Remember when November meant we all looked forward to Thanksgiving? It seems that we’re all looking forward to Black Friday a tad bit more lately. We can set aside the social commentary on that for another day and instead, let’s learn the best strategies for marketers.
For those who are trying to raise brand awareness like myself, Black Friday, Small Business Saturday, and Cyber Monday should be embraced by their overwhelming effectivity. Everyone is paying attention to all the sales and deals they can strike. This is the time of year when people are actively seeking promotions, so you need to be ready. Social media marketing is one of the best ways of handling this.
Promote your doorbusters on Facebook, Twitter, and Instagram. One of the best ways of getting the word out is boosting posts and sponsored ads. This is the time to utilize that advertising budget so that you can be seen on all platforms!
People are going to be searching for deals on the run. If the deal is on your website, make sure it’s mobile friendly. This will come in even more into play on Cyber Monday, which I will cover in a moment.
Social media is one of the most effective ways of reaching out on Black Friday. Since this event is all about timing, many companies host “social media exclusive” flash sales. Just be sure your servers are ready to handle the extra traffic!
Make sure your business participates in Black Friday at least in some respect. This is especially true if you are a B2C company. Even if you are a “service” business, you can promote discounts on the variety of packages you offer. However, if you are a smaller business, your work doesn’t end on Friday night….
Small Business Saturday is an increasingly popular event that takes place the day after Black Friday. Since most consumers flock to big box stores on Friday, small businesses can shine on this day. Make sure you’re ready. Promote your deals heavily on social media, show off what sales your customers can take advantage of, and focus on the promotional side as opposed to news, quotes, etc.
After the dust settles, get ready for one last hurrah. Cyber Monday tends to shake the internet to its core. Are you an eCommerce site? Then rev up your engines. Start promoting early and make people interested. As I stated for Black Friday, this is one of those times that you will want to take advantage of premium advertising options offered by Facebook, Twitter, and Instagram. This isn’t just a day for Amazon to roll in the dough. Make sure your site shines! You can accomplish this via social media.
Black Friday, Small Business Saturday, and Cyber Monday are the heaviest shopping days of the year. However, it’s just the grand opening of the Holiday season. Don’t let up! People want to see your sales, promotions, and showcased deals. Get festive by putting your business in the limelight on social media.
Don’t let this season go by without social media on your side!
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