Category : Instagram

Instagram’s New Algorithm and How It Affects Marketers

11Jun

Instagram recently announced that it will be changing its feed algorithm. Many people involved in social media marketing, digital marketing, and content marketing have expressed concern regarding this shift. Today we will discuss what is changing and how it matters to your brand–and the future of digital marketing. What exactly is Instagram changing? The powers […]

Tools of the Trade: Let’s Get Creative!

By Christopher Tompkins

6Jun

Business, Content Creation, Facebook, Graphic Design, Instagram, Local Marketing, Marketing, Pinterest, Social Media

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

5 Engagement Tips For Small Businesses

By Christopher Tompkins

2May

Advertising, Business, Facebook, Facebook Advertising, Instagram, Local Marketing, Marketing, Social Media, Twitter

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]

Maybe Your Audience Just Isn’t That Into You (And How to Win Them Back)

By Christopher Tompkins

19Mar

Business, Content Creation, Facebook, Facebook Advertising, Instagram, Marketing, Social Media, Social networking

Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]

The Perfect Photo For Social Media

By Christopher Tompkins

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17May

Content Creation, Facebook, Instagram, Local Marketing, Marketing

In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important. Facebook and Twitter are pushing images because they see them as more engaging for users […]

The Top 3 Marketing Tips For Targeting Millennials

By Christopher Tompkins

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21Mar

Business, Content Creation, Copywriting, Facebook, Google+, Instagram, Marketing, Social Media

The generation infamously known as the Millennials is the largest and most educated group in history. That being said, many marketers find themselves going back to the drawing board to cater to these folks. Many traditional forms of marketing just aren’t working for this audience. That’s where social media comes in. Millennials are quite varied […]

The Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media

By Christopher Tompkins

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8Mar

Advertising, Business, Copywriting, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]

The Best Steps To Dynamite Email Marketing

By Christopher Tompkins

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8Mar

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]

Why Your Online Marketing Needs To Adapt

By Christopher Tompkins

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7Mar

Business, Content Creation, Copywriting, Email Marketing, Facebook, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking

It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]

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