For over a month now, we’ve been going on Facebook Live each Tuesday to talk about social media. Everybody at the agency has had a chance to show off some of their expertise, but I’d be lying if I said that we’re all in love with doing Facebook Live. It’s strange, but when you take […]
Read MoreAt The Drawing Board: Creating A Landing Page
10May
In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read More4 Ways Simplicity Is Best For Social Media
9May
When people log on to Facebook, Twitter, Instagram, or another platform, they are immediately bombarded with enough content to make their head spin. With millions of tweets to read, comments to like, and live videos to stream, just viewing social media could be a full-time job! This, in a nutshell, is why simplicity is key. […]
Read More5 Ways To Adapt The Big-Brand Approach On Social Media
3May
One thing that made us fall in love with social media marketing is that it evens the playing field for businesses. Both big and small companies have a shot at being visible and making an impact on their audiences’ feeds. At least, that’s how it should be. Let’s face it – some brands utilize social […]
Read MoreWhy Is Everybody Jumping On The Snapchat Bandwagon?
3May
Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner. Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us. But there’s a flipside: When we share […]
Read MoreAt The Drawing Board: Creating A Saved Facebook Audience
2May
Choosing an objective for your Facebook Ads is easy as it will correspond to your overall goal. It shouldn’t take too long to decide on what type of ad you want to run. But before you even think about writing copy or creating media to go along with it, you must first think about who […]
Read MoreHow To Avoid Writing Clickbait
26Apr
Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news […]
Read MoreAt The Drawing Board: Learning About Facebook Ad Objectives
26Apr
In the last post in our At The Drawing Board series, I wrote about deciding on a marketing strategy. In this post, I’m going to talk about the first part of our strategy: Facebook Ads. We decided that Facebook Ads would be a good way to bring leads into our funnel and raise awareness of […]
Read MoreShould My Business Use A Website Template Site Or Create A Custom Website?
19Apr
We’ve all seen the commercials for those websites that allow a business owner to make a website with just a few clicks of the button. They’re tempting, I know. Some of them even offer the whole service for free. It seems almost too good to be true right? Well, no surprise, those websites may not […]
Read MoreThe Worst Facebook Page In The World: Responding to Positive and Negative Reviews
18Apr
In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]
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