2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]
Read MoreAre You Guilty Of These 8 Instagram Crimes?
28Dec
Instagram is one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique infrastructure and culture. There are certain […]
Read MoreUse Social Media To Project Your Work Culture
27Dec
Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]
Read MoreHow To Handle Online Marketing After The Holidays
26Dec
When the stockings, the tree, the ornaments, and garland goes down, the unwanted gifts are returned, and the eggnog is all but spent, your social media marketing strategy may seem like it has a big hole in it. After all, you’ve spent all this time focusing on Christmas and the holidays that there may not […]
Read MoreThe Social Media Marketing Night Before Christmas
24Dec
It was the night before Christmas and all through the web, not a Facebook was quiet, not a Twitter was dead. Okay, enough rhyming. But we do have a great Christmas-related marketing story to tell. Mal and Rich Caughlin run Haberdasher, a downtown shop that features trendy clothes and a healthy mix of novelty items. […]
Read More7 Traits That Make Social Media Marketing Campaigns Memorable
22Dec
Social media is fast-paced. That’s an absolute fact. Anyone who spent more than an hour away from Twitter and sees all the tweets they missed can attest to this. How can a marketer attempt to keep up? Despite the plethora of content that’s being uploaded every single minute, you have the potential to hit it […]
Read MoreWhat Snapchat’s Original Content Will Mean For Marketers
21Dec
First, it was Netflix. Then Amazon. Then YouTube. Now, Snapchat is creating original content that will be exclusively available on their platform. It’s an impressive jump from a social media networking app to a content host. But what can marketers take from this? The way we see it, there are three revelations for marketers to […]
Read MoreTry These 5 Engagement Heavy Social Media Updates
20Dec
When you’re looking back at your social media marketing activity in 2016, you may wonder what you should be looking for. ROI? A huge mass of followers? Well, smart marketers will measure an all-important element: engagement. Which posts rocked? Which flopped? Did a certain subject strike a chord with your audience in a surprising way? […]
Read MoreTwitter and Instagram’s Dive Into Live
19Dec
When people ask us what we think 2017 will be about in terms of social media marketing, we loudly proclaim “video” and perhaps more distinctly, “live video.” It’s not just us and the others in our industry that think so either. It turns out that the minds behind the platforms themselves are on the same […]
Read MoreHow Sharable Is Your Social Media Content?
18Dec
Ok, we have to apologize for something. You CANNOT post funny cat videos on your business page and reap the rewards of people laughing all day. Someday, you’re going to have to add some deeper content. Even though viral videos, movie trailers, and everything pop culture related always strike a chord with audiences, you will […]
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