Instagram has cemented itself as the premier social media platform of 2018. Less confrontational than Twitter, less esoteric than Tumblr, and more careful with your information than Facebook, Instagram is attracting users in droves. It is no longer just a collection of latte art, food porn, and bathroom-mirror-selfies: Instagram has risen to the top of […]
Read MoreSEO for Amateurs: What, How, and Why
16Jul
If your brand has a website, you have probably heard of SEO. This concept is frequently mentioned, but rarely discussed in lay terms. What is it? How does it work? Why should you care? We’re here to break it down and help you understand how to make it work for you. The What Search Engine […]
Read MoreSocial Media Marketing Podcasts We Adore [Infographic]
11Jul
Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]
Read MoreIGTV: A New Frontier for Marketers
9Jul
Instagram recently launched IGTV, a new video app. This app promises more flexibility and connection for both influencers and marketers. Here’s everything you need to know! What is it? IGTV is a separate app that hosts long format videos (up to one hour long). These videos are presented (and generally shot) in fullscreen, vertical format. […]
Read MoreThe GDPR: What You Need to Know
5Jul
Have you noticed more pop-ups in the last few weeks? Does it seem like every website is reminding you of its terms of service or cookies policy? You can thank the European Union and the GDPR for this slightly annoying–and highly important–development. Here’s a quick overview of this new regulation and how it may impact […]
Read MoreIncorporating Influencers: 5 Ideas for Your SMM Strategy
2Jul
Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]
Read MoreTips For Social Media Marketing Rookies (Part 2 of 2)
27Jun
In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. Keep in mind that some rules apply to every platform (e.g., sign up for a business […]
Read MoreTips For Social Media Marketing Rookies (Part 1 of 2)
25Jun
No matter how experienced you are with personal social media accounts, business accounts are a different animal. We’re not even talking about social media marketing: most social media platforms have different rules for business accounts. Today we’ll share the best practices for each of the most popular social media networks. General tips: First and foremost, […]
Read More5 Dos and Don’ts from the Pros: Working With Influencers
20Jun
Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]
Read MoreInstagram’s New Algorithm and How It Affects Marketers
11Jun
Instagram recently announced that it will be changing its feed algorithm. Many people involved in social media marketing, digital marketing, and content marketing have expressed concern regarding this shift. Today we will discuss what is changing and how it matters to your brand–and the future of digital marketing. What exactly is Instagram changing? The powers […]
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