If you had to sum up what your brand represents in a brief statement, would you be able to do it? You would think that it’s a simple task, but many business owners and marketers alike find themselves fumbling in an attempt to narrow down their mission into just a brief paragraph. When it comes […]
Read MoreGood Timing: When Should You Publish On Social Media?
21Mar
You created an amazing post— the copy and imagery are both awesome. Then, you publish and nothing happens. Not even a single like! Did your perfect piece of content fall flat? Or are there other factors to consider? Very often content is published at the wrong time, and there may not be enough people online […]
Read MoreMaybe Your Audience Just Isn’t That Into You (And How to Win Them Back)
19Mar
Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]
Read MoreThe 5 Basic Metrics New Social Media Marketers Need To Study
12Mar
Are you just getting started with social media marketing? The first thing you need to know right away is that this industry thrives on data. Our work consists of a healthy mix of creativity and number crunching, which helps us deliver fantastic results. Our previous blog explored the three main metrics that you should be […]
Read MoreThe Top 3 Social Media Metrics You Should Pay Attention To
12Mar
Let’s think about a billboard for a moment. The marketers behind that message carefully crafted their advertisement both on a copywriting and visual level. But while there are plenty of statistics available about the location in terms of both vehicular and pedestrian traffic, you will hardly have any solid metrics or analytics proving how effective […]
Read MoreHow Pros Handle Negative Feedback On Social Media
7Mar
In our previous blog, we talked about the importance of User Generated Content (UGC) and how it can boost your brand. If you aren’t sure what UGC is, it’s essentially content created by your customer base that is intended to interact with your brand. This can be a review, like, comment, or another form of […]
Read MoreHow Customers Can Do The Marketing For You Via User Generated Content
5Mar
You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, […]
Read MoreThe One Mindset That Will Ruin Your Target Advertising
28Feb
In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.” Having this mindset is when problems start to […]
Read MoreChange Is Good: Why You Need To Tweak Target Audiences On Facebook
26Feb
Picture this — you own a bakery in Raleigh, NC. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue, once you log into your Business Manager, you see a plethora of options ranging from target demographics to specific zip codes to much, […]
Read More3 Obsolete Practices All Social Media Marketers Need To Stop
21Feb
It’s 2018– let’s market like it. Social media marketing has been around for quite a few years now and as we’ve mentioned in previous posts, there are always new strategies that should be incorporated. On the other hand, there are also tactics that should be erased and left in the archives. You should always make […]
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