At times, social media marketing may feel like a treasure hunt without the map. That golden piece of content to like, share, and expand upon tends to be difficult to find without the right tools. But this isn’t a reason to give up. On the contrary, this content will help shape your marketing strategy for […]
Read MoreHow To Fight Social Media Marketing Doppelgangers
We were asked what to do if someone tries to impersonate your business on social media. While it’s a frightening thought, it’s easily resolved. Your social media manager poured tons of effort into your Facebook, Twitter, or Instagram account. They carefully optimized the page with all the ins and outs of your business, posted engaging […]
Read MoreBuild Up Your Flock: 5 Ways To Be The Top Bird On Twitter
Since its incarnation in 2006, Twitter has become a major social media marketing staple. Few businesses use social media for marketing without utilizing the microblogging platform. We call it “microblogging” because it mainly performs the feature of a regular blog, only at a microscopic scale. Are you able to tell your story with 140 characters or less? […]
Read MoreSocial Media Writer’s Block? Try These 20 Inspirational Post Prompts
Many writers know the pain that comes with a blank page. Social media writers aren’t any better. Whenever that update field is blank, or there are still 140 characters remaining for a tweet, there’s a gut-twisting feeling. Sometimes, marketers need a little push in the right direction. Well, consider this a shove. These 20 post […]
Read MoreSocial Media Show Business: How To Wow The Internet
In many respects, social media is the new Hollywood. Many people attempt to be a star, only now it’s online fame they seek. I’m not just talking about YouTubers trying to make it big on the small screen. This also goes for companies attempting to market. Just like an aspiring actress seeing that Hollywood sign […]
Read More#Boo! 5 Ways To Spook Up Your Social Media Marketing
It’s October, and you know what that means! Ghosts, goblins, and poorly chosen Halloween costumes. But this spooky season isn’t just for trick or treaters. Marketers have a gold mine of marketing potential just waiting to be utilized. Here are the best ways to have hauntingly good engagement: 1. Frightening fun. All Halloween festivities aside, […]
Read MoreAvoid These 10 Social Media Media Marketing Poisons
We all know what poison is. In a nutshell, it’s a substance that causes harm to someone or something. Unfortunately, poison isn’t always marked with a giant skull and crossbones, nor is it an oozing green substance from fairy tales. Sometimes, such danger isn’t so obvious. This is especially true for social media marketing […]
Read MoreThe Top 5 Social Media Marketing Strategies For B2B Businesses
B2B Business professionals know they need a special approach to marketing. Their companies are often quite serious in tone. After all, their target demographic is other professionals. But that doesn’t mean social media marketing isn’t for them. Over 50 million businesses now promote themselves via social media marketing, many of these are B2B. Find out how […]
Read MoreThe 5 Lists That Every Social Media Marketer Needs
Lists are great, aren’t they? They help us keep track of what to do, what to buy, where to go, what to avoid, and which events to remember. Every aspect of our lives improves with well-developed lists. A social media marketer’s strategy is no exception. Since social media marketing has multiple aspects to it, a successful […]
Read MoreWhy Social Media Marketing’s Adaptability Makes It Last
Every now and again someone will say “social media is a fad” and we have to smile. Sure, the statement is understandable, albeit unfounded. Yes, there is a certain sense of “fad” like quality to the internet as a whole because it hasn’t been around as long as the newspaper. But social media marketing has […]
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