When you first set foot in the world of social media marketing, you have some “company soul searching” to do. You have to reassess what is important, which services you want to promote most prominently, and perhaps most important, what you want your customers to remember the most about you and your team. All of […]
Read MoreWho Is On Your Social Media Marketing Team?
When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team. A well-equipped […]
Read MoreHow Can an eBook Help My Business?
Using eBooks can provide an opportunity to generate engagement with your target audience in a way that offers educational benefits rather than just promotions. With this type of marketing publication dedicated to your products and services, not only will you market your business in a credible fashion, but you will also educate your prospects without […]
Read MoreWhy Is It Important To Find Your Target Audience?
A marketing campaign without a target audience is immediately set up to fail. Without a target audience, you may as well throw a penny down a well and wish for customers. It’d definitely be cheaper and just as likely to succeed. Target audiences direct almost every aspect of a campaign, whether it’s the type of […]
Read MoreHow Do I Optimize My Company’s Social Media Profile Imagery?
Once you finally decide that your company needs social media, you have some work to do. The truth is that just having a couple social media profiles isn’t enough — they must be fully optimized. What does it mean to optimize a social media profile? Essentially, it means to take every step possible to personalize […]
Read MoreIs Marketing A Science Or An Art?
Marketing has long been a haven for creative personalities. The reason is obvious. Working on marketing campaigns means coming up with new ideas continually then using artistic abilities to bring them together. Whether it’s taking photographs, writing copy, editing together videos or creating animations. The creative possibilities of marketing are endless. We use every art […]
Read MoreHow To Test Your Email Marketing Timings
Think of any aspect of your email marketing, and I guarantee it can be tested to find a way that works best for your audience. However, most email marketers focus on only a few things. The main aims of most emails are first to get your subscribers to open the email, to then read the […]
Read More5 Ways To Use GIFs In Your Social Media Marketing
Ah, the GIF — the ultimate form of communication in internet culture. Have a case of the Mondays? You could send a GIF of somebody falling asleep at their desk. Excited for the weekend? There’s a ton of GIFs that proclaim you are ready for some fun, from Despicable Me minions cheering to a firework […]
Read MoreHow Facebook Forever Affected Marketing
Facebook just recently announced that they finally hit the 2 billion user milestone. That’s more than the number of people living in North America and Europe combined! The social media platform has turned itself into a massive community where anyone and everyone can find exactly what they are looking for. It’s easy to see how […]
Read MoreSocial Media Marketing VS SEO
Running a business often means making compromises in your marketing efforts. None of us has a magical money tree. No matter how big our business grows, our marketing budgets are always finite. We can’t afford everything. Which often means making some tough choices. One choice I often hear people discussing is whether money should be […]
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