What is Pay Per Click? Pay Per Click (PPC) is most often used to describe the use of buying advertisements on search engines. Most commonly, these ads show up as sponsored search results at the top of search listings. As opposed to SEO, where content is designed to appear higher on search engines organically, PPC […]
Read MoreWriting Your Web Pages For SEO
22Aug
While we’ve already written about keywords and their importance when it comes to SEO, your website also needs to be accessible enough for people and Google’s robots to read. Meaning you need to write something interesting and instantly attractive for humans. But also written in a way that is easy for Google to think, “This […]
Read MoreAn Introduction To SEO
22Aug
Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]
Read MoreWhat Is Marketing Automation?
16Aug
As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]
Read MoreHow To Write Successful Email Marketing
15Aug
Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]
Read MoreWhy Are Visuals Important On Social Media?
9Aug
Let’s face it – people’s attention spans are not the greatest. The way people use social media perhaps exemplifies this the most. People zip through their timelines and news feeds quickly until something makes them slow down– not an easy feat, I assure you. The best way to force them to hit the brakes is […]
Read MoreShould You Start Running Advertisements Online Right Now?
9Aug
You’ve decided to kick-start your marketing efforts and quickly settle on running some advertisements. After all, that’s just simply how it’s done, isn’t it? Marketing may as well be synonymous with advertising. Just run some ads and you’ll immediately gain new business, new sales, new revenue. I’ve got some bad news for you: it’s not […]
Read More6 A/B Tests You Can Run Right Now
9Aug
In the past, I’ve spoken about the importance of testing and analytics, so hopefully, by now, you’ve decided to run your own tests. You should come up with your tests organically based on your marketing, as well as what your company does. For that reason, I’ve tried to use examples below that work for pretty […]
Read MoreGetting Started with Retargeting Ads
2Aug
If you’ve been working in online marketing for a while, you’ve probably heard quite a few people throwing around the term “retargeting.” But what is retargeting and how can it be used effectively? What is retargeting? Retargeting is a marketing technique where you send advertisements to people who’ve already visited certain pages on your website, […]
Read MoreShould Your Business Use Viral Marketing?
2Aug
Going viral is the dream of many a business owner (and quite a few marketers too). It can almost instantly turn the fortunes of a company around and bring in hundreds of new customers overnight. Best of all, it’s all free. Other people do the marketing for you. It sounds too good to be true, […]
Read More