You’ve put a lot of work into your e-commerce platform throughout the year, but have you thought about what you’ll do for the holidays? It isn’t enough to quietly lower your prices. There are a lot of Shopify stores out there, and you need to stand out! Thankfully, there are some simple steps to ensure […]
Read MoreGoTV Episode 7
19Oct
Thanks for stopping by Go!TV! Ready to get caught up on this week’s biggest news across social media? Let’s get started! Facebook New Facebook Image Sizes Promise New Problems You carefully curated the perfect image for your article but, oops, sorry, the image is going to look pretty strange once your content is shared on […]
Read More3 Actionable Tips for Making Holiday Canvas Ads
15Oct
If you’ve been keeping up with your social media marketing strategy, you’re probably pretty familiar with Canvas (AKA Instant Experience) ads. These full-screen Facebook ads are optimized for mobile devices and have pretty much become a staple for businesses looking to get their messages out to mobile users. Even if you’ve been working with Canvas […]
Read MoreGoTV Episode 6
12Oct
Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know! Facebook Expect Facebook Stories Ads Soon After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In […]
Read MoreGoTV Episode 5
5Oct
Thanks for stopping by Go!TV! As always, we’re thrilled to be your source for the latest news in the world of social media advertising. Let’s see what’s happening this week! Instagram Instagram Tests a New Feature Allowing Hidden Hashtags Don’t you hate the look of 30 hashtags clogging up the space after a well-thought-out Instagram […]
Read MoreSenior Care: Make the Most of Social Media During the Holidays
3Oct
Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]
Read MoreGoTV Episode 4
28Sep
Welcome back to GoTV! We’re dedicated to bringing you the most important social media news. Let’s go! Note: Sources are linked in the descriptions. Instagram Instagram Adds New Shopping Options to Boost Revenue Potential Instagram first launched its Shopping Tags in Stories to a limited group of business profiles back in June. These tags will now […]
Read MoreYour Metrics System: How to Track Results
26Sep
You’ve done it! You created and survived your holiday marketing campaign! While it would be nice to revel in the feeling of accomplishment, you’re not done yet. “But the campaign was a success!” You say, “we earned so much money! What’s left to do?” Nothing much . . . only determining if your campaign […]
Read MoreCreating Your Timeline for Holiday Marketing
24Sep
The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
Read MoreGoTV Episode 3
21Sep
Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media. Facebook Facebook is fact-checking images and videos. Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to […]
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