If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
Read More5 Secrets To Writing Engaging Social Media Posts
21Nov
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read More5 Ways Twitter’s Character Count Upgrade Is Great For Marketers
14Nov
Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read More5 Ways YouTube Can Boost Your Social Media Marketing
9Nov
2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a […]
Read MoreThe 7 Things Most Businesses Fail To Do On Social Media
26Oct
Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot […]
Read MoreThe 5 S’s of Social Media Copywriting
19Oct
When was the last time you checked one of your social media accounts? Chances are, it was less than an hour ago. Do you remember all the posts you scrolled through? Most likely not. In fact, you may remember 2-3 pieces of content you read at max. Why is this? Has the internet made our […]
Read MoreThe 20 Questions Every Social Media Marketer Should Ask
26Sep
When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. It will help tailor content to your specific interests, […]
Read MoreCreating A KPI Measurement Plan
19Sep
It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth. Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth […]
Read MoreStarting Your Own Podcast
30Aug
What Is A Podcast? A podcast is a radio show that is designed to be downloaded and listened to at any time. Unlike radio, a podcast doesn’t have to be listened to live, and instead, a collection of episodes can be listened to in a row or at the listener’s convenience. Since podcasting is primarily […]
Read MoreHow To Create Marketing Personas
29Aug
What Are Marketing Personas? Marketing personas (or buyer profiles) are fictional profiles of your customers or potential customers. These profiles list every bit of information about a customer that would be helpful to know for marketing purposes. Unless your company is selling something very general, your customers will be a large but finite group and […]
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