Category : Social Media

If Trust is King….is SEO Queen?

23Feb

Content is king. And if you are interested in marketing your business using social media, it is important to generate original content. Writing original content will not only help you get more traffic from social media sites and search engines, but also help you engage with your target audience and create a power of influence. […]

Is the Goal of Social Media to Turn Customers into Your Personal Evangelists?

By Christopher Tompkins

23Feb

Social Media, Uncategorized

Company evangelists. I love this topic because I believe it is one of the most underutilized social media secret weapons. I am not referring to evangelists in the religious way, but rather fervent supporters of your company and products/services. If they have big mouths, even better! Open up the mailing list spreadsheet you just completed […]

Want More Social Media Connections? Then Put Your Email Database to Work!

By Christopher Tompkins

23Feb

Social Media, Uncategorized

I am sure you have heard others talk about the importance of building a mailing list. Businesses just like yours have been amassing potential customer data for decades. If you have a sales department, it is likely that they have a lead list that includes names, postal addresses, phone numbers and email addresses so that […]

Video Marketing: Yes, You Can!

By Christopher Tompkins

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12Jan

Uncategorized, Video, YouTube

On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies. I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy. Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]

8 Instagram Marketing Ideas to Get the Ball Rollin’

By Christopher Tompkins

12Jan

Instagram, Uncategorized

If you have already been marketing your company on Instagram, I’m sure that by now you have seen the powerful engagement that your posts can get. In many cases (or, let’s be honest, most cases) your engagement is probably way higher than that of your Facebook Page posts. But…maybe you are missing a couple of […]

What’s Right and Wrong? Instagram Do’s and Dont’s

By Christopher Tompkins

12Jan

Instagram, Uncategorized

There is nothing worse than using a new marketing tool to reach more members of your target audience with your message…and then suddenly finding out that you have been barking up the wrong tree the whole time. As so many of us are new to the game of Instagram for business marketing, there definitely is […]

10 Ways to Get More Facebook Leads, Referrals and Visibility

By Christopher Tompkins

12Jan

Facebook, Uncategorized

Its not too surprising to hear that Facebook, while known as one of the most popular social media sites for marketers to use, is still one of the most mysterious and difficult to use to market your business. How do I know this? When I am teaching, speaking or consulting – Facebook is always, and […]

The Year is Over, Now What? Your Social Media Strategy for 2016

By Christopher Tompkins

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8Nov

Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, YouTube

It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]

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