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Tag : b2b marketing

Email Marketing—What It Is and Why You Need It

Email Marketing—What It Is and Why You Need It
2Jan

You’ve probably already heard a lot of the buzz around email marketing. A lot of people are in your ear saying that it’s going to set your business up for success, but what even is email marketing? And how can everyone be so sure it’s right for your business?

Well, I believe in backing up all of my advice with facts. Email marketing should absolutely be on your “must-have” list for 2019, but don’t just take my word for it. I’m going to explain to you exactly what email marketing is and why it’s worth investing some time and resources into.

What Is It?
In your everyday life, you might know email marketing as those “LAST-MINUTE SALE BUY NOW” emails that you get every so often. As a marketer, you can think of email marketing as a way to reach out to leads and develop your relationship with them. When you consider investing in email marketing, ignore those spam emails you get. They’re wasted opportunities, and a good strategy can help you avoid that pitfall.

Instead, think of how you’ll reach out to interested individuals and encourage them to have a conversation with your brand. You’ll keep your business on your potential customers’ minds, and you’ll generate conversions from your thoughtful, strategic emails!

That all sounds nice, but I wouldn’t blame you for having some skepticism. How do you know this is going to work for your business? I’ve got some numbers that I suspect you’ll find very assuring.

Does Email Marketing Really Work?
For B2C
I want to show you some of the most compelling email marketing statistics that illustrate why it’s worth your time. First and (in my opinion) most impressively, 80% of retailers say that email marketing is their biggest asset in customer retention. Not only is email marketing keeping customers around, but it’s making them spend more with each individual purchase. Customers who bought products via email links spent 138% more than customers who never got email offers. Email marketing keeps customers around and keeps them spending money on your business!

Don’t get me wrong; not all email marketing campaigns are equal, and the quality of your strategy is going to matter a lot. For example, a lot of marketers miss out on sending “Welcome” emails when someone subscribes to your mailing list. That’s a huge mistake, since research shows that welcome emails generate 320% more sales than promotional ones! Missing opportunities like this will make your email marketing much less effective.

For B2B
One comment I’ve heard in the past is that email marketing is great for B2C business, but it just doesn’t offer much for B2B marketers. Well, nothing could be further from the truth! Email is the third most influential source of information for B2B decision-makers, falling only behind recommendations from colleagues and industry leaders. That means that email marketing is literally the best thing B2B marketers can spend money on!

This isn’t just theoretical, either—it’s already making waves throughout B2B marketing. 59% of B2B marketers reported that email marketing was their biggest revenue generator. If you’re running a B2B business and not reaching out to potential customers, you’re missing out on your best way to make sales!

Press Send
You know what it is and why it’s worth your time, so get started! Skipping email marketing means you’re missing potential revenue. If you want to take your marketing to the next level this year, then now is the time to start working toward that goal!

Do you want some individualized help with your social media marketing? Just set up a free consultation with The Go! Agency!

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The Top 5 Social Media Marketing Strategies For B2B Businesses

Go-Agency-Blog-Template-5-2-200x300
22Oct

B2B Business professionals know they need a special approach to marketing. Their companies are often quite serious in tone. After all, their target demographic is other professionals. But that doesn’t mean social media marketing isn’t for them. Over 50 million businesses now promote themselves via social media marketing, many of these are B2B. Find out how your company can gain new leads, talent, and visibility through these methods!

1. LinkedIn. The social media platform specifically for professionals is ideal for B2B. Of all sites your marketing team should spend time on, it’s LinkedIn. But what makes LinkedIn truly effective at spreading the word is LinkedIn Groups. You have the ability to connect, network, and moderately promote through fifty individual communities.

2. Community Outreach. While other businesses are your primary focus, you also want to have a positive tone and consumer reach. Mix in updates that are community-centered. This will promote your office’s work culture and can show your potential clients that you care about their end goal as well. This type of marketing can be done on Facebook, Twitter, Instagram, Pinterest, and Snapchat. Don’t forget these platforms!

3. Set Clear, Achievable Goals. Whether you’re marketing through LinkedIn, Facebook, or even Snpachat, discuss with your team what exactly your goals are. It also helps if these are quantifiable via data analytics.

4. Blogging. Blogging is important in B2C industries, but they’re particularly useful for B2Bs. Prove you know what you sell by showcasing original articles centered around your field. Then, promote them through all the previously stated avenues.

5. UGC. User-generated content (UGC) is excellent for a business focused on other professionals. Whether it’s a review, testimonial, or even success story, incorporate your pre-existing clientele into your marketing strategy.

Your ideal customer base is already online. Make sure your business is properly represented on the world’s most popular communication sites!

We’re proud that many of our clients are B2B companies. We help these professionals gain new leads, referrals, and customers! Contact us today to see how your business can also benefit.

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