Category : Social Media

The Year is Over, Now What? Your Social Media Strategy for 2016

Happy-New-Year-2016-Images-HD-Wallpapers1-1024x576

8Nov

Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, YouTube

It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]

The Reason for the Season? Last Minute Tips to Boost Your Facebook Success During the Holidays

By Christopher Tompkins

6Nov

Facebook, Uncategorized

Unless you have been living under a rock, you know that the holiday season marketing machine is in full swing. Come on, let’s think about it: Christmas trees have been available in stores since September! While mega brands are dumping most of their advertising and marketing dollars into selling you the latest must-have gadget, toy, […]

Seasonal Success with Instagram: 5 Things You Need to Do Now

By Christopher Tompkins

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1Nov

Instagram, Uncategorized

There is no doubt that the holiday season is a highly visual time of year. The turkey on the Thanksgiving table. The Christmas Tree. The twinkling lights on the Menorah. The decorated, snow covered houses. It can actually be said that the holiday season is a full on assault to your senses: from sights, sounds, […]

6 Reasons Why You Need to Outsource Your Social Media Marketing…NOW!

By Christopher Tompkins

19Oct

Social Media, Uncategorized

If you are reading this article right now, the odds are that you are considering having someone else handle your social media marketing campaign. Maybe you are just too busy to dedicate any time to it. Perhaps you just don’t have the time to learn the “ins and outs” of social media. It could even […]

LinkedIn: 10 Steps to Creating an Impressive and Engaging Professional Profile

By Christopher Tompkins

5Oct

LinkedIn, Social Media, Uncategorized

Would you consider your professional profile maximized on LinkedIn? If you hesitated, then the odds are that there may be some room for improvement. When it comes to having a fully maximized profile on LinkedIn, there are many areas where your focused improvements can really make a difference. I’ve spoken to countless people who were […]

The Value of Ongoing Social Media Marketing Education

By Christopher Tompkins

22Sep

Email Marketing, Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, Video, YouTube

Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]

The 6 Step Facebook Advertising Formula: The Fast Track to Facebook Engagement

By Christopher Tompkins

8Sep

Facebook, Social Media, Uncategorized

Facebook Advertising has really exploded over the past few months in terms of visibility. Now it seems that you can’t even make a post to your Facebook Page without being asked if you would like to “Boost” it or promote it in some way, shape, or fashion using Facebook Advertising. While you may be thinking […]

Advertising on Facebook? Great! But….What’s Your Objective?

By Christopher Tompkins

20Aug

Facebook, Social Media, Uncategorized

If you have not considered advertising on Facebook – there truly is no time like the present to get started. I know in the past that I have been against Facebook advertising, and I am happy to admit it. At the time, it was not as advanced, and as crucial, as it is now. The […]

Want to Position Yourself as an Expert? Let’s Go!

By Christopher Tompkins

6Aug

Social Media, Uncategorized

If you own a small business, positioning yourself as the company expert is the easy choice, but in larger companies, the owner or CEO may not want to be the focus. In those cases, another member of staff with a solid online profile can act as the expert spokesperson for social media. For example, if […]

Why Are You Being Ignored Online? The Secret to Standing Out From the Pack

By Christopher Tompkins

6Aug

Social Media, Uncategorized

Who do people listen to online and what influences them to act? It is those that they deem as experts or specialists in their own field. Simple as that. This can be daunting to a business if being humble is a cornerstone of its tone and voice, but you want to brand yourself as an […]

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