Category : Periscope

4 Elements Of Social Media That Need Your Attention

14Aug

Advertising, Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized

When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]

Planning Your 2017 Budget? Don’t Forget Social Media Advertising!

By Christopher Tompkins

13Aug

Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Uncategorized

2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to […]

How To Heat Up Your Hashtag Game

By Christopher Tompkins

11Aug

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Social Media, Social networking, Twitter, Uncategorized

One of the most important elements of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as handy tools. These little guys allow our posts to appear when someone searches for that hashtag. They’re basically the advanced version of a keyword. Simple, right? Hashtags are […]

Is Facebook Adding Commercial Breaks To Your Videos?

By Christopher Tompkins

9Aug

Advertising, Business, Facebook, Local Marketing, Marketing, Periscope, Snapchat, Social networking, Uncategorized, Video

It looks like we are going full circle with advertisements. TV gave us ads mid-program and the internet provided uninterrupted entertainment. Now, however, Facebook is about to try a nostalgic business tactic by testing “mid-roll” ads on Facebook Live. The social media giant is trying to find a way to incorporate advertisements during live broadcasts […]

What The Presidential Election Can Teach Us About Social Media

By Christopher Tompkins

8Aug

Advertising, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Snapchat, Social Media, Twitter, Uncategorized

You may not have noticed if you’ve been in outer space for the past two years, but it’s time for the Presidential Election again. Everyone knows who the two major candidates are and what they stand for. By the time November hits, most of us will be able to recite the many commercials by heart. […]

Go For The Gold! How The Olympics Affect Your Social Media

By Christopher Tompkins

6Aug

If you can believe it, it’s time for the 2016 Olympics! Yesterday, the opening ceremonies commenced, and the whole world watched with their flag of choice waving in their hands. These flags were also waving on Twitter thanks to a new development the social media giant implemented especially for the games. You can see the […]

4 Approaches To Educate Your Social Media Audience

By Christopher Tompkins

28Jul

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, Website Design, YouTube

A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]

Learn Snapchat In A Snap!

By Christopher Tompkins

11Jul

Advertising, Instagram, Marketing, Periscope, Snapchat, Social Media, Social networking, Uncategorized, Video

Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]

How to Run Circles Around Social Media Algorithms

By Christopher Tompkins

Run-Circles-Around-Social-Media-Algorithms-200x300

9Jul

Advertising, Email Marketing, Instagram, Local Marketing, Marketing, Periscope, Pinterest, Snapchat, Social Media, Twitter, Uncategorized

Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]

What Your Social Media Marketing Doesn’t Have (But Really NEEDS!)

By Christopher Tompkins

2Jul

Advertising, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Periscope, Snapchat, Social Media, Social networking, Twitter, Uncategorized

At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]

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