Twitter is like a sports car – no excess baggage, lightning fast, and has the ability to turn heads. It’s become one of the central hubs for social media professionals to promote a consistent and contemporary brand to their target demographic. But does your business need Twitter? You better believe it. Think of Twitter as […]
Read MoreThe 5 Essential Pieces Of A Perfect Social Media Post
10Jan
Have you ever assembled a piece of furniture? You know when there’s something missing, don’t you? Whether it’s a leg or knob or slab of wood, it’s pretty obvious when things aren’t as they should be. Social media updates are the same. You need certain aspects integrated into the anatomy of the post to make […]
Read MoreSocial Media: New First Impressions For Businesses
9Jan
Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]
Read MoreThe 5 Unspoken Rules of Social Media Marketing
8Jan
It seems like this social media marketing thing just clicks for some people. Their content is perfect, they connect with the best people, there are “likes” aplenty- you get the idea. For others, however, it takes more time and effort. Some people just can’t seem to grasp some of the most elementary concepts when it […]
Read More5 Strategies For Sharing Facts On Social Media Marketing
7Jan
When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text V.S. images, promos V.S. news, or curated V.S. original content, everything has to be just right. It’s all part of the job. But one aspect that […]
Read More6 Steps To Catching Your Viewer’s Gaze On Social Media
5Jan
We’ve all done it. Scrolling through social media, ignoring some of the more “blah” looking posts is only human nature. But it’s a social media manager’s job to create compelling enough material that followers will stomp on the brakes to take a closer look. Once we get them to pay attention, engagement is the next […]
Read More7 Essential Social Media Marketing Life Savers
4Jan
HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]
Read MoreHow To Tackle Facebook Video’s Mute Trend
3Jan
It’s time to crank up the volume – or is it? Over 85% of Facebook video viewers watch their favorite video content on mute. Why is this? Well, to be honest, it’s because people are watching where they shouldn’t be, like in the office, in line at a store or in class. The ethics of […]
Read MoreIs Your Business Using FUN Social Media Marketing Content?
2Jan
Yes, it’s true – you can have fun at work. For social media marketers, it’s one of the core elements of our efforts. Not that we play board games and go bowling in the middle of the day, but the concept of fun, positivity, and inspiration need to be incorporated into content. It’s all about […]
Read More5 Mistakes Business Are Making on Instagram Stories And Snapchat
31Dec
When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative […]
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