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Category : YouTube

The Best Brands Use This Content. Does Yours?

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11Oct

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]

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How To Navigate The Chaotic Internet Landscape

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6Oct

There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]

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How Can Attorneys Use Social Media?

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5Oct

For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]

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Is Your Business Ready For Chatbots?

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26Sep

Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]

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Evergreen Content VS Dated Content: What’s The Big Difference?

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3Sep

Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]

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4 Approaches To Educate Your Social Media Audience

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28Jul

A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge.  Where do we turn?  Social media. One of the most significant ways businesses can engage with customers is educating […]

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Your Website: Your Social Media’s Biggest Fan

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26Jul

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

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Video Marketing: Yes, You Can!

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12Jan

On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies.  I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy.  Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]

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The Year is Over, Now What? Your Social Media Strategy for 2016

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8Nov

It’s that time of the year again.  The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented.  What is the monthly plan?  What is the annual budget? What changes will be made? What are […]

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