Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read MoreThe 3 Common Social Media Rookie Mistakes
23Jan
Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, […]
Read MoreThe 10 Traits The Best Social Media Marketing Campaigns Have
22Jan
Do you want to have more engagement online? Do you want your follower count to double or triple? So does everyone else. The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? […]
Read MoreOnline Marketing: Social Media AND Websites Working Together
19Jan
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
Read MoreHow Should A Business Use Hashtags?
18Jan
An essential element of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as a handy tool. We’re firm believers of hashtags, as we’ve seen them significantly improve a content’s reach. That being said, these little guys need to be used in the right away. […]
Read MoreDoes Your Business Use Evergreen Content On Social Media?
17Jan
Why do we like the news? Because we have a need to stay informed about what’s happening in the world. Why do we like books? Because we like timeless information and narration. This alone shows that you need content that is both time-sensitive and “evergreen” for your social media marketing. Does your company’s page have […]
Read More5 Ways You’re Failing To Communicate With Customers On Social Media
16Jan
Does it seem like you’re speaking a different language than your customers? You actually might be! Now, I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand. Social media, in a nutshell, is about two things – communication and community. Yes, I […]
Read More8 Ways To Fail On Instagram
15Jan
Instagram truly has the “underdog” story. At first, it was just a lowly little app predominantly used by kids. Now, it’s one of the most popular social media platforms around and used by businesses, professionals, bloggers, and more. The fact that it was acquired by Facebook may or may not have helped, but from a […]
Read More5 Ways To Save A Dying Social Media Page
14Jan
It’s kind of ironic- transparency is one of the best parts about social media, and the most frustrating. When things aren’t working the way they should, the lack of engagement shows up like a red flag. While social media has proven to be the most effective avenue for online brand awareness, there are times when […]
Read More5 Ways Companies Are Using Live Video Right Now
12Jan
Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]
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