great parts of your business.

Which brings us to our next failure:

Status Updates With Bad Quality Photos

You can probably see a theme here: If a visual isn’t the best quality you can possibly make it, don’t post it. Remember the old quote that goes, “Better to remain silent and be thought a fool than to speak and to remove all doubt”? The same rule applies with social media.

If you can’t post something of a high quality, don’t post anything. Sure you won’t be making progress toward your marketing goals, but you at least won’t be making things worse, either.

Unfiltered Status Updates

For everyday users, Facebook is a great place to share opinions. People get used to that free space to say whatever comes to mind, and they think that it’s okay to use their business page as their personal soapbox.

It’s not okay.

Your business doesn’t get to have opinions on controversial topics. It’s great to post content that your followers enjoy, but if it even comes close to the realms of politics or overly personal subjects, do yourself a favor and avoid it like the plague.

Don’t Settle for So-So Statuses

You’ll only get one chance to make a good first impression, so make sure your statuses are up to the occasion. Use our “Worst Facebook Page in the World” as an example so you can avoid these common pitfalls!

Need a little extra guidance on your Facebook updates? Schedule your free consultation with The Go! Agency!

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Is Your Social Media Marketing Company a Good Fit?

Is Your Social Media Marketing Company a Good Fit?
23Jul

No one should settle for “meh” when it comes to social media marketing companies. Some of those companies just can’t hack it–and make the rest of us look bad in the process. How will you be able to tell that your prospective social media marketing agency is worth the investment? Here are some hallmarks of a good social media marketing firm.

1. The staff members fill specific roles. 

The smaller the firm, the more hats each employee wears. However, great social media marketing companies will have team members with specific jobs (account managers, content writers, graphic designers, etc.). That’s because those companies want these tasks to be completed by people who know what they’re doing. Sure, sometimes an account manager might throw together some graphics as a place holder, or the team will split the duties of a coworker who’s on leave, but generally all roles are clearly defined. 

2. The firm is focused on your long-term success.

You want a firm that looks at the big picture. These firms won’t waste resources on campaigns or tactics that will not have lasting effects. The managers strategize with you on a monthly basis, but with an eye on their annual strategy for your brand. This technique can be slow to take-off, but then will yield steady results. Such social media management companies are proving that they are invested in their clients.

3. Your account reps are accessible and responsive.

(Please note the tacit “within reason.” Few reps will be on-call 24/7/365, unless otherwise stated and even then only in case of an actual emergency.) If you have a question, you can easily reach them for an answer. If you have a problem, they will address it immediately. You should be able to get into contact with the correct person when necessary. On a slightly related note, good firms have low turnover. This is great because it means you will probably keep the same account manager or creative team throughout your relationship with the firm. This also indicates that the firm has good management and reliable employees.

4. They listen to and address your concerns.

A good social media marketing agency will work with you. True, you might disagree with their advice, but they won’t force you to follow it. They will be knowledgeable about your situation and will have researched the challenges facing your industry. They have a vested interest in your success, so they will try to persuade you on the best marketing strategies. Bad social media marketers take the maxim, “the customer is always right,” to an extreme–agreeing with every idea from the client, no matter how wasteful, silly, or damaging.

5. Good social media marketing firms have successful track records.

These agencies proudly display portfolios of previous campaigns and testimonials from satisfied clients. They have nothing to hide. Reputation matters: your agent should be able to provide references upon request.

What do you look for when hiring a social media marketing agency? Tell us in the comments!

How does your current social media marketing firm measure up? The Go! Agency has the digital marketing skills you need to thrive in the modern marketplace! Contact us today for a free consultation!

 

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The Best Instagram Tools You’re Not Using

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19Jul

Instagram has cemented itself as the premier social media platform of 2018. Less confrontational than Twitter, less esoteric than Tumblr, and more careful with your information than Facebook, Instagram is attracting users in droves. It is no longer just a collection of latte art, food porn, and bathroom-mirror-selfies: Instagram has risen to the top of the pack for social media marketing opportunities. 

Unfortunately, some brands aren’t taking advantage of all Instagram has to offer. Are you getting the most out of your Instagram account? Today we’ll discuss the features that you should be using (but probably aren’t).

Feed

• Following hashtags: Just like on Twitter or Tumblr, you can follow hashtags on Instagram. This will allow you to keep track of trends, influencers, and even your own brand’s hashtags!

• Muting users: Muting allows you to hide people from your feed without actually unfollowing them. This feature is a boon to anyone who is tired of seeing post after post of a friend’s baby (scientific fact: All newborns look like Yoda, no matter what filter you use), but can be equally beneficial to marketers who want to grow their brands! You can follow back without being bombarded with unwanted content.

Stories

• Archiving: Instagram Stories are fun yet fleeting–like the bloom of the Arizona’s Queen of the Night cactus, or a Twitter feud. You post a topical, silly, or fascinating video, and it disappears forever after twenty-four hours. Not anymore! Now you can choose to archive Stories, preserving them forever in your profile. Just go to your Insights to find them all. Note: only account owners will be able to see archived Stories.

• Highlighting: Basically, these are curated collections of your archived Stories. Archiving Stories just keeps them in the back end of the app. If you want users to be able to see these Stories again or if you want to organize them into channels, you can create a Highlight channel. Each Highlight contains Stories grouped by theme. Technically, you can decide to group your highlights by any way you see fit (“Stories Featuring a Mike,” “Stories Featuring Mike’s Right Thumb,” e.g.), but theme is your safest bet.

Posts

• Descriptions: It is almost ludicrous how many Instagram users waste the opportunity for content marketing. Including hashtags and mentions in descriptions will help users–i.e., potential customers–find you.  

• Filtering Comments: Trolls happen, so do bots, spammers, and lonely Russian singles who would love to chat with you. All of these miscreants will create new accounts as fast as you can block them. Thankfully, you can filter comments on Instagram! Filter according to keywords, phrases, or hashtags. This filter works on the “set it and forget it” principle: these comments are removed automatically.

• Hashtagging: Sometimes 30 tags just won’t cut it. What’s an enterprising user to do? You can repost content using all-new hashtags! Just delete the comment with the old hashtags and post a comment with fresh hashtags.

Overall

• Instagram Tutorials: Instagram wants to help you have the best possible experience on its platform. Topics range from improving your profile to building a community. Find these in the Business Settings on the app.

• Utilizing hashtags to build communities: Social media is all about connection, and Instagram is no different. Communities center around common hashtags. These hashtags range from hobbies (#NaNoWriMo#inktober), to interests (#caturday#yogaeverydamnday), to social causes (#PuberMe#bodypositive).

When clients ask us what they’re doing wrong, we often respond that the problem is what they’re not doing. A tool can’t benefit you if you don’t use it to its full potential. Instagram has many more innovative and attractive features at your disposal — all you have to do is use them!

Do you want to get the most out of your social media marketing strategy? That’s why we’re here! We can help you streamline your social media channels, create a cohesive message, and attract your ideal customer. Contact us today for your free consultation!

 

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SEO for Amateurs: What, How, and Why

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16Jul

If your brand has a website, you have probably heard of SEO. This concept is frequently mentioned, but rarely discussed in lay terms. What is it? How does it work? Why should you care? We’re here to break it down and help you understand how to make it work for you. 

The What

Search Engine Optimization (a.k.a., SEO) is the process of optimizing the content of your website for search engines (shocking, we know). People rarely look past the first few pages of search engine (let’s be honest, of Google) results, so the closer your website is to the top of that first page , the better. SEO is considered “organic,” in that you are not paying a search engine for your rank. 

The How

Ask yourself how much you really want to know about SEO, because there is a lot of information to unpack here. At first glance, SEO might appear to be an ice berg: small on the surface, gargantuan beneath the waves. In reality, SEO is more like an ant hill: it looks simple enough above ground, but that unassuming mound of dirt hides an extensive and intricate network of tunnels guarded by hordes of zealous soldiers.

What we’re trying to say is this: SEO is surprisingly complicated. Here is a very brief, very broad overview of SEO mechanics.

Search engines (almost all of them, anyway) index sites using crawlers, computer programs that continually browse the internet. As crawlers travel the world wide web, they index and catalog all of the information they find. The search engine’s algorithm then sorts the findings according to two criteria: relevance and popularity. Relevance is influenced by myriad factors, including external links, meta data, and citations. Popularity is a factor because the algorithm–much like middle school students–assumes that popularity is a good indicator of value. (Generally, that holds true.)

You optimize your search engine rankings by incorporating keywords and key phrases into your website and content. How do you know which words are key? Well, what are the most common search terms used by your customers? What do people type into the search bar when they’re looking for your industry, product, or service? Some of this seems like it would be common sense (for example, a gluten-free bakery would use keywords and phrases like “gluten-free,” “gluten-free ingredients,” “celiac,” et cetera), but there are other aspects that you might miss (e.g., there is often an overlap between gluten sensitivity and other dietary restrictions). Most people use keyword research tools such as Google’s Keyword Planner or Keyword Explorer from Moz. SEO is more than stuffing your website with keywords and calling it a day. You must carefully integrate keywords into your content.

By the way, remember the ant metaphor? Much like the angry soldier ants who fiercely protect their queen and kin, Google doesn’t play. If there are indications that you’re gaming the system (keyword stuffing, manipulating back links, or any other black hat nonsense), you will be penalized. The algorithm won’t literally attack you, but you’ll lose rank. There is no appeals process, either: the only way to regain your standing is to reform your SEO practices.

The Why

There is no logical reason to abstain from SEO. A well-designed website is using at least a few keywords anyway–the process of SEO just ensures that the best keywords are being used. A brand has no excuse to avoid this powerful tool.

Need help with your SEO? Yeah, you do. Contact us today for a free consultation!

 

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The Most Common Design And Visual Mistakes Social Media Marketers Make

Design Mistakes
4Apr

In our previous blog, we discussed five techniques to incorporate into your social media marketing strategy when you are creating visuals. We promoted these so you can avoid big mistakes that many brands (even major ones) often make. With that in mind, you might be asking about the biggest foul-ups you should avoid. That’s why we created this list.

These are the biggest branding blunders you can make on social media. As you read, you may find yourself itching to log into Facebook, Twitter, or even Pinterest and fix these mistakes immediately. Don’t panic, however. Even the biggest brands make mistakes– that’s the beauty of social media marketing, there’s always room for improvement.

1. Controversial imagery. A few years ago, major clothing retailer Gap made a major faux-pas by creating an ad that was perceived as racist. They took down the ad and withdrew it from all their channels, but the damage was done. Dove, Peta, Pepsi, and Sony have all made similar huge mistakes by not thinking their imagery all the way through. The results ended up offending a group of people and backfiring on their brand considerably. Do yourself a favor and look at your marketing from ALL angles.You can cause a firestorm if you’re smart.

2. Poor quality imagery. You would be surprised at how many brands don’t see a problem incorporating blurry, pixelated or poor quality imagery– especially when designing a cover image for Facebook, Twitter, LinkedIn or another platform. Make sure your images are at least 300 dpi and used in its more optimal form. Of course, there are other mistakes that could be made. Typos in superimposed texts, content that doesn’t match your branding, off-subject content, and more. 

3. Cut off imagery. You spent hours designing that cover image. You uploaded it and it looks great. So why is your VP of Sales calling you saying it looks all wonky on her iPhone? When you’re designing your imagery, you need to accommodate for all screens and platform specifications. While it is possible, it can be quite challenging without a team of designers helping you. Even more frustrating, they have changed these dimensions before and continue to do so, so your team must be ready to adapt their catalog of files at a moment’s notice.

Take a moment and do a quick Google search for marketing mistakes. You will find countless examples of big brands that have made these errors and in some cases, continue to do so. Make sure you get the right kind of publicity and market appropriately.

To learn how our team of designers can improve your company’s online branding, click here: http://ow.ly/aMtS30jdZHM

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The 5 Secrets To Improving Your Social Media Imagery

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2Apr

Let’s say you’re looking at a house online. Sure, knowing the dimensions, numbers of rooms, and statistics are all vital factors to learning about the property. But what you really want is a large album of photos to check out. Even though they were angled and staged by a professional photographer, we prefer to have a visual of the real deal. It’s the photos that make you want to contact the realtor. Without great pictures, you would never even consider visiting the home. 

Your social media marketing should abide by the same laws.

Take a look at some of the most recent updates your brand has published on Facebook, Twitter, Instagram, and other platforms. What do the images look like? Is it the content you want to represent your brand? Are your proud of it? The truth is, social media is quickly becoming the first piece of content many consumers see when experiencing a brand for the first time. The last thing you want is to present your brand with shoddy images.

Since it’s spring time, you might want to consider some spring cleaning on your social media images. These five techniques are used by professional content marketers when they are creating quality work. Are you ready to get creative? 

1. Crisp, clean, and quality photos. Photos that capture certain elements of your company are effective on social media due to their originality and human nature. However, you want to make sure that these photos are high-quality. If a quality camera isn’t in the budget, most smartphones come with a decent camera of at least 12 megapixels. This will allow you to take a clear photo and minimize blurriness. When deciding on your subject manner, make sure it is in the center of the photo and is self-explanatory. No one wants to try and decipher what the subject of your photo is. Photos can be action shots of your employees helping customers, snapshots of your latest products, or even pictures of your organization’s location. All of these are great ways to add a bit of originality to your strategy.

2. Stock photos. If you’re not ready for the camera, you might want to consider high-resolution stock photos. These files should be large in size and as clear as day. One thing worth noting– if you’re going the stock photo route, keep in mind that because of the number of people that use these purchased images, they may come off as inorganic. Some of these photos have cheesy actors or props in obviously fake scenarios. Weed through the stock photo sites such as iStock and find ones that don’t look staged. Another good rule of thumb is to avoid clear cut face shots of the actors. It’s all about capturing a certain element of your business, not identifying a person to represent your business specifically.

3. Logos. For some businesses, this one is fairly simple. Others may have to go back to the drawing board. When creating a social media page for your business, you should have your logo as your profile image. This should be the latest version of your logo and be as high-quality as possible. If you have this logo in vector form (.AI, .EPS, and smart .PDFs), that would be best since you will need multiple different files with dimensions that meet platform image specifications. In other words, the image you use for Facebook may be cut off on Twitter, or vice versa, depending on the platform’s current standards (which often change).

4. Branded images. Combine steps 1-3 for this step. Harness the power of graphic design and create images with your branding superimposed upon relevant images. Whether you just add your logo or further graphics that match your tone, colors, and style, this is an important part of a your content rollout. One of the best ways to create this is through Canva. The team at Canva has created a world-class platform in which you can generate and share truly original designs that are sized to each platform’s specifications.

5. Videos. Ask any professional in the social media marketing world what the most crucial part of an image strategy is, and they will say video. This medium must be incorporated into your monthly content calendar because of its effectiveness but also because of how it takes priority in the current platform algorithms. Incorporate production-quality videos showing demonstrations of your products or services, Q&As, behind the scenes, announcements, interviews, and much more. Camera shy? No worries. A collection of pictures can be morphed into a slideshow that matches your branding.

It’s time to jazz up your imagery. With the above 5 techniques in mind, how does your current content stack up? If you’re starting to see room for improvement, that’s a good thing. You’re taking your first steps into a better understanding of quality content. But here’s the issue many face– each one of the above requires a team with both skilled creatives and analytical managers. That’s where The Go! Agency can step in. Every day, we create a variety of quality imagery for our clients so they look their very best online! 

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Setting The Tone: Writing My Business’s Social Media Bio

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28Mar

We recently published a blog about the general structure of a social media bio for your business. Perhaps you sat down with all those tips handy to write your new bio and still came up blank. No worries! We’ve only begun to skim the surface.

To create a spectacular bio, you need to pack a punch with your copy. As we’ve said, you already have a very limited space to formulate your message. As a result, every word needs to count. But if you do this right, your bio will increase your online visibility and drive more traffic to your business.

Here are five tips for creating an engaging and effective bio that you can use across all your social media accounts:

1. Cut out as many “stop words” as possible. In the world of SEO, experts refer to words that would not ever be searched for, such as “the” “a” “an” or “us” as stop words. While it’s impossible to write legible copy without these important words, you should prioritize searchable keywords that define your industry, location, demographics, and business as a whole.

2. Be passionate. You want to be as professional as possible, but if your bio puts your readers to sleep, you’re not setting a very good tone for your business and team. Write your bio to exhibit that you are proud of your mission, your team, and that you deliver exceptional quality that exceeds your competitors.

3. Be human. The whole point of social media marketing is to appeal to your audience in a human way. Do not use phrasing that is over the top or full of industry-exclusive jargon. Instead, focus on vocabulary that is casual and understandable.

4. Don’t oversell. One of the biggest issues we see with many companies’ bios is that they over deliver. “The best in New York.” “Sure to offer an amazing experience.” “The most effective product you will ever use.” This isn’t the place to over promise and under deliver. Instead, use your passion and tone to show that your business offers benefits based in reality. Then, your customers will be able to see that you’re amazing on their own.

5. Be personal. At the very end of your bio, directly address your audience. Include “you” or “your” so they feel like they are being directly addressed. It might sound a bit cheesy, but there is a lot of psychology at play here. If they feel as if they are being spoken to instead of being spoken at, they will feel more comfortable with your brand and more inclined to respond to your call to action.

As you can see, you’re going to need a bit of a creative spark to truly make an outstanding business bio. The good news is that as long as you’re excited about your business and have a drive to appeal to your customers, you shouldn’t have a problem. But just in case writing isn’t your thing, The Go! Agency has a proven track record in creating outstanding bios and maximizing profiles!

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Writing An Amazing Bio For Social Media Marketing

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26Mar

If you had to sum up what your brand represents in a brief statement, would you be able to do it? You would think that it’s a simple task, but many business owners and marketers alike find themselves fumbling in an attempt to narrow down their mission into just a brief paragraph.

When it comes to crafting a perfect social media biography, you need to think about short, effective, and keyword-driven copy. You’re competing against your audience’s attention span and the platform’s limited space, so you really need to make every word count. With this concept in mind, let’s jump right into it.

Here is a great bio to look at for reference:

Oak Meadow Assisted Living Community is located in the heart of Tuscon, AZ and has been improving residents’ lives since 1977. We specialize in Memory Care, Personal Care, Independent Living, and Respite Care. If your aging loved one needs help with day to day tasks or suffers from a form of dementia, contact us today to discover how can help. Call 555-343-2766 to learn more or visit our site to learn more: www.samplesite.com.

Here are the steps to take when writing your company’s bio online:

1. Revisit your mission statement. You’ve most likely written a mission statement in the early days of conceptualizing your business. Mission statements serve as a great resource when you’re writing a bio for social media. In fact, this is where you may find a lot of inspiration. Ask yourself this question — “What would I need to know to understand this business as an outsider?” Your answer should be the driving force behind your biography.

2. Searchable keywords. Since space is an issue, make sure all nouns are important keywords people would use to search for a business like yours. Your goal is to establish what your business is, the services you offer, and who would actually need what you’re offering. You can see above that Oak Meadow’s bio does all that in a very small space. You really wouldn’t need much more to understand Oak Meadow’s operations.

3. Add a call to action. This is important, particularly for Instagram since you can’t add links to your posts. This is a vital call to action that a surprising amount of people forgo. Don’t forget, one of the main goals of social media is to invite your audience to further delve into your brand. A call to action should always be accessible. For Instagram, you can end your promo posts’ copy with [LINK IN BIO] so your audience doesn’t have to look far for your website. Additionally, as Oak Meadow put, you should add a phone number so everyone using their smartphones on social media (over 200 million daily) can just tap your number and the conversation can begin!

4. Make it consistent. Finally, don’t forget that your bio is a major part of your branding and as a result, you need to ensure it is consistent across all your accounts on the variety of platforms. Your bio on Facebook, Twitter, Instagram, LinkedIn, and the other social media sites must be the same. This is why it’s important to keep it short, simple, and relatable.

If you are trying to craft a compelling bio for your business, you may be at the very beginning of your social media marketing journey. Or perhaps you already have a bio and it seems a little flat. Either way, the above steps will help you create an effective biography that will benefit your overall strategy. Keep an eye out later this week for our about the content structure and copy’s tone so you can be sure your bio is punchy and memorable.

To learn how The Go! Agency can optimize your biography and your social media accounts as a whole, click here: http://ow.ly/iFhh30j9O8a

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10 Inspiring Online Destinations For Content Creators

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6Dec

There’s nothing worse than being stumped on what to write about. We all know how daunting the blank page can be, or an empty spot in your content calendar. Well good news, you’re not alone.

At times, writer’s block is no match for the internet, while other times the sheer magnitude of the web causes us to become overwhelmed and leaves us without results. You need filters, guides, and specific places to go for the best material.

Here are the best places to find content ideas for social media marketing, blogging, and more:

  1. Google. Okay, we all use Google. But the handy website goes far beyond the standard search engine. You can specifically look for news and filter results based on the most recent or relevant. You can also set up alerts that help you stay aware of new content relevant to specific keywords. Finally, Google allows you to study trends and topic performance with Google Trends. It’s a handy tool that transforms content into quantifiable data. All three are fantastic features that not many marketers utilize.
  2. Facebook and Twitter. I bunched these two social media giants into one category simply because you’re able to search for content in similar ways. Hashtags, trending charts, and search bars are all very helpful when trying to find that spark of inspiration.
  3. Reddit. While Reddit is technically a social media platform to a certain extent, you can use it as a resource. Reddit is comprised of categories named Subreddits and you can find content that’s specific to your topic. r/cars is ideal for mechanics, r/technology is for computer companies, r/news is all-around awesome.
  4. Groups. Facebook, LinkedIn, and Google+ house communities where like-minded professionals go to discuss relevant topics. These places are great for inspiration and new insights.
  5. Blogs. There’s nothing like a blog to get your brain working. There are millions of these sites out there that offer up a plethora of information. The only problem with blogs, however, is that they can be difficult to find. Blog Engage is a great place to find new and exciting avenues to knowledge.
  6. Email Marketing. Instead of trashing every email you receive, save the ones that might actually get your brain thinking or offer an engaging news article. You might find out that not everything in your inbox is spam.
  7. Stack Overflow. I love Stack Overflow. It’s a fantastic place to find the answers to technical questions, but they also offer a seemingly infinite library of knowledge and resources. They also have plenty of sister sites that will fit a wide variety of your content-hungry needs.
  8. Feed.ly. Like Google Alerts, Feed.ly is great because you can sit back, relax, and wait for the content to come to you. It takes just a few moments to set an account up and you will soon see a nice stream of articles, blogs, and more coming your way.
  9. YouTube. YouTube offers content suggestions based on things you’ve already viewed. This causes it to become a surprisingly deep well of knowledge and information. Just don’t get too distracted with funny videos.
  10.  Your Own Page. Lastly, all the inspiration you need might be on your own Facebook, Twitter, LinkedIn, or Instagram page. Read your followers’ comments, study analytics, and read your older content.

There is no excuse for writer’s block or blank pages anymore. With the above recourses, you should be ready to take on the content creation world with a revived passion for marketing!

Still stuck? Contact us today to see how our social media managers can bring your marketing to new heights!

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Build Up Your Flock: 5 Ways To Be The Top Bird On Twitter

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27Oct

Since its incarnation in 2006, Twitter has become a major social media marketing staple. Few businesses use social media for marketing without utilizing the microblogging platform. We call it “microblogging” because it mainly performs the feature of a regular blog, only at a microscopic scale. Are you able to tell your story with 140 characters or less?

Twitter is the place for speed, efficiency, and effectivity. You need to hit your readers hard and don’t let them forget it! Are you looking for the best ways to approach the platform that has over 310 million users?

1. Use an Image – EVERY TIME. Good news! Twitter no longer counts visual media against a tweet’s 140 characters. Because of this new advantage, you have no reason for a bland, image-less tweet. None. Make sure you incorporate eye-catching imagery, so people hone in on your update.

2. Analyze trends. Twitter is the king of current events. As such, incorporate contemporary happenings into your content. While treading controversial waters can leave you burned, there’s plenty of positive, unbiased news you can use.

3. Call Upon Your Team. The beginning of a successful social media marketing campaign is your team’s efforts. Ask them to help your marketers promote their brand with their own following. Their genuine marketing efforts can go a long way.

4. Consistency. There are several social media poisons. Radio silence is one of the worse. NEVER let more than two days go without a post. People will quickly move along to the next best thing.

5. Make Your Tweets Self-Contained. A common trend in the Twitterverse is to tell a longer story in a series of tweets. This is a big no-no. What happens if one of your tweets is read out of context? “(cont’d)We would love to see you there! Make sure to come early so you get a good spot so you can see…”  Do you want something like that popping up on your feed? It’s against the laws of Twitter.

6. Promoted and Sponsored Tweets. There are paid options available on Twitter to give your marketing an extra boost. Once you have a grasp on how Twitter works, advertising is the next natural level.

7. Study Data. Don’t be a dodo. Study your current performance and see how you can improve. Is news related content doing better than promos? Maybe videos are getting more attention (they most likely are). You won’t ever know if you don’t look at your data at least once a week.

As you can see, Twitter is a bit like chess – easy to learn, hard to master. At the Go! Agency, our social media experts handle over 100 Twitter accounts for clients. Contact us today to discover how our expertise will land your company on cloud nine!

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