Finding the right balance for your email marketing can hard. If you send too many emails to people on your email list, you come across as spammy and unprofessional. But if you barely send any emails, you can easily get forgotten about or buried beneath all the other emails in the world. So how many […]
Read More8 Benefits of Social Media for Senior Living Communities
26Jun
I recently spoke with Lana, the marketing director of a senior living community, about social media for their property. She was surprised that I brought up the concepts of Facebook, Twitter, and LinkedIn for her line of work. “I don’t think our community seems to be right for social media. That’s for trendy, hip companies, […]
Read MoreSocial Media Metrics You Should Be Tracking Right Now
26Jun
Last week, I spoke about social media metrics and why they matter. This week, I want to give a rundown of the most important social media metrics to track and what they can tell you. When you take into account all of the social media platforms available, along with advertising platforms and then statistics from […]
Read MoreWhy Do Social Media Metrics Matter?
20Jun
You’ve probably heard it thousands of times now, from countless bloggers and experts. Like a nagging parent that keeps asking you to clean your room. Over and over again you hear, “You’ve got to keep track of your metrics!” “Have you been using your analytics?” “HAVE YOU COLLATED YOUR SOCIAL MEDIA DATA YET?!” Maybe the […]
Read MoreTop 5 Ways To Grow Your Email List
20Jun
Does your business have an email marketing campaign? If not, you are missing out on a unique opportunity to keep in contact with your customer base. But here’s the problem many companies have with email marketing – they don’t have any emails to send content! As you might imagine, this could easily throw a wrench […]
Read More7 Rules For Writing Eye-Catching Tweets
20Jun
Writing a tweet is a lot like writing a headline. You have to consider every letter, space, syllable, and of course, the audience’s reaction. A tweet is a powerful tool that could make your brand stand above the Twitterverse, or make it sink into the depths. It’s up to you to make a tweet compelling. […]
Read MoreHow To Create Transitions For Your Live Video With OBS
14Jun
Over the past few weeks, I’ve shown you how to create overlays for your live videos and then how to set up a Facebook Live stream to use those overlays. To do this we use a free software named Open Broadcast Software (OBS). This week, I’m going to go one step further and explain how […]
Read MoreWhat Does Your Brand Need From Social Media?
14Jun
How is it possible that Sony, a major corporation in the tech world, and Yolo’s, an up and coming restaurant in Nashville, can benefit from the same marketing tools? How is it that such drastically different companies utilize the same platforms and programs in very different ways? It’s simple – they are going after different […]
Read MoreWhat Are Facebook Canvas Ads?
14Jun
Like most things on Facebook, Canvas ads seem to have appeared out of nowhere. A few weeks ago they suddenly popped up as an option to use when creating an ad, but what exactly are Canvas ads? The short answer is that they are full-screen, mobile-only websites you can send users to from your Facebook […]
Read MoreCreating a Facebook Live Stream With OBS
6Jun
Last week, I showed how to create overlays for your Facebook Live streams by creating transparent images in graphics software, then adding them to your video via Open Broadcaster Software (OBS) – free live streaming software. This week, I’m going to show how to stream live to Facebook via OBS. So those cool overlays you’ve made […]
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