If you’re new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it’s important to look at these metrics to determine how you can adjust and optimize your strategy. I’m going to walk you through the metrics that will be worth watching for you and your campaign. […]
Read MoreThe Essential Guide to Content Curation
12Nov
Managing an effective content marketing strategy is challenging. Between sharing the latest news, monitoring your competitors, and creating your own content, you might feel like you’re not sure where to start. The good news is that you’re not the first person to need some help, and there are industry best practices to help you avoid […]
Read MoreGo!TV Episode 10
9Nov
Welcome back to another Go!TV episode recap! We’re bringing you the information you need to have a successful social media campaign! Social Media Management Tools Managing your business’ social media is going to be all but impossible without some extra help. Between graphic design, writing content, and scheduling your final posts, it’s just too much […]
Read MoreThe Essential Social Media Manager Tools
7Nov
You’ve set up your social media pages and you’re ready to get posting, but you’re quickly finding that keeping up with all these different platforms is next to impossible. It’s a common feeling among social media managers, and there is a solution! In a word: tools. There are plenty of great resources out there to […]
Read More7 Social Media Marketing Things You Should Know but Don’t
5Nov
Social media marketing is constantly in flux, and it doesn’t look like that’s going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you’ve got two options: fall behind your competition, or stay sharp! I’m going to share the seven biggest things across social media that every marketer […]
Read MoreGoTV Episode 9
2Nov
Thanks for coming back for this week’s Go!TV recap! This week we’re focusing on Instagram and giving you all the information you need to market on this visual platform! Instagram How to Create Instagram Advertisements Instagram’s ads work within a targeted system. What does that mean? Well, your ads will be sent to a specific […]
Read MoreThe Essential Guide to Facebook Live Broadcasts
31Oct
No matter what industry you’re in, there are probably a hundred other businesses who do more or less the same thing that you do. You can tout your special features and advantages, but ultimately, convincing someone to choose your business is going to largely come down to how you connect with them. The good news […]
Read MoreThe Essential Guide to Facebook Ad Split Testing
29Oct
As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing. Split testing (or A/B testing) is the practice of sending out different ads to different […]
Read MoreGoTV Episode 8
26Oct
Welcome to this week’s episode recap of Go!TV! We hope you’re ready for the breaking social media updates that are changing the industry! Analytics Free Programs to Monitor Your Competitors’ Social Media Learning from your own mistakes is great, but learning from your competitors’ failings is even better. These five programs are completely free to […]
Read MoreAmazon Holiday Marketing Strategies to Avoid
24Oct
The time of seasonal sales is fast approaching! For many marketers, you’ll be promoting your products on Amazon this year, and you want to get the word out. And you should! American online shoppers reported that 76% would use Amazon for most of their holiday shopping. It’s fair to market your Amazon products, but sometimes […]
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