Tag : branding online

5 Reasons Social Media Marketing Has Become Essential


Even before the internet took over everything, marketers had a duty to adapt the brand they represented to current trends. Whether the fashionable thing to do was to send out a thick catalog in the mail or to put up flashy billboards downtown, those in charge of promotions always had to keep contemporary. Today’s brands needs social media. If you think it is a fad, think again. If the marketing gurus of “Mad Men” worked today as opposed to decades prior, they would all be social media managers! Need more convincing that this is key to today’s business world? Here are the top five reasons that you need social media in your utility belt:


  • Your customers are already there. The main purpose of marketing is to have your message positioned where your audience congregates. It was the same when we put ads in magazines and commercials in prime time television shows. Now, we need to be on their computers, smartphones, and tablet screens via social media marketing. Facebook, Twitter, and the rest of the platforms have millions upon millions of users. If implemented correctly, your businesses can be on many screens.
  • Your competition is already there. If you think your business doesn’t belong on social media, think again. It isn’t just for tech-based companies. We’ve seen those in industries ranging from dentistry to real estate, to assisted living facilities to churches benefit from using these communication tools. Don’t think it’s true? Your competition does. Go onto Facebook or Twitter and you might be surprised to see that many of your fellow professionals are already there.
  • The companies you use are already there. Look around your house or office and inspect the packaging of your most used items. There is a good chance you will see at least a little Facebook or Twitter logo, which indicates that brand’s involvement on the internet. The big brands have already wised up to social media’s power. This should show you that this movement isn’t going away anytime soon, nor should it. It has allowed countless customers to connect with companies they trust in new ways.
  • You want to seem invested- Because of just how popular social media has become, you need to show that you care about your customer base by participating. You can do this by delivering engaging posts via the avenue of communication your audience prefers. In essence, it is the same as community outreach which, as all professionals know, is amazing for PR.
  • You want to keep in the know. Social media has become so much more than “connecting with friends”. Many people now use these platforms to network and promote themselves, but also to learn about their industry. Industry leaders post articles and news stories  that are relevant to their work everyday.

As you can see, there are plenty of reasons to jump onto social media. So what are you waiting for? Start posting today!

Why do you go on social media? Comment below!

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Why You Need To Get Your Branding Right the First Time


It is no surprise to anyone that marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire.  In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed.

Oddly enough, many times over-spending in marketing is due to an elusive culprit: inconsistent branding.

If I had a dollar for every company who had inconsistent branding, I would be a very rich man. Now is this the point in the blog where I start wagging my finger and saying “bad company, bad bad company!”  Absolutely not!  I have been there and understand how a company strapped for cash and overworked can struggle to get a consistent image together.  There are changes in staff, or maybe the upper management is impetuous when it comes to graphic changes.

No matter what it is, you need to create a Branding File that is to be used as the main be all and end all.  This file should be created on a shared drive so that any one can access it, but only one person can add to it: the head of marketing.

Now what goes in this file? I would suggest the following items be added to the Branding File:

Your Logo: This would be the logo that is approved to be used.  Do not add every logo file in history here, just the one you will be using.

Word Document: A word document that has the following elements included in it: the approved font used in your logo, the approved font that you wish to use on all of your promotional materials (can be more than 1, but not more than 3), the colors you will be using and their corresponding RGB, CMYK, and HTML numbers

Images: Any images or stock imagery that you will be using in your marketing materials

Long Description: This is the long description of your business – 6-8 sentences that describes your entire business focus, what you sell or provide, location and more.

Short Description: This is the short description of your business. 2 sentences that explain your business fully

The last two items sound odd when we are talking about branding, but I believe it is very important to have boiler plate descriptions that you can use on the fly in any marketing that you have. If both of these are approved, your team can pull the verbiage whenever they need it.

Then when you are ready to have something designed or send something to the printer, you will be able to find exactly what you need without having to scramble for files and descriptions.  You will be able to get your printed and online materials to one color, look and overall consistent branding.  By doing this you will increase your credibility ten fold and help bring a more professional sheen to your business!

While this may sound elementary, this simple exercise will help you not only get organized, but also act as a springboard for a more organized marketing approach.

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