Category : Social Media

Social Media Zen: 3 Mantras to Get You On Your Way

27Jul

Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]

Have Writers Block? Here’s the Secret to Developing a Constant Supply of Content Ideas

By Christopher Tompkins

21Jul

Social Media, Uncategorized

As someone who is passionate about marketing, I love nothing more than having a solid list of approved resources to use when marketing on social media. In this post, I want to share how to concoct your own comprehensive list of content resources that you can add to and edit organically. Businesses should have two […]

5 Ways to Optimize Your Content on Facebook and Twitter

By Christopher Tompkins

13Jul

Facebook, Social Media, Twitter, Uncategorized

Content and optimization have become two very important buzzwords in the online marketing community. If you are a company who is interested in reaching your target market online – you need to have compelling AND optimized content to do so. I’ve spoke about content and content optimization before. This is not something new. What’s new […]

The Definitive List: 30 Online Marketing Must-Haves

By Christopher Tompkins

8Jul

Social Media, Uncategorized

I want to share with you my top 30 suggestions on how to effectively get started with your online and social media marketing. As no business is alike, my guess is that each and every one of us are at different levels of preparedness. With that in mind, I started with the most basic point; […]

Increase Social Media Engagement: 10 Ways to Optimize Your Social Media Content

By Christopher Tompkins

22Jun

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]

Tag, You’re It! The Importance of Tagging in Social Media Engagement

By Christopher Tompkins

16Jun

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]

What the #Hashtag?! The Simple Explanation of What Hashtags Are and How They Are Used

By Christopher Tompkins

8Jun

Social Media, Uncategorized

Anytime that I do a one-on-one consultation, group training class, or speech – there are a myriad of questions that I am generally asked: How can I generate leads on social media? I don’t have any time. How can I do social media? What’s the ROI of social media? Over the past year I have […]

Improving Facebook Engagement: What You Need to Know About Native Scheduling

By Christopher Tompkins

1Jun

Facebook, Social Media, Uncategorized

As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am surprised at times that we can keep it all together. So what is one thing we always look for? […]

The Best Times to Post on Facebook, LinkedIn, Twitter

By Christopher Tompkins

6Mar

Facebook, LinkedIn, Social Media, Twitter, Uncategorized

When you are executing a social media marketing strategy, there is a lot to think about. You might be concerned about: The use of visuals Your content strategy Who will be executing the work How will you measure your results When the work will be done There is such an overwhelming amount of planning that […]

A Comprehensive List of Social Media Sizes

By Christopher Tompkins

19Feb

Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized, YouTube

Are you trying to make a splash on social media, but struggling to present your images in the best way possible? It all comes down to formatting your images to the best size on each of the different social media sites. This blog is all about social media sizes. Scroll down and you will see […]

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