24Sep

Advertising, Business, Facebook, Live Video, Marketing, Periscope, Snapchat, Social Media, Social networking, Uncategorized, Video

Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers and customers to enjoy! Where do you even begin with all this? Here are the basics.

First of all, we have good news. You don’t have to start from scratch! The two major live video streaming services tap into your pre-existing fanbases. Twitter owns Periscope, and I think you know who owns Facebook Live. All your hard work of creating a following on these two platforms will transfer over to the world of live broadcasting.

To do live video, you will need either Periscope or Facebook. Yes, there are third-party apps, but these two are where the real audiences are. For Periscope, you will have to download a new app and login via your Twitter info. You already have Facebook Live though their main app! Tackling the logistics is easy. Here are the reasons why everyone loves live video and why your company should jump in!

Entertainment. A majority of people use social media for fun posts. You’ve already incorporated this strategy into your traditional posts (or at least you should’ve), and your live video is no different. Make sure those who star in your videos are fun, personable, and can hold an audience’ attention.

Behind the scenes. If every single company created a behind the scenes video stream, every single broadcast would be different. Show the human side of your business by demonstrating how your team makes everything happen!

Exclusive Unveilings. Many companies use live videos as a way to reveal new products. These new tools are excellent avenues to positive publicity, as well as ways to make your Facebook or Twitter followers feel like they are in on a secret.

A new level of engagement. Sure, customers will get a response through a direct message on social media, but being able to ask the people that are live streaming a question is almost like a face-to-face conversation. Imagine that!

Exclusive deals. Some companies have used this new tool as a special way to reward their loyal customers. They can provide a code for special discounts, or even freebies. It’s just a new way to pull in your community.

Live video has just begun. More and more companies are being drawn to its effectivity. Social media is evolving, as it always has. Marketers need to do just that!

Do you have questions about live video? Contact us today to see how you can become an internet movie star!

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How To Save Your Failing Facebook Page

By Christopher Tompkins

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22Sep

Facebook, Social Media

Is your business struggling to make its mark on the web? Social media has proven to be the most effective avenue for online brand awareness, and Facebook is the best platform to find your perfect audience. With nearly 2 billion people actively logging in via desktops and mobile apps, a company can quickly stand in the limelight! But what if your content is putting your audience to sleep?

While over 50 million businesses use Facebook, not all manage their profiles correctly. Are your posts preventing you from reaching out? These methods are surefire ways to raise engagement for any business:

– Stay consistent with your brand’s signature style and tone. Stay true to the brand that you have already established.

– Add a unique social media touch. Don’t just feed them the literature from your brochure – spice it up!

– Invite your audience to participate! It is social media after all. You want people to start talking!

– Utilize your industry’s community. Share material such as news, quotes, and trending topics that will grab your readers’ – and potential customers’- attention.

Did you know that The Go! Agency expertly manages hundreds of Facebook accounts on a daily basis? Our staff is certified and trained in the most effective marketing techniques and researches what online audiences respond to the most. On a daily basis, we fine-tune our strategy so every client reaches its full potential. Isn’t it time you stand out on the internet?

Contact us today to see how The Go! Agency’s team can make Facebook work for you!
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The 4 Facebook Ads Your Page Needs

By Christopher Tompkins

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21Sep

Advertising, Facebook, Social Media

Businesses of various sizes, industries, and locations are flocking to Facebook! Entrepreneurs and professionals realize that their target customer base is just a few clicks away. How are they promoting themselves? Facebook advertising!

When one thinks of online advertising, those pesky pop-ups come to mind. Facebook advertisements are more subtle, engaging, and effective. To make things even better, there are multiple types of ads. Here are the four categories that you can benefit from right away:

– Boosted posts. Sometimes, you have a post that hits the spot. If you see a piece of content that’s receiving decent engagement, boost it! It will expand its reach to as broad or narrow as you like, stirring up new connections and conversations.

– Page likes. Do you need more likes on your page? There’s an ad for that! Likes are an essential element of Facebook marketing. These ads will raise your numbers quickly.

– Event awareness. Many companies use Facebook to promote their events and functions. Get those RSVPs back quicker than ever with Facebook ads.

– Website traffic. For many companies, their websites are driving forces of business and marketing. Your Facebook and website can – and should- work together to reap the rewards of the internet.

Unsure of which ad is best for your business? Let us help! We manage hundreds of Facebook pages and advertisement campaigns for clients, and they are blown away at their results!

Contact us today to see how your business can rock Facebook marketing!

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Why Is Facebook Advertising So Important?

By Christopher Tompkins

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20Sep

Facebook, Social Media

Did you know that there are more Facebook users as there are people in China? The number of those on social media is hard to fathom. How can businesses hope to reach the right people? Facebook advertising gives marketers and their content a unique advantage!

There has been a 50% increase of companies using Facebook advertising since 2015. Now, over 3 million advertisers are sharing their message with these tools. So, why are marketers flocking to Facebook advertising now?

– Targeting. Facebook allows an incredibly focused reach. Is your product or service niche, location-based, age-focused, or aimed towards a particular lifestyle? You have the ability to reach your ideal demographic!

– Visibility. There are over 50 million business pages on Facebook. Advertising allows promoted content to rise above the rest and even supersede organic reach’s potential.

– Brand awareness. Your advertisements will go beyond those who already like your product. Your company can maximize its marketing through a wide variety of compelling ad options!

– Traffic. Advertising can go beyond the walls of Facebook. You can drive traffic to your website and online shops with effective and unique approaches.

Unsure of how to start Facebook advertising? No worries! The Go! Agency has years of experience creating game-changing engagement with the help of Facebook advertising. We understand the ins and outs of Facebook’s intricacies and have helped businesses in a wide variety of industries!

Contact us today to get your brand noticed on the most popular site in the world!
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4 Steps To Awesome Facebook Visuals

By Christopher Tompkins

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19Sep

Facebook, Graphic Design, Social Media

With all the content that’s online, how are readers supposed to remember your message? The answer lies in images. When visuals accompany Facebook posts, users retain 65% more of that message for the following three days. Striking imagery allows people to learn and remember information longer than mere words. Here are the best ways to use eye-catching, and memorable images in your social media!

– Infographics. Images, texts… why not both? With infographics, you can have the best of both worlds, as viewers learn information in an understandable and creative way. The internet has turned infographics into a hugely popular form, so don’t miss out on this method!

– Colors. Your Facebook posts need to stand out. The images you use need vibrant, noticeable colors. People are 80% more likely to engage with content that has bright colors!

– Bold text. If your images incorporate text in any way, make sure it’s big, bold, and readable. Don’t force readers to decipher your words.

– Consistency. Because posts with related imagery are 94% more likely to receive engagement and views, you need to be consistent. It has become a new industry standard to add images to every Facebook post to achieve better performance.

This is your chance to create a strong online presence. Make it count by incorporating photography, graphics, and infographics into your Facebook content! Here at The Go! Agency, our graphic designers and social media managers work hard to create beautiful and exciting visuals that readers remember!

Does your Facebook page look like a bleak landscape? Contact us to bring new life into your social media marketing!

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The 5 Unspoken Rules Of Twitter

By Christopher Tompkins

0

18Sep

Social Media, Twitter

Have you ever heard of netiquette? It’s a guideline on how to behave online. Because no mistakes go unnoticed on the internet, businesses need to pay close attention to what they send out.This is particularly the case for Twitter. Words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out. Here are some rules that will help you stay out of hot water.

1. Stay away from opinions. You’re a business, not a political commentator. Steer clear of controversial subjects and mentioning hot button issues.

2. Watch what you retweet. Sharing something on your Twitter feed means you’re letting that content speak for you. Make sure you agree with it and it’s relevant to your company. Also, click any links to make sure they are legit.

3. Proofread. Sure, you need to move fast on the internet, but that doesn’t mean you should have sloppy spelling and grammar. Also, ensure your hashtags are correct. Otherwise, they will link to nothing.

4. Don’t hijack hashtags. Have you ever looked up a hashtag only to be greeted by a plethora of irrelevant content? It happens more often than you might think. Don’t be those annoying Twitter accounts. Be sure your content relates to your hashtag!

5. Don’t be headstrong. If your strategy isn’t working after some time, then you might want to go back to the drawing board. Don’t keep hammering your audience with unwanted content. Try to add diversity by adding polls, videos, and unique content.These five rules will help keep any social media manager out of trouble. At The Go! Agency, we follow these rules and many, many more to ensure our clients’ social media accounts are in the limelight and looking right!

Interested in revamping your Twitter marketing? Contact us today!

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6 Pinterest Mistakes To Avoid

By Christopher Tompkins

0

17Sep

Pinterest, Social Media

Pinterest is an unsung hero of social media. While many people know about it, not all take it very seriously. When you first visit the site, you may understand why. It’s very sleek, colorful, and a little chaotic. It doesn’t resemble Facebook or Twitter in the slightest. Still, Pinterest has a whole lot of potential, and marketers are doing their brands a disservice by not checking it out.

Where does someone begin on Pinterest? The best way to learn how to navigate to this hip platform is to understand what NOT to do. Here are the top mistakes Pinterest professionals should avoid:- Underestimating Pinterest. There is a stereotype that says Pinterest is only for DIY projects, recipes, and makeup tutorials. While that stuff does have a place, Pinterest is as diverse as Facebook, Twitter, and Instagram. Give it a try for yourself. Look up any topic. There will be a wide variety of content just waiting for you to consume.

– Over-promoting. Pinterest is a place for interesting content. Yes, there is room for advertising, even at a premium level, but not every pin you post should be some form of promotion. It’s a good way to fall off the face of the board. Instead, integrate a motley mix of eye-catching and interesting content.

– Over- sharing. Okay, so since you can’t put only promotions, you will have to post interesting content in some form. The immediate social media “go to” answer might be to share someone else’s pins. Sure, you can like, share, and save a good amount of content, but you need to make your own! Whether it’s a link to a blog, a stunning info graph, or a cool collage, you need to get creative on this platform more than most.

– Ugly Pictures. If you thought making visually appealing content for Facebook was a challenge, then Pinterest will be brutal. This platform thrives on images that pop and can pull viewers in with just a glance. Vertical imagery is key to stand out. This is why info graphs are so effective on this site – they allow you to display a large amount of data, through attractive imagery.

– Sparse boards. Pinterest is all about boards, which are collections of posts that share relevant subjects. Nothing looks worse on Pinterest than empty or incomplete boards. Be sure to add to these collections often and ensure they are about popular, searchable subjects.

– Isolating your Pinterest. No social media account should be an island. Cross-promote your Facebook, LinkedIn, and Instagram. Invite your followers to check out all the fun your Pinterest has to offer. It’s a great way to start your journey on this platform with a little bit of backup.

Pinterest opens many opportunities for engagement, brand awareness, and your company’s online presence. Did you know that The Go! Agency team has extensive experience with Pinterest? We work with brands every day to make their Pinterest accounts pop off the page and raise brand awareness as much as possible.

Contact us today to see how we can help you on this busy and fun site!

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Hashtags And Hot Topics: A Marketer’s Responsibility To Stay Relevant

By Christopher Tompkins

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15Sep

Social Media

Thankfully, we are now in an age in which we know about events as they happen, as opposed to years ago when we would only know via the next morning’s newspaper. Social media has continuously been a driving factor in bringing important stories to anyone and everyone.

When social media marketers promote their brands on Facebook, Twitter, and other platforms, they need to keep the NOW in mind when creating content. Sometimes, the news is to their advantage, while other situations raise the need for delicacy.

Of course, incorporating trending topics is always a great way to boost engagement. Whether it’s #MerryChristmas or #ThrowbackThursday, joining a universal conversation can be very helpful. However, keeping your brand relevant isn’t only about spreading good wishes. Sometimes, marketers need to watch the top news stories to learn what NOT to talk about.

A perfect example of this would be when Amazon advertised a bowl decorated with the words “Cereal Killer” on their Facebook and Twitter. Unfortunately, this update published right after the Pulse nightclub shootings in Orlando. As you could imagine, the feedback was not so great. It was a case of writing the wrong post at the wrong time, surely a mistake, but it’s still a lesson to all marketers. We have a responsibility to our readers and brand to steer clear of sore subjects and stay aware of what’s happening in the world.

As many marketers use scheduling tools to stay ahead of the game, we need to keep in mind what we have ready to send out. If something happens that may put certain content in a negative light, you better “stop the presses.” As always, be sure to steer clear of anything political, religious, or controversial, unless you’re willing to put out a firestorm.

While “keep things light” is a nice mantra to stick to, sometimes even the smallest comment could cause problems. If this kind of situation does happen, don’t ignore it. Offer a public apology and see to it that it doesn’t happen again.

Share your thoughts below!

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Is Your Business Ready For These Social Media Updates?

By Christopher Tompkins

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14Sep

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking, Twitter, Uncategorized

Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for.

While there is a ton of ideas out there, there are particular posts that are reserved for when your audience is really rocking. After you spend time growing your Facebook, Twitter, or Instagram community, then you can drum up some real conversations and engagement with the following ideas.

Contests. Obviously, contests will only work if you have participants. That’s why it’s important to hold off on hosting one until you have an active audience. When the time is right, these little competitions will be helpful for boosting numbers. Neither the prize nor conditions need to be elaborate. Usually, entrants just Like the post and page, but there can always be fun and simple twists.
Polls. Looking for some honest feedback? Ask for it! Polls are helpful tools that aid your company in a variety of ways. On Facebook, you can take advantage of the reaction system. For instance, you can say “React with a heart for option A. React with an angry emoji for option B!” For Twitter, many marketers use the, “Quote Tweet for option A, Retweet for Option B” method. There are also more sophisticated polling methods such as customizable widgets. A quick Google search will land you today’s most popular software.
Word games. Add some fun to your content by adding a caption contest or fill-in-the-blank post. Everyone will smile when someone enters a funny response, but they will roll their eyes if there are no responses. This is why you need an active audience for these kinds of posts.
Pro tips. If you are a professional, you should share your wealth of information. Choose a specific day of the week and share a tip for customers and fellow colleagues in your industry.
User-generated content. Once you have a strong internet presence, ask your fans to share pictures of them using your product or service. This instills humanity into your feed. You can even create your own, unique hashtag and request people to use it when sharing. For example, the fine folks at Prisma, an image filter app, share and like most posts that have #Prisma.

These five content ideas are sure to get people talking about your brand online. Be sure to take social media marketing slow and steady, though. Otherwise, your new contest, poll or custom hashtag could fall on deaf ears.

Share your content ideas below!

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The Dying Art Of Facebook Organic Reach

By Christopher Tompkins

0

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13Sep

Advertising, Facebook, Social Media

At the risk of sounding old – back in the day, Facebook was a very different place for marketers. Posts had a better chance of reaching the right people organically without boosts. Sure, advertising was still around, but it wasn’t the life force of the platform. Now, it seems like selecting the right avenue in the Ads Manager is almost as important as writing the content itself.

Advertising has become an essential element to Facebook marketing. At the center of this issue is updated algorithms. As you might have noticed, what appears in your timeline is what Facebook thinks you want to see the most, not necessarily what is most recent. Yes, the option of changing the feed results is available, but not many people know or bother with it. The pages you visit the most, the people you converse with often, and topics you like alter your results. This can be good and bad for consumers, but it’s a challenge for marketers, especially those who are just starting out with Facebook.

While advertising’s grasp is hard to escape, marketers can ensure that their content is willing to do some heavy lifting. Appealing visuals, popular hashtags, and interesting news articles can help fight back. In the end, though, Facebook’s infrastructure leaves little choice to marketers. Even if it’s only a few dollars, companies will have to to pay something.

There is a good side to this. Once you decide that advertising is necessary, your page will benefit. It’s not a scam. Your marketing team will be happy with what Facebook does for your content. Once Mark Zuckerberg’s people have a bit of dough, they will take care of you. Not only will your numbers be what organic reach used to be able to do, but you will also have a unique advantage. We see advertising’s growth for various reasons, yet the most significant is that the platforms understand that businesses are thriving due to their social media efforts. With literally billions of people watching, it’s easy to make an impact. For it to keep being easy, they need a little bit of payment.

What do you think of Facebook advertising? Comment below!

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