Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]
Read More7 Questions to Answer When Creating a Holiday Sale
17Sep
Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]
Read MoreGoTV Episode 2
14Sep
Welcome to Go! TV, your weekly look at the world of social media! Instagram Instagram might enable users to tag videos. Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can […]
Read MoreHow to Create the Perfect Budget for Holiday Marketing
10Sep
I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]
Read MoreGoTV Episode 1
8Sep
Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape. INSTAGRAM Instagram is taking steps to increase security. Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with […]
Read MoreTarget Acquired: Tips for Finding Your Audience
5Sep
On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the […]
Read MoreYour Ultimate Holiday Marketing Strategy Checklist
3Sep
As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]
Read MoreSocial Media Marketing Solutions: Fitness Studios
29Aug
For the rest of the summer, the Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. As we discussed in our previous blog, the […]
Read MoreWhy Am I Not Getting Leads from My Facebook Page?
28Aug
…or How to Succeed in Facebook by Really Trying As the CEO and Head Strategist of a social media-centric online marketing agency for the past ten years, hundreds of new clients looking to turn their Facebook fortunes around have asked me this question. And they all have a similar story . . . . You […]
Read MoreSocial Media Marketing Evaluation: Fitness Studios
27Aug
For the rest of the summer, the Go! Agency blog will focus on the social media habits of some of our favorite industries. Every week, our first blog will explain common mistakes made by an industry; followed by a second blog that will explain how to fix them. Think of this series as What Not to […]
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