There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]
Read MoreThe 5 Best Types of Tools for Managing Social Media
4Jun
As we mentioned in a recent blog, social media marketing requires analysis just like any other marketing campaign. The solution for many businesses and brands is using a social media management tool. But what should you look for when choosing such a program? Here are a few crucial elements to consider. 1. Scheduling Problem: Dana lives […]
Read MoreThe Easy Way to Feature Videos on Your Facebook Page
28May
Posting your videos on Facebook is by no means a new idea. In fact it has been around nearly since the inception of the site years ago. What we want to focus on here is a Facebook enhancement that helps you present your videos in a more professional and engaging way to your audience. This […]
Read MoreHow to Perform a Social Media Audit
23May
Our previous blog explained the importance of performing regular social media audits. Today we’re sharing the auditing process. It’s just five simple steps. They won’t require any advanced software or programs (though certain types of tools can be helpful). You just need Google and a spreadsheet. Take it step by step and discover for yourself how valuable the information […]
Read MoreLevel Up Your Marketing Strategy With a Social Media Audit
21May
What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]
Read MoreDevelop a Social Media Strategy in 7 Simple Steps
16May
You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy. 1. Research your audience. When you first devised your marketing strategy, you probably created your ideal customer. By creating this […]
Read More5 Reasons Companies Still Don’t Use Social Media
14May
To be perfectly blunt, there is no excuse for a company to have zero social media presence in 2018. According to the Pew Research Center, 69 percent of adults in the United States use at least one form of social media; 88 percent of adults age eighteen to twenty-four are active on one or more social […]
Read More5 Creative Ways To Share Data On Social Media
9May
When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text and images, promo and news, or curated and original content, everything has to be just right. It’s all part of the job. But one aspect […]
Read MoreThe 4 Ingredients To Cutting-Edge Social Media Content
7May
Creating new content for social media marketing can be a challenge if you’re not a professional. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas. It doesn’t seem to get any easier either. The more you write, the less […]
Read More5 Engagement Tips For Small Businesses
2May
Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
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